As the lead of the Digital Merchandising team, I work to not only optimize the customer experience, but execute key company initiatives on the site. Ensuring the right products are presented in the right manner, to the right audience at the right time.* My team defines the categorization and taxonomy of our site while being sensitive to customer and search engine best practices.* We plan regular creative updates based on business, catalog and seasonal needs as well as reporting on performance to cross functional teams.* I manage and develop my team to understand the metrics, communicate the objectives and prioritize their tasks.

• Built structure, analyzed data and optimized the customer experience for the home categories of a billion dollar plus website.• Executed testing, extensive data migration and navigational framework of a successful ecommerce re-platform and multiple new software launches.• Drove seasonal and category launches thru strong cross-functional relationships, creative strategy, SEO & Omniture analysis on both desktop and mobile devices.• Experienced presenter for both high level and peer groups throughout the Omni Channel

• Planned and purchased inventory for contractors, designers and retail showrooms.• Negotiated with vendor reps, internal sales, and architects to execute new construction deadlines and specifications.

• Lead buyer for over 2000 products from over 40 vendors in the safety and disposable industry• Forecasted quarterly, oversea containers for both catalog and in-house client accounts.

• Managed and developed department & boutique stores in a 14 state territory for an Italian line of woman’s footwear for the Nickels division• Attended national trade shows where I presented lines to current and new customer as well as collaborating with peers on final pattern and material collections.

• Strategy and presentation liaison between sales rep and store buyer where I analyzed inventory, floor placement, sales trends and category opportunities.

• Purchased, priced and distributed merchandise for a fashion forward department store chain thru out Iowa and Illinois