Beth Hirschhorn Email & Phone Number

New York City Metropolitan Area

iCommercialize helps businesses create and bring to market better products, services and experiences. We build differentiated brands, competitive value propositions and customer experiences worth talking about.With more being asked of marketers, rising consumer expectations and increasing organizational complexity, businesses can access iCommercialize's proven processes and approaches. These techniques provide structure, while the high-touch application ensures solutions that are bespoke. iCommercialize serves mid-sized and large organizations in both B2B and B2C segments. iCommercialize is a New York City-certified Women-owned Business Enterprise.

Retaining Customers is a new course at Stern spurred by research showing that companies routinely fail to make a strong connection between retention and its impact on revenue. What’s more, retaining customers isn’t getting easier: the proliferation of ‘digital’ and abundance of choice has empowered customers and has made switching brands nearly effortless. Students must consider new marketing strategies and new ways to deploy technology in their effort to improve retention. Primarily through case discussions and some classes using a lecture/discussion format, students will learn how successful companies shift their resources, and also mindsets, from an acquisition-orientation to being retention- and lifetime value-focused.

Fort Lauderdale, Florida

Set direction for marketing at Kaplan. Tasked with building a premium global brand and upgrading digital performance and overall marketing capability for the $2B education company operating in over 200 markets. Remit also included growing MROI (marketing return on investment) and improving the customer experience.• Crafted Kaplan’s first global brand positioning with business unit-specific value propositions to adapt the brand for different geographies and product lines. Kaplan’s “edge in a competitive world” brand was designed to increase prospect favorability by 15-25 points and enrollment intent by 10-15 points.• Rationalized Kaplan’s digital footprint and spend with initiatives ranging from redesigning Kaplan.com, launching a responsive Kaplan.com for mobile, consolidating the technology stack, trimming the 50+ agency roster, implementing a brand taxonomy organizing Kaplan’s 100+ brands into searchable and consumer-friendly categories. • Introduced Net Promoter Score as the first foray into a customer-centric Kaplan. In only three months from inception, implemented NPS at over 30 touch-points and incorporated in business scorecards.• Member of Kaplan’s Investment Committee and Capital Allocation Committee.

Greater New York City Area

Responsible for brand management, customer experience, digital and social media, advertising and promotion, sports marketing, public relations and internal communications, creative services and event management. Member of MetLife’s Executive Group with leadership accountability for company-wide transformational initiatives.• Revolutionized the life insurance buying experience for middle-income U.S. consumers to reverse decades-long penetration declines. New tools, products, web distribution and patent-pending underwriting process delivers insurance in minutes instead of weeks and the innovative post-sale customer care program earned the country’s highest life insurance Net Promoter Score.• Developed first-ever global value proposition for MetLife. Used acquisition of Alico as a springboard to extend the MetLife brand into Japan, LatAm, Eastern Europe and the Gulf. Marketing efforts led to double-digit improvements in consumer awareness, favorability, and purchase intent with brand rejection rates cut in half. • Extended the U.S. brand with naming rights to what is now MetLife Stadium, home of football’s NY Jets and NY Giants. • Designed a global customer-centric business model as a new basis for competition.

Greater New York City Area

Drove profitable growth of consumer segment by leading all Product Management, Product Development, Knowledge Management, Market Research, Pricing and Communications efforts. Responsible for all pricing and rate setting decisions for $60 billion deposit and money market fund portfolio. Led highly motivated team evidenced by employee survey results exceeding 90th percentile Mayflower benchmarks by 6 to 13 points on every satisfaction attribute.

Bachelor Of Science Degree

Master Of Business Administration (Mba), Marketing