Beth Bentley Email & Phone Number

San Antonio, Tx, Us

San Antonio, Texas, United States

• Develop and implement strategies that successfully promote the mission.• Cultivate relationships with patients, Board members, industry, and plastic surgeon KOLs.• Orchestrate the operational needs to realize the goals and objectives of the Board members.

San Antonio, Texas

• Develop marketing strategies and drive hands on execution of product positioning, messaging, strategic and tactical plan development to a broad range of companies. • Conducted qualitative market research for global wound care company for market awareness and to determine go to market plan.• Provided qualitative market research and analysis for an audio components provider to determine strategic initiative to launch new haptics offering to medical device… Show more • Develop marketing strategies and drive hands on execution of product positioning, messaging, strategic and tactical plan development to a broad range of companies. • Conducted qualitative market research for global wound care company for market awareness and to determine go to market plan.• Provided qualitative market research and analysis for an audio components provider to determine strategic initiative to launch new haptics offering to medical device industry.• Led digital, print, conference, and clinical initiatives driving early sales for a vascular company, specializing in PAD and AV Access, and positioning the company for a successful Series B raise of $15M. • Directed the RFP development and advertising agency selection process for two national aesthetic membership organizations for major rebranding initiatives. • Developed foundational positioning, branding, messaging, and website development for multiple start-up companies to prepare for launch. Show less

Plano, Texas, United States

• Managed global biopsy portfolio (60% of company’s business) targeting interventional radiologists. • Launched second generation biopsy device in US — led a cross-functional team to train sales force, engage KOLs, develop pricing, revise forecasting, monitor inventory build, and create marketing materials. Highest initial revenue launch in company history, exceeding financial forecasts by 3 months.• Developed 2024 global brand plan to move biopsy messaging from features &… Show more • Managed global biopsy portfolio (60% of company’s business) targeting interventional radiologists. • Launched second generation biopsy device in US — led a cross-functional team to train sales force, engage KOLs, develop pricing, revise forecasting, monitor inventory build, and create marketing materials. Highest initial revenue launch in company history, exceeding financial forecasts by 3 months.• Developed 2024 global brand plan to move biopsy messaging from features & benefits to a customer-centric portfolio sale, to increase brand awareness, and enable cross selling across portfolio to change trajectory in a flat market, systematically moving organization from house of brands to branded house. Show less

Irvine, California, United States

Recruited to direct a long-standing KCI account during its acquisition by 3M. Grew business, contributing to record years in revenue for 2020 and 2021. • Led a meta-analysis campaign for HCPs, including print, digital, and social assets, that was recognized internally as a top campaign for 3M. • Conducted competitive initiative to include competitor analysis, presentations, and qualitative research to provide insights for 2022 strategic planning. • Developed testimonial… Show more Recruited to direct a long-standing KCI account during its acquisition by 3M. Grew business, contributing to record years in revenue for 2020 and 2021. • Led a meta-analysis campaign for HCPs, including print, digital, and social assets, that was recognized internally as a top campaign for 3M. • Conducted competitive initiative to include competitor analysis, presentations, and qualitative research to provide insights for 2022 strategic planning. • Developed testimonial video library to include eight KOL videos, social ads, and deployment plan to drive HCPs to digital assets.• Worked with client to develop digital customer journey, created digital assets to lead HCPs throughout the buying journey. Show less

San Antonio, Texas Area

Hired to transition Marketing Communications from a regional to a centralized function. Directed Global Marketing Communications Team of up to five direct reports, along with internal and external agencies. Responsible for cross-franchise product portfolio and marketing excellence. • Collaborated with upstream and downstream marketing partners to introduce annual brand planning processes to deliver consistent marketing excellence. • Improved productivity and cost efficiency by… Show more Hired to transition Marketing Communications from a regional to a centralized function. Directed Global Marketing Communications Team of up to five direct reports, along with internal and external agencies. Responsible for cross-franchise product portfolio and marketing excellence. • Collaborated with upstream and downstream marketing partners to introduce annual brand planning processes to deliver consistent marketing excellence. • Improved productivity and cost efficiency by developing processes to effectively utilize internal creative and digital marketing teams in conjunction with external resources. • Created a streamlined global collateral development process for five franchises in 90 countries that decreased collateral expense, reduced redundancies, ensured consistency in messaging and promoted best practice sharing.• Developed a social media strategy that aligned messaging from Marketing and Corporate Communications to gain product exposure to a targeted audience. Show less

Ft Worth, Texas

Hired to build the Vision Care and Surgical brands’ communications. Served as a communications partner, managing trade relations and consumer agency relationships. Oversaw crisis/issues management for global recalls, disease-and consumer-awareness initiatives, events, employee engagement, and acquisitions.• Implemented trade public relations strategy to enhance market exposure.• Gained market share by managing the complex launch of the Air Optix Colors’ beauty campaign into Europe and… Show more Hired to build the Vision Care and Surgical brands’ communications. Served as a communications partner, managing trade relations and consumer agency relationships. Oversaw crisis/issues management for global recalls, disease-and consumer-awareness initiatives, events, employee engagement, and acquisitions.• Implemented trade public relations strategy to enhance market exposure.• Gained market share by managing the complex launch of the Air Optix Colors’ beauty campaign into Europe and Asia, which included managing a celebrity spokesperson and an outside agency. • Led brand and pipeline-related issues preparedness and crisis management communications to mitigate risk. Show less

St. Petersburg, Fl

Oversaw all marketing communications for the newly created NPWT strategic business unit of the $300M+ Advanced Wound Management Device portfolio. Owned digital marketing, marketing research, corporate communications, and sales enablement functions for the division. Led agency and vendor management and supervised one direct employee. Served as a member of the S&N Global Communication Team. • Provided marketing leadership for the launch and ongoing maintenance of seven major products to… Show more Oversaw all marketing communications for the newly created NPWT strategic business unit of the $300M+ Advanced Wound Management Device portfolio. Owned digital marketing, marketing research, corporate communications, and sales enablement functions for the division. Led agency and vendor management and supervised one direct employee. Served as a member of the S&N Global Communication Team. • Provided marketing leadership for the launch and ongoing maintenance of seven major products to ensure messaging and brand consistency.• Delivered global communications to increase exposure and create a narrative ahead of the competition. • Managed the new product development market research function, resulting in the creation of new product lines, major product line extensions, and support for new business models.• Developed and executed a digital strategy to introduce new digital technologies, including intranet and extranet sites, social media, and iApps. Show less

Tampa/St. Petersburg, Florida Area

Change agent for global marketing communications activities for $250M+ P&L of Vital Signs Monitors, Supplies & Accessories, and Value Teams. Produced core promotional materials, including creative, regulatory, and legal approvals. Balanced agency spending, contractor spending, and internal creative services. • Led strategic development of collateral materials, completing over 300 pieces a year.• Championed the corporate mandated Advertising & Labeling Compliance initiative; implemented… Show more Change agent for global marketing communications activities for $250M+ P&L of Vital Signs Monitors, Supplies & Accessories, and Value Teams. Produced core promotional materials, including creative, regulatory, and legal approvals. Balanced agency spending, contractor spending, and internal creative services. • Led strategic development of collateral materials, completing over 300 pieces a year.• Championed the corporate mandated Advertising & Labeling Compliance initiative; implemented global training to over 1,000 healthcare professional-facing employees. Show less

Columbus, Ohio Area

Account management for medical device and pharmaceutical agency clients-Managed pre-market preparation and launch for new benign prostatic hyperplasia product and uterine fibroid embolization program for Boston Scientific-Supported pre-market preparation of hemophilia/bleeding disorder for the emergency department and intracerebral hemorrhage indications for Novo Nordisk-Managed internal sales meeting preparation projects for the Diabetes Care division of Novo Nordisk

Columbus, Ohio Area

Marketing Communications business partner for the Life Sciences division-Developed and gained consensus on effective marketing and communications programs aligned with marketing and sales strategies-Managed conference and advertising presence to support division sales -Partnered with Corporate Communications to develop and launch division website

Bachelor’S Degree, Marketing

Activities and Societies: American Marketing Association, Intramural Ice Hockey

Masters, Marketing Communications