Beth Gerstenberger Email & Phone Number

Franklin, Tennessee, Us

• Lead the consolidation, revitalization and responsibilities of communications, public relations, and guest relations functions for CKE Restaurants (Hardee's and Carl's Jr.), a global QSR brand with more than 2,500 restaurants in 40 states• Mentor, manage and develop a high-performing team of 13 communications and guest relations professionals • Lead corporate communications and public relations strategies to engage and inform a diverse audience of employees, franchisees, and millions of guests across diverse cultural markets• Lead guest relations department and processes, with a focus on listening to guest concerns, ensuring positive guest experiences and recovering unsatisfied guests • Spearhead comprehensive PR strategies; execute high-impact, integrated stunts, activations, events, influencer and celebrity partnerships to drive brand awareness and engagement • Direct and lead communications strategy, process and execution for operationally imperative information to corporate, field leaders and franchised restaurants• Advise C-suite executives on strategic communications, including growth initiatives, change management, and executive messaging; plan and executed high-impact internal communications initiatives, such as town halls, management meetings and franchise conferences • Champion employee engagement initiatives, establishing an employer brand that algins with the company’s values • Lead issue and crisis response team, including updating plans and processes, educating across stakeholders, leading drills, daily monitoring and activating in the event of a crisis incident

Shawnee Mission, Ks, Us

• Led internal communications and employer brand for Seaboard Foods, a division of a Fortune 500 company, with more than 5,500 employees operating an integrated pork business in five states • Developed and led company strategy for employer brand, recruitment marketing, employee engagement and community enrichment programs, ensuring strategic alignment across multiple operational departments and locations • Led launch of digital communications platform to connect non-desktop, multi-lingual and distributed workforce; built internal communications strategy and oversaw the execution• Established community relations and community giving strategy for business, and oversaw budgets, projects, volunteering, corporate giving and ongoing enhancements including launching and managing scholarship program, educator learning experience, high school recruiting/engagement and teacher grant program for business • Assisted executive leadership in developing presentations, speeches, town halls and other important corporate messages; coordinated and advised on speaking opportunities, board membership and other thought leadership for the executive team• Served on cross-functional issues/crisis communications team, leading internal communications and change management• Collaborated with human resources staff and communications leaders with parent company, joint ventures and partner organizations to share and execute across enterprise• Strategic leader on the human resources team, reporting to the vice president of human resources on the executive leadership team, partner as team leader on recruiting, training and development, immigration, employment, safety, medical management, compliance, compensation, benefits, organizational optimization, technology and more

St. Louis, Mo, Us

• Supported leading brands in the food and agricultural industry with consumer marketing, B2B marketing, internal communications, issues/crisis and digital and social strategy• Managed and executed high-quality client deliverables, including client presentations, sales materials, events, websites, media correspondence, social media content, influencer engagement, digital advertisement, issues/crisis support, videos, webinars, digital events and more• Led teams and managed project deliverables, workflows, timelines, budgets, quality control, account mechanics and other client requests• Served as the subject matter expert on food and agriculture across the global firm for business, trends, and key stakeholders• Grew existing client accounts and sell agency services to new accounts; increased primary client business by more than 20% in one year

Shawnee Mission, Ks, Us

• Led Prairie Fresh® brand refresh efforts for employer, talent and local community audiences • Developed and led recruitment marketing and internal communications strategy and executed through managing the intranet, employee communications mobile application, newsletters, monitors, paid/organic social, digital advertising, website updates and other communications tactics• Implemented and led crisis communications and issues management plans, including issues-based statements for customers and stakeholders

Shawnee Mission, Ks, Us

• Managed multiple ongoing communications projects, including researching, planning, providing recommendations, setting timelines, prioritizing projects based on business needs and meeting deadlines • Executed and implemented strategic communications projects for print, digital, social media and a variety of mediums while collaborating with multiple teams