Beth Gerstenberger

Beth Gerstenberger Email and Phone Number

Storytelling Leader | Driving Brand Growth and Employee Engagement @ CKE Restaurants, Inc.
Beth Gerstenberger's Location
Kansas City Metropolitan Area, United States, United States
Beth Gerstenberger's Contact Details

Beth Gerstenberger work email

Beth Gerstenberger personal email

n/a
About Beth Gerstenberger

As a seasoned communications leader, I've successfully navigated complex challenges and driven impactful results across diverse industries, including QSR, crops, food ingredients, animal agriculture and food manufacturing. I have a proven track record of developing and executing strategic communication plans that resonate with key audiences, from employees, to partners and consumers. At CKE Restaurants, I led a comprehensive reimagining of the communications function, streamlining processes and enhancing brand reputation. I've also spearheaded high-profile PR campaigns, managed crisis communications, and cultivated strong relationships with media, influencers, and industry stakeholders. In this role, I rehauled the guest relations department to focus on guest recovery and actionable insights to improve operations. My expertise in internal communications has been instrumental in fostering employee engagement, driving organizational change and building a strong company culture. I'm passionate about leveraging storytelling and digital platforms to connect with audiences and achieve business goals.

Beth Gerstenberger's Current Company Details
CKE Restaurants, Inc.

Cke Restaurants, Inc.

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Storytelling Leader | Driving Brand Growth and Employee Engagement
Beth Gerstenberger Work Experience Details
  • Cke Restaurants, Inc.
    Director Of Corporate Communications
    Cke Restaurants, Inc. Feb 2023 - Present
    Franklin, Tennessee, Us
    • Lead the consolidation, revitalization and responsibilities of communications, public relations, and guest relations functions for CKE Restaurants (Hardee's and Carl's Jr.), a global QSR brand with more than 2,500 restaurants in 40 states• Mentor, manage and develop a high-performing team of 13 communications and guest relations professionals • Lead corporate communications and public relations strategies to engage and inform a diverse audience of employees, franchisees, and millions of guests across diverse cultural markets• Lead guest relations department and processes, with a focus on listening to guest concerns, ensuring positive guest experiences and recovering unsatisfied guests • Spearhead comprehensive PR strategies; execute high-impact, integrated stunts, activations, events, influencer and celebrity partnerships to drive brand awareness and engagement • Direct and lead communications strategy, process and execution for operationally imperative information to corporate, field leaders and franchised restaurants• Advise C-suite executives on strategic communications, including growth initiatives, change management, and executive messaging; plan and executed high-impact internal communications initiatives, such as town halls, management meetings and franchise conferences • Champion employee engagement initiatives, establishing an employer brand that algins with the company’s values • Lead issue and crisis response team, including updating plans and processes, educating across stakeholders, leading drills, daily monitoring and activating in the event of a crisis incident
  • Seaboard Foods
    Employee Communications Manager
    Seaboard Foods Jul 2021 - Feb 2023
    Shawnee Mission, Ks, Us
    • Led internal communications and employer brand for Seaboard Foods, a division of a Fortune 500 company, with more than 5,500 employees operating an integrated pork business in five states • Developed and led company strategy for employer brand, recruitment marketing, employee engagement and community enrichment programs, ensuring strategic alignment across multiple operational departments and locations • Led launch of digital communications platform to connect non-desktop, multi-lingual and distributed workforce; built internal communications strategy and oversaw the execution• Established community relations and community giving strategy for business, and oversaw budgets, projects, volunteering, corporate giving and ongoing enhancements including launching and managing scholarship program, educator learning experience, high school recruiting/engagement and teacher grant program for business • Assisted executive leadership in developing presentations, speeches, town halls and other important corporate messages; coordinated and advised on speaking opportunities, board membership and other thought leadership for the executive team• Served on cross-functional issues/crisis communications team, leading internal communications and change management• Collaborated with human resources staff and communications leaders with parent company, joint ventures and partner organizations to share and execute across enterprise• Strategic leader on the human resources team, reporting to the vice president of human resources on the executive leadership team, partner as team leader on recruiting, training and development, immigration, employment, safety, medical management, compliance, compensation, benefits, organizational optimization, technology and more
  • Fleishmanhillard
    Managing Supervisor
    Fleishmanhillard Jan 2020 - Jul 2021
    St. Louis, Mo, Us
    • Supported leading brands in the food and agricultural industry with consumer marketing, B2B marketing, internal communications, issues/crisis and digital and social strategy• Managed and executed high-quality client deliverables, including client presentations, sales materials, events, websites, media correspondence, social media content, influencer engagement, digital advertisement, issues/crisis support, videos, webinars, digital events and more• Led teams and managed project deliverables, workflows, timelines, budgets, quality control, account mechanics and other client requests• Served as the subject matter expert on food and agriculture across the global firm for business, trends, and key stakeholders• Grew existing client accounts and sell agency services to new accounts; increased primary client business by more than 20% in one year
  • Seaboard Foods
    Communications Supervisor
    Seaboard Foods Jul 2018 - Jan 2020
    Shawnee Mission, Ks, Us
    • Led Prairie Fresh® brand refresh efforts for employer, talent and local community audiences • Developed and led recruitment marketing and internal communications strategy and executed through managing the intranet, employee communications mobile application, newsletters, monitors, paid/organic social, digital advertising, website updates and other communications tactics• Implemented and led crisis communications and issues management plans, including issues-based statements for customers and stakeholders
  • Seaboard Foods
    Communications Specialist
    Seaboard Foods Jun 2014 - Jul 2018
    Shawnee Mission, Ks, Us
    • Managed multiple ongoing communications projects, including researching, planning, providing recommendations, setting timelines, prioritizing projects based on business needs and meeting deadlines • Executed and implemented strategic communications projects for print, digital, social media and a variety of mediums while collaborating with multiple teams

Beth Gerstenberger Skills

Agriculture Public Speaking Social Media Marketing Event Planning Newsletters Leadership Agribusiness Strategic Planning Writing Press Releases Editing Marketing Communications Farms Corporate Communications Microsoft Office Media Relations Public Relations Facebook Blogging Magazine Articles Social Media Marketing Higher Education Science Powerpoint Microsoft Excel Sharepoint Designer Sharepoint Microsoft Powerpoint

Beth Gerstenberger Education Details

  • Kansas State University
    Kansas State University
    Major: Agricultural Communications And Journalism

Frequently Asked Questions about Beth Gerstenberger

What company does Beth Gerstenberger work for?

Beth Gerstenberger works for Cke Restaurants, Inc.

What is Beth Gerstenberger's role at the current company?

Beth Gerstenberger's current role is Storytelling Leader | Driving Brand Growth and Employee Engagement.

What is Beth Gerstenberger's email address?

Beth Gerstenberger's email address is be****@****ods.com

What schools did Beth Gerstenberger attend?

Beth Gerstenberger attended Kansas State University.

What are some of Beth Gerstenberger's interests?

Beth Gerstenberger has interest in Social Services, Children, Education, Science And Technology, Disaster And Humanitarian Relief, Health.

What skills is Beth Gerstenberger known for?

Beth Gerstenberger has skills like Agriculture, Public Speaking, Social Media, Marketing, Event Planning, Newsletters, Leadership, Agribusiness, Strategic Planning, Writing, Press Releases, Editing.

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