Beth J. Kaplan Email & Phone Number

Miami Beach, Fl, Us

New York, Ny, Us

Us

Downers Grove, Illinois, Us

San Francisco, California, Us

Broomfield, Co, Us

The Woodlands, Texas, Us

Brooklyn, New York, Us

Oversaw all Finance, Logistics, Merchandising and Retail Operations as President and COO.Reporting to me were the CFO, Chief Logistics Officer, SVP of Merchandising, and Director of Retail.

Brooklyn, New York, Us

Brooklyn, New York, Us

Des Moines, Ia, Us

Hired by financial sponsors as #2 to CEO. Overall direct accountability forMarketing, Merchandising, Ecommerce, Product Development & Scientific Affairsfor $2B specialty retailer with over 2800 domestic stores, 1000 franchise stores,and over 6000 stores world-wide. Direct reports included EVP of Merchandising,SVP of Marketing, SVP of Ecommerce, SVP and Chief Innovation Officer, SVP ofPlanning and Strategy. During tenure drove revenue, comp store sales, ebitda, andnet income every single quarter, which was accomplished during some of the mostdifficult retail recessionary conditions. Ebitda grew from $170M to over $300Mover four years, outpacing sponsor’s financial models.* Over three and a half years, engineered a dramatic overhaul of all aspects of thestore experience, including merchandising, in store marketing, advertising, productassortment, packaging, and store visuals. Also pioneered new flagship storeconcept with larger format and greater assortment and real estate visibility.Worked effectively to drive innovation internally with $100M of sales each yearfrom new proprietary products. Collaborated with vendors to ensure steadystream of product newness.* Took nascent Ecommerce business doing $17M in retail and built it into one of theindustry’s largest ecommerce businesses annualizing at over $80M with profitmargins higher than the 4 wall retail store average. Strong comp growth of 35%+annually.* Developed modern approach to advertising which dramatically shifted the brandimage from “muscle head store” to a store positioned to meet consumers growingneeds for health and fitness solutions. Utilized conventional marketing andsponsored efforts in digital investment.* Worked closely with CEO and CFO during transaction process leading to asuccessful IPO in April, 2011. Financial sponsors’ 2007 equity investment of$650M is currently valued at $1.6B in the public market.

Boca Raton, Florida, Us

Co-invested with Bain Ventures and assumed a board seat on this early stageventure which invested in limited care clinics hosted in retail venues such asdrugstores.* Sold to a strategic investor within a year and returned 5:1 to investors.

Wilmington, De, Us

Overall responsibility for pioneering the development of a fleet of new “categorykilling” beauty specialty stores. Total of 64 stores with 30 opening in 2004. Storesgenerated revenue of $180MM with comp sales growth of 15-20%. Key elementand cornerstone of overall enterprise Beauty Strategy. Also served on LimitedBrands Beauty Strategy Team.* Oversaw team of category merchants, retail merchants, visual merchandising,marketing, planning and allocation, and store operations. Spent extensive timetraveling in the field and motivating store associates who were critical to theconcept’s success.* Created overall vision of the assortment with major focus in skin care, hair care,and color cosmetics which were categories in which BBW historically had notcompeted. Developed and led the first “specialty brand” initiative in Limited Brandhistory in order to source luxury brands for the new concept. Developed businessrelationships with key lines such as Molton Brown, Frederick Fekkai hair care, andMurad and DDF skincare. Proved that these stores could be a very powerfuldistribution channel for them.* Led the development of the overall marketing and visual positioning of the store,establishing it as an apothecary of beauty and well-being with an authoritative andcredible brand voice. Worked closely with Marketing developing all the in-storemarketing and “brand stories” that provided credibility for the format andassortment.

Us

A B2B incubator of internet platform companies. Worked closely with fast growing companies to develop business strategies and organizational capability. As a director, representing the largestshareholder of these companies, provided strategic guidance, financing oversight,and overall corporate governance. Brought one company to IPO readiness (Blackboard);positioned two companies for sale.

Philadelphia, Pennsylvania, Us

Marketing, Merchandising, Distribution* Responsible for overall corporate marketing, merchandising, store design, categorymanagement, and distribution and logistics for $13 billion chain drug retailer. Alsoresponsible for oversight of strategic alliances with drugstore.com and General NutritionCenters. Hired to take regional player and reposition company strategically to become anational powerhouse. Key role was to create a marketing orientation for the Company.Business more than doubled in size during tenure. Direct reports included ExecutiveVice President of Category Management, Senior Vice President of Logistics, Senior VicePresident of Vitamin Initiatives, Vice President of Pricing, and various marketingdirectors. Heir apparent to CEO.* Created the industry’s first brand building strategy for leading national chain drug storeretailer. Repositioned company to help differentiate itself in a vigorously competitiveindustry through distinctive marketing and merchandising positioning. Examplesincluded the Rite Aid Cosmetic Money Back Guarantee and the Rite Aid VitaminInstitute. Cosmetic and Vitamin annualized sales grew 20-40+% due to the initiatives.* Designed new store format which resulted in substantial revenue increases (50%+) fornew stores. Key engine of same store sales growth.* Spearheaded Rite Aid internet strategy and investment in drugstore.com. Value oforiginal investment grew exponentially during first six months of relationship. Oversawstrategic relationship and business plans with drugstore.com.* Developed and negotiated comprehensive strategic alliance with General NutritionCenters which resulted in a significant retail agreement, new proprietary brandagreement, and e-commerce relationship. GNC departments in Rite Aid storesexceeded year 3 proforma in first year.

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Procter & Gamble Cosmetics and Fragrances

Cincinnati, Ohio, Us

Oversaw P&L and all functions at stand alone division of Procter & Gamble.

Cincinnati, Ohio, Us

Part of turn around team to reestablish growth in Procter & Gamble’s then troubledfood and beverage division. Youngest appointed General Manager in Company historyafter only 10 years of experience.* Provided overall business leadership to $250 million business unit. Developed strategyto restore stream of innovation to categories and to lower costs. Shepherded Olestrathrough FDA approval and began development of marketing strategies. Negotiatedexclusive supply agreements with Frito Lay.

Cincinnati, Ohio, Us

Ba/Mba, Finance And Marketing

Master Of Business Administration - Mba And Bachelor Of Science In Economics

Masters Of Business Education; Bachelor Of Science, Marketing And Finance; Economics