Market Research Analyst
Current- Developed and managed comprehensive KPI reporting through CRM, Excel, and Power BI- Delivered deep-dive analyses of marketing campaign performances.- Provided recommendations to improve conversion, identifying and reducing frictions in customer paths.- Managed Google Analytics, Google Ads, SurveyMonkey and Feathr (digital retargeting) strategy and implementation.- Implemented and trained staff on Customer Insights-Journeys as an email platform.- Managed CRM to maintain… Show more - Developed and managed comprehensive KPI reporting through CRM, Excel, and Power BI- Delivered deep-dive analyses of marketing campaign performances.- Provided recommendations to improve conversion, identifying and reducing frictions in customer paths.- Managed Google Analytics, Google Ads, SurveyMonkey and Feathr (digital retargeting) strategy and implementation.- Implemented and trained staff on Customer Insights-Journeys as an email platform.- Managed CRM to maintain data integrity, manage membership renewal process, and stay up-to-date on features and best practices.- Served on IT Steering Committee to ensure our organizations business practices were effective and cost-efficient. Show less