Beth Jensen Email & Phone Number

Global

Working on the Oracle Marketing AppCloud team to deliver strategic marketing programs that drive success with our AppCloud partner ecosystem.

Strategic business planning services for building effective partner ecosystem programs aligned to company strategies.

Founded Cisco’s global partner/developer program, Cisco Developer Network, accountable for strategy and P&L. (significant pull through revenue from influence of ISV, SI, & Channel Partner solutions) Owned technical, marketing & sales enablement, driving global adoption via WW training & events. Led development team & strategy for diverse portfolio of software products, vertical solutions & custom development.• Received Chairman’s Choice Award from John Chambers, representing “best of the best” for critical role in ISV initiative - prestigious award given to few• Created WW Developer/Partner Programs to accelerate strategic partners to enable Cisco’s goal to become #1 IT company• Development of strategic plans for new business functions/programs to accelerate growth with partners & customers• Achieved significant results in 1-3 years - increased partner/developer membership & activities – 150% Partners/23X Developers, 300% compatible products, 560% Marketplace Storefronts, 759% Partner Solutions• Strategy & implementation of cloud platform, Cisco Marketplace: substantial partner adoption• Built strong partner relationships, assets, tools & best practices with compelling value proposition• Fostered matrix mgmt org - effective cross functional business partner to ensure internal stakeholder, partner & customer success & max cost savings• Steered Executive Council to ensure alignment of strategies, goals, metrics, budget & execution• Created Solutions Innovation Practice to drive new business by incubating vertical solutions across lifecycle - deployment in large enterprise customers• Incubated Sports & Entertainment & Healthcare solutions that substantiated into standalone Business Practices in Cisco Services• Assisted Sales to close significant deals by leading Professional Services to manage customer relationships & deliver custom developed products• Led definition/rollout of std development methodologies, agile & waterfall, for Cisco Services

San Jose, Ca

Established Cisco’s Developer Services org to enable success of 3rd Party Developers integrating with Cisco interfaces. Led strategy, plan & execution. Staffed/managed best of breed technical & business experts supporting partners/customers, providing consulting, SW development, training, testing, content & internal strategic improvement initiatives. Created teams in India & China.* Proposed & sold idea of new organization to Executives across Cisco - influenced buy-in at all levels - gain approval & budget allocation for corporate function - Developer Support Services• Created prestigious Developer Services team aligned to Cisco’s Award Winning Technical Services - supported broad set of Cisco Platforms/APIs• Developed matrix-management organization - maximized investments & drove solid alignment across company• Achieved high customer SAT with portfolio of new services offered & ease of doing business • Incubated development group - developed innovative vertical industry solutions & custom applications/products• Led Six Sigma Black Belt experts - drove multitude of large scale business/process improvement projects across Cisco - resulted in $millions in cost savingsManager, Business Development (2000-2001)Business Development Manager (1998-2000)Led strategic plan to create & implement first Developer Program for Cisco by starting a pilot with Cisco’s Directory-based products. Built entire program and infrastructure to scale to support a corporate Developer Program after pilot success. • Achieved consensus to fund proposed plan at 100%; required heavy persuasion & intense needs assessment to gain buy-in.• Exceeded MBOs and achieved all pilot success criteria to move forward to expand program for more services and BUs• Executed plan ahead of schedule for Services including support, training, certification, co-marketing & branding• Led Business Development & Marketing of program to selected 3rd party companies with 100% acceptance by top targets

San Mateo, California

Established new Partner Program for ecosystem of ISVs, OEMs, VARs and System Integrators in the areas of training, co-marketing and business relationships. • Launched program ahead of schedule with 100% participation of existing partners, established new partnerships with targeted companies and launched a website for online co-marketing offers.• Improved Partner satisfaction and knowledge of POET products with website launch of SGML/XML Resource Library.• Selected to manage a new product release that involved overseas project management and entire product management.• Increased market brand recognition with first “Powered by POET” branding program.• Created comprehensive plan for developing a sales channel program for Resellers.• Member of executive strategic planning committee to focus on new corporate image and brand.

San Jose, Ca

Senior Manager, Business Development & Partner ProgramsManager, Engineering ServicesManager, Release Management Release Management Technical Leader Software Engineer Associate• Enabled new businesses by creating strategic ISV, OEM and Service Provider relationships and new programs.• Improved software quality with creation and rollout of entire end-to-end software release management processes and tools.• Cut costs and improved time to market with new and innovative testing practices.• Increased revenue by creating end-to-end business capability to enable 3rd party developers to integrate with products. • Consistent exceptional performance resulted in several promotions throughout employment.