Beth Johnson Email & Phone Number

Souderton, Pennsylvania, United States

Reading, Pennsylvania Area

Reading, Pennsylvania Area

Short term marketing project work. Content development, social media, collateral development, branding, events, project management, digital marketing.

Lancaster, Pennsylvania Area

Lead a team of Account Managers as well as oversee many of the top high-profile clients of the agency, including B2B and B2C businesses in industries such as banking, food retail, law, manufacturing, healthcare and home services. I interact daily with senior leadership on new incoming projects, manage scheduling and workflow, lead the implementation of plans for all aspects of web development and digital marketing, including PPC, SEO, email marketing and content management, and analytics… Show more Lead a team of Account Managers as well as oversee many of the top high-profile clients of the agency, including B2B and B2C businesses in industries such as banking, food retail, law, manufacturing, healthcare and home services. I interact daily with senior leadership on new incoming projects, manage scheduling and workflow, lead the implementation of plans for all aspects of web development and digital marketing, including PPC, SEO, email marketing and content management, and analytics reporting. I am the primary contact with my clients’ marketing leaders, and my experience as the “client” has helped the agency maintain some of our top-level clients. Show less

Reading, Pennsylvania Area

Responsible for leading the marketing shared services areas of creative and production, reporting and analysis, communications and content development, and local marketing. Work closely with line of business marketing leaders to prioritize and meet individual project requirements.Manage the public relations agency and ensure plans meet corporate and line of business objectives.Oversee the brand standards for all mergers and acquisitions, ensuring market performance throughout the… Show more Responsible for leading the marketing shared services areas of creative and production, reporting and analysis, communications and content development, and local marketing. Work closely with line of business marketing leaders to prioritize and meet individual project requirements.Manage the public relations agency and ensure plans meet corporate and line of business objectives.Oversee the brand standards for all mergers and acquisitions, ensuring market performance throughout the process of bringing brands into the master brand portfolio. Show less

Reading, Pennsylvania Area

Responsible for strategic planning, development, and measurement of all marketing, brand and content management programs to drive the business toward its aggressive revenue goals. Initiatives include integrated cross-channel campaigns, positioning, marketing strategy, digital communications development, research, promotion, advertising, sales collateral, trade shows, product support and competitive analysis. Key accomplishments:• Built a cohesive and effective marketing team including a… Show more Responsible for strategic planning, development, and measurement of all marketing, brand and content management programs to drive the business toward its aggressive revenue goals. Initiatives include integrated cross-channel campaigns, positioning, marketing strategy, digital communications development, research, promotion, advertising, sales collateral, trade shows, product support and competitive analysis. Key accomplishments:• Built a cohesive and effective marketing team including a project manager, market insights analyst, CRM administrator and marketing coordinator• Revamped a fledgling social media program that now covers all appropriate social platforms, and grew engagement by 33 percent• Launched a successful PR program which expanded brand awareness and elevated the brand to a position of thought leader in the industry• Developed a new website which includes a private customer resource center for exclusive content access• Work closely with product development teams for the successful launch of new, innovative products• Maintain a leadership team position ensuring marketing initiatives drive toward strategic business objectives• Support Strategic deployment processes across all corporate teams• Participate in marketing roundtable events with peers from all portfolio partners of private equity owners Show less

Reading, Pennsylvania Area

Strategic Marketing Growth Manager (December 2011 to May 2013)Teamed with the key business leaders to drive growth thru brand building, lead generation and supported the delivery of a positive customer experience. Key accomplishments:• Comprehended customer segment behaviors and characteristics by working with marketing analytics • Developed integrated digital campaigns to reach specific customer segments• Provided strategic direction to interactive and creative services teams… Show more Strategic Marketing Growth Manager (December 2011 to May 2013)Teamed with the key business leaders to drive growth thru brand building, lead generation and supported the delivery of a positive customer experience. Key accomplishments:• Comprehended customer segment behaviors and characteristics by working with marketing analytics • Developed integrated digital campaigns to reach specific customer segments• Provided strategic direction to interactive and creative services teams for effective, targeted cross-channel campaigns including social media, email, PPC campaigns, advertising and online/mobile sites • Managed communications at the enterprise level to ensure consistency of message and minimize conflicting and overlapping messages• Planned and managed the Vehicle Remarketing advertising budget of $1.2MM to support company asset management objectivesBrand Manager (July 2007 to December 2011)Managed the development of all branded messaging for internal and external communications, ensuring adherence to brand standards. Key accomplishments:• Hired, developed and managed a team of marketing project manager, content specialist and a senior graphic designer • Managed brand agency relationship in development and implementation of brand platform strategy• Provided guidance to the interactive marketing/e-commerce team to ensure branding standards are maintained across all websites – internet, extranet, intranet and social applicationsMarketing Manager (December 2005-July 2007)Developed, managed and coordinated delivery of marketing collateral and sales tools. Key accomplishments:• Created online new business development direct mail program for sales prospecting• Implemented and launched targeted Hispanic marketing campaign to both commercial and consumer market Show less

The single point of contact between Strategic Business Unit management and marketing, responsible for delivery of all marketing materials, market research, concept development, creative recommendations and project leadership.

Directed all marketing functions for the start-up company and its subsidiary Schiavi Leasing with a budget of $1.5 million through the management of external consultants and supervision of an internal staff of two. Key accomplishments included web development and SEO management program. Also participated in the selection, development and reporting aspects of a new organizational enterprise software.

Education record

Education record