Beth Johnson Email & Phone Number

Souderton, Pennsylvania, United States

Reading, Pennsylvania Area

Reading, Pennsylvania Area

Short term marketing project work. Content development, social media, collateral development, branding, events, project management, digital marketing.

Lancaster, Pennsylvania Area

Lead a team of Account Managers as well as oversee many of the top high-profile clients of the agency, including B2B and B2C businesses in industries such as banking, food retail, law, manufacturing, healthcare and home services. I interact daily with senior leadership on new incoming projects, manage scheduling and workflow, lead the implementation of.

Reading, Pennsylvania Area

Responsible for leading the marketing shared services areas of creative and production, reporting and analysis, communications and content development, and local marketing. Work closely with line of business marketing leaders to prioritize and meet individual project requirements.Manage the public relations agency and ensure plans meet corporate and line.

Reading, Pennsylvania Area

• Responsible for strategic planning, development, and measurement of all marketing, brand and content management programs to drive the business toward its aggressive revenue goals. Initiatives include integrated.
• Built a cohesive and effective marketing team including a… Show more Responsible for strategic planning, development, and measurement of all marketing, brand and content management programs to drive the business toward.
• Built a cohesive and effective marketing team including a project manager, market insights analyst, CRM administrator and marketing coordinator
• Revamped a fledgling social media program that now covers all appropriate social platforms, and grew engagement by 33 percent
• Launched a successful PR program which expanded brand awareness and elevated the brand to a position of thought leader in the industry
• Developed a new website which includes a private customer resource center for exclusive content access

Reading, Pennsylvania Area

• Strategic Marketing Growth Manager (December 2011 to May 2013)Teamed with the key business leaders to drive growth thru brand building, lead generation and supported the delivery of a positive customer experience. Key.
• Comprehended customer segment behaviors and characteristics by working with marketing analytics
• Developed integrated digital campaigns to reach specific customer segments
• Provided strategic direction to interactive and creative services teams… Show more Strategic Marketing Growth Manager (December 2011 to May 2013)Teamed with the key business leaders to drive growth thru brand building.
• Provided strategic direction to interactive and creative services teams for effective, targeted cross-channel campaigns including social media, email, PPC campaigns, advertising and online/mobile sites
• Managed communications at the enterprise level to ensure consistency of message and minimize conflicting and overlapping messages

The single point of contact between Strategic Business Unit management and marketing, responsible for delivery of all marketing materials, market research, concept development, creative recommendations and project leadership.

Directed all marketing functions for the start-up company and its subsidiary Schiavi Leasing with a budget of $1.5 million through the management of external consultants and supervision of an internal staff of two. Key accomplishments included web development and SEO management program. Also participated in the selection, development and reporting aspects.

Education record

Education record