Beth Jordan

Beth Jordan Email and Phone Number

Director, Customer and Business Unit Insights - Neuroscience @ Takeda
Boston, MA, US
Beth Jordan's Location
Greater Boston, United States, United States
Beth Jordan's Contact Details

Beth Jordan personal email

n/a
About Beth Jordan

I am a global commercial marketer and customer insights executive with proven ability to translate ideas into concepts. My diverse expertise includes market research, data insights, pre and post launch strategy, and market development. I thrive in a cross-functional, highly collaborative, and fast-paced environment.As a leader I have the reputation for building a culture of performance, accountability, simplicity, empowerment, and curiosity. I build, coach, mentor, and maintain high-performing and diverse teams of qualitative, analytical, quantitative, and business minded individuals.I am an accomplished marketer and facilitator with a passion for driving business growth with the customer at the center. I utilize a unique blend of strong technical expertise and excellent consulting, interpersonal and presentation skills.

Beth Jordan's Current Company Details
Takeda

Takeda

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Director, Customer and Business Unit Insights - Neuroscience
Boston, MA, US
Website:
takeda.com
Employees:
36992
Beth Jordan Work Experience Details
  • Takeda
    Director, Customer And Business Unit Insights - Neuroscience
    Takeda
    Boston, Ma, Us
    View
  • Takeda
    Director, Customer & Business Unit Insights - Neuroscience
    Takeda May 2022 - Present
    Tokyo, Jp
    Oversees business insights for large portfolio of Neurologic brands. Partners with cross functional stakeholders to validate the business opportunity, develop a strategy based on analytic insights, monitor and optimize sales and marketing tactics for launching and in-line products. Manage a team of highly skilled insights and analytics professionals.
    View
  • Biogen
    Global Commercial Strategy Director, Fumarates - Neurology Marketing & Product Development
    Biogen Dec 2020 - Mar 2022
    Cambridge, Ma, Us
    Led the refinement of brand positioning, overall marketing planning and launch readiness for a next generation product. Drove strategic brand communications efforts with Medical, V&A and Corporate affairs. Directed customer planning activation and competitive readiness. Responsible for EU and US region guidance and global budget management.
    View
  • Biogen
    Ad Global Lead Ms Customer And Market Insights
    Biogen Mar 2018 - Dec 2020
    Cambridge, Ma, Us
    Directed MS Global CMI team delivering market research, CI, analytics, and performance reporting. Responsible for the development of critical insights and assessments that inform strategic planning and prioritization of business issues. Cultivated partnerships with regions and affiliates to integrate insights and strategy.
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  • Biogen
    Strategic Insights And Analytics Lead - Us Franchise
    Biogen Mar 2016 - Mar 2018
    Cambridge, Ma, Us
    Managed customer and market insights efforts for MS franchise and brands. Guided HCP insights and creative development. Worked closely with analytics, marketing groups and agencies to help refine strategy, determine unmet needs and deliver on actionable insights. Specific accomplishments include the development of a patient segmentation, the expansion of the brand equity understanding, and the customer experience roadmap.
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  • Ocean Spray Cranberries
    Global Insights Lead
    Ocean Spray Cranberries Jun 2007 - Feb 2016
    Middleboro-Lakeville, Massachusetts, Us
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  • The Jordan Group
    Strategic Marketing Consultant
    The Jordan Group Jan 2000 - Jun 2007
    Us
    View

Beth Jordan Skills

Customer Insight Strategy Marketing Strategy Marketing Research Segmentation Consumer Insight Competitive Analysis Brand Management Market Research Strategic Planning Advertising Market Planning Integrated Marketing Brand Development Marketing Management Marketing Marketing Communications Consumer Insights

Beth Jordan Education Details

  • Boston College Carroll School Of Management
    Boston College Carroll School Of Management
    Marketing
  • Boston College
    Boston College
    Ba Economics

Frequently Asked Questions about Beth Jordan

What company does Beth Jordan work for?

Beth Jordan works for Takeda

What is Beth Jordan's role at the current company?

Beth Jordan's current role is Director, Customer and Business Unit Insights - Neuroscience.

What is Beth Jordan's email address?

Beth Jordan's email address is be****@****gen.com

What schools did Beth Jordan attend?

Beth Jordan attended Boston College Carroll School Of Management, Boston College.

What skills is Beth Jordan known for?

Beth Jordan has skills like Customer Insight, Strategy, Marketing Strategy, Marketing Research, Segmentation, Consumer Insight, Competitive Analysis, Brand Management, Market Research, Strategic Planning, Advertising, Market Planning.

Who are Beth Jordan's colleagues?

Beth Jordan's colleagues are Sarah Bulloch, Maria Dios, Nicolas Lindegger, Zina Thaifa, Paityn Fiets, Terri Burnette, Kohji Ikemoto.

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