Beth Kaiserman Email & Phone Number

Copywriter at OnBrand, American Express' internal creative agency within the company's Global Advertising and Brand Management (GABM) business unit

• Setting the table and executing content strategy for CPG brands, data firms, and more

Remote

• Manage creative projects and editorial content for American Express Business Class: Trends and Insights, a website with free resources for small business owners• Implemented a refreshed social strategy for 2023, including a successful content campaign for Mental Health Awareness Month• Craft website and social copywriting and provide creative direction for The Next Chapter, a podcast collaboration with The New York Times, Office Hours IG Live series, and the Business Class video series, featured on Prime Video and The Roku Channel• Direct visual identity for articles and social content campaigns with various partners

Wherever The Food Smells Best

• Crafted a content strategy and launched a company blog in 2 days• Refined copy and UX on company website• Restructured strategy and redesigned email newsletter• Created automated forms to feed the NuMarket community food & beverage tips from business owners

• Directed Instagram copy for food clients like Otamot and Actual Veggies• Refreshed the agency’s web copy, including About page, team bios, and LinkedIn page

Remote

• Streamlined the Performance PR department’s strategy in an award-winning company, named the fastest-growing SEO agency by USA Today• Crafted responses to reporter queries for four wellness and lifestyle clients, adapting each brand’s voice and meeting tight deadlines to acquire high DR backlinks• Composed occasional business-focused articles highlighting clients’ expertise on trending topics• Ranked 2nd in total backlinks acquired for the department in November 2021

New Jersey, United States

• Produced social media copy, managed social channels, and wrote occasional email and blog content for clients at a small ad agency that saw explosive growth in 2020 and 2021• Managed social media for global LGBT+ think tank Out Leadership, increasing followers 15.9% across all platforms and 49.7% on LinkedIn alone• Communicated clearly with the CEO and small team to optimize company’s workflow

Newton, Massachusetts, United States

• Introduced a role covering food and drink laws, positioning NOSH and BevNET as key resources on a complex topic, while also writing daily news stories on packaged foods• Crafted scripts and moderated live panels on food labeling, immunity-focused foods, and CBD trends at NOSH Live conferences, both virtually and in-person• Produced and edited video interviews at prominent food industry trade shows• Quickly researched and delivered daily articles that generated high click-through rates, boosting daily newsletter subscribers to 12,500 and annual site visitors to 614,000 • Devised unique, data-driven stories by collaborating with data firms IRI and SPINS

Remote

• Formulated well-researched blog articles on healthy food and drink brands• Spearheaded innovative stories about the 2018 Farm Bill’s impact on the CBD market

Brooklyn, New York, United States

• Reported on local food businesses, including restaurants, food incubators, food coops, and bakers• Collaborated with writers and editors at weekly meetings to brainstorm new ideas and share resources

Remote

• Co-authored a Google project by merging creative writing and research skills• Communicated quickly with a global edit team to adjust content as guidelines changed

Greater New York City Area

• Orchestrated copy for blog posts, company newsletter, website, company and restaurant partners’ social media accounts, email marketing, and more• Refined editorial calendar to amplify industry expertise and grow newsletter click rate• Refreshed the brand voice, created a style guide, and introduced Instagram Stories

Remote

• Delivered solid stories quickly to accommodate editors' and photographers’ schedules• Secured trusting relationships with food business owners through active listening

Brooklyn, Ny

• Pitched, wrote, edited, and published print and online articles with original photos.

Telecommute

• Built a food section with in-depth features on dining, travel, and food history• Awarded ‘Chief Food Critic’ title after a travel story generated over 800 Facebook shares

Brooklyn, Ny

• Edited and wrote contributor posts covering events in Brooklyn

New York City

• Wrote restaurant reviews and covered food events in New York City, including restaurant and bar openings, new menu launches, tastings and lectures

Telecommute

• Shot and edited restaurant photos for Bing

Bloomville, Ny

• Assisted with daily management, marketing, website redesign, photography, social media, cooking, event prep and gardening at a plant-focused Bed & Breakfast on an organic farm• Helped coordinate plans to boost the business into a wedding and event space

Brooklyn, Ny

• Edited and shared photos of my food adventures

New York City

• Wrote restaurant reviews for a website featuring the best local food finds

Brooklyn, Ny

• Oversaw the Brooklyn pizza scene as the site's designated expert and wrote restaurant reviews with original photography

New York, Ny

• Wrote about my winter food adventures for NewYork.com's restaurant blog

Remote

• Devised topic ideas and wrote content for American Dream 101, an online life strategy game

• Pitched and produced articles for Eats Magazine and Eats.com, a social networking site for foodies that became Delivery.com• Wrote a daily 'Food Buzz' column on the latest trending topics • Managed restaurant listings and created a database of Pittsburgh restaurants

London, United Kingdom

• Wrote and edited content for a web and print magazine created by Hugh Laurie

Bachelor Of Arts, Journalism Major And Theatre Minor

Activities and Societies: The Daily Collegian, The Penn State IFC/Panhellenic Dance Marathon (THON), Gamma Sigma Sigma National Service.

Writing

• Completed a six-week creative writing workshop, a 10-week online memoir writing class and a humor writing workshop • Repurposed.