Beth Kaiserman Email & Phone Number

Copywriter at OnBrand, American Express' internal creative agency within the company's Global Advertising and Brand Management (GABM) business unit

• Setting the table and executing content strategy for CPG brands, data firms, and more

Remote

• Manage creative projects and editorial content for American Express Business Class: Trends and Insights, a website with free resources for small business owners
• Implemented a refreshed social strategy for 2023, including a successful content campaign for Mental Health Awareness Month
• Craft website and social copywriting and provide creative direction for The Next Chapter, a podcast collaboration with The New York Times, Office Hours IG Live series, and the Business Class video series, featured on.
• Direct visual identity for articles and social content campaigns with various partners

Wherever The Food Smells Best

• Crafted a content strategy and launched a company blog in 2 days
• Refined copy and UX on company website
• Restructured strategy and redesigned email newsletter
• Created automated forms to feed the NuMarket community food & beverage tips from business owners

• Directed Instagram copy for food clients like Otamot and Actual Veggies
• Refreshed the agency’s web copy, including About page, team bios, and LinkedIn page

Remote

• Streamlined the Performance PR department’s strategy in an award-winning company, named the fastest-growing SEO agency by USA Today
• Crafted responses to reporter queries for four wellness and lifestyle clients, adapting each brand’s voice and meeting tight deadlines to acquire high DR backlinks
• Composed occasional business-focused articles highlighting clients’ expertise on trending topics
• Ranked 2nd in total backlinks acquired for the department in November 2021

New Jersey, United States

• Produced social media copy, managed social channels, and wrote occasional email and blog content for clients at a small ad agency that saw explosive growth in 2020 and 2021
• Managed social media for global LGBT+ think tank Out Leadership, increasing followers 15.9% across all platforms and 49.7% on LinkedIn alone
• Communicated clearly with the CEO and small team to optimize company’s workflow

Newton, Massachusetts, United States

• Introduced a role covering food and drink laws, positioning NOSH and BevNET as key resources on a complex topic, while also writing daily news stories on packaged foods
• Crafted scripts and moderated live panels on food labeling, immunity-focused foods, and CBD trends at NOSH Live conferences, both virtually and in-person
• Produced and edited video interviews at prominent food industry trade shows
• Quickly researched and delivered daily articles that generated high click-through rates, boosting daily newsletter subscribers to 12,500 and annual site visitors to 614,000
• Devised unique, data-driven stories by collaborating with data firms IRI and SPINS

Remote

• Formulated well-researched blog articles on healthy food and drink brands
• Spearheaded innovative stories about the 2018 Farm Bill’s impact on the CBD market

Brooklyn, New York, United States

• Reported on local food businesses, including restaurants, food incubators, food coops, and bakers
• Collaborated with writers and editors at weekly meetings to brainstorm new ideas and share resources

Remote

• Co-authored a Google project by merging creative writing and research skills
• Communicated quickly with a global edit team to adjust content as guidelines changed

Greater New York City Area

• Orchestrated copy for blog posts, company newsletter, website, company and restaurant partners’ social media accounts, email marketing, and more
• Refined editorial calendar to amplify industry expertise and grow newsletter click rate
• Refreshed the brand voice, created a style guide, and introduced Instagram Stories

Remote

• Delivered solid stories quickly to accommodate editors' and photographers’ schedules
• Secured trusting relationships with food business owners through active listening

Brooklyn, NY

• Pitched, wrote, edited, and published print and online articles with original photos.

Telecommute

• Built a food section with in-depth features on dining, travel, and food history
• Awarded ‘Chief Food Critic’ title after a travel story generated over 800 Facebook shares

Brooklyn, NY

• Edited and wrote contributor posts covering events in Brooklyn

New York City

• Wrote restaurant reviews and covered food events in New York City, including restaurant and bar openings, new menu launches, tastings and lectures

Telecommute

• Shot and edited restaurant photos for Bing

Bloomville, NY

• Assisted with daily management, marketing, website redesign, photography, social media, cooking, event prep and gardening at a plant-focused Bed & Breakfast on an organic farm
• Helped coordinate plans to boost the business into a wedding and event space

Brooklyn, NY

• Edited and shared photos of my food adventures

New York City

• Wrote restaurant reviews for a website featuring the best local food finds

Brooklyn, NY

• Oversaw the Brooklyn pizza scene as the site's designated expert and wrote restaurant reviews with original photography

New York, NY

• Wrote about my winter food adventures for NewYork.com's restaurant blog

Remote

• Devised topic ideas and wrote content for American Dream 101, an online life strategy game

• Pitched and produced articles for Eats Magazine and Eats.com, a social networking site for foodies that became Delivery.com
• Wrote a daily 'Food Buzz' column on the latest trending topics
• Managed restaurant listings and created a database of Pittsburgh restaurants

London, United Kingdom

• Wrote and edited content for a web and print magazine created by Hugh Laurie

Bachelor Of Arts, Journalism Major And Theatre Minor

Activities and Societies: The Daily Collegian, The Penn State IFC/Panhellenic Dance Marathon (THON), Gamma Sigma Sigma National Service.

Writing

• Completed a six-week creative writing workshop, a 10-week online memoir writing class and a humor writing workshop • Repurposed the.