Beth Kaplan Email & Phone Number

Lead the development and execution of integrated communications plans for a leading radiation oncology company, with full budget oversight. Partner with marketing on product launches, social media initiatives and employee engagement. Collaborate across teams on strategic product positioning and messages to increase brand recognition and market penetration. Support global marketing colleagues in all PR-related initiatives. Develop written materials, including press releases, Q&As, intranet articles, talking points and patient profiles.

Managed the design and execution of key communications projects for public relations agency, service and retail clients. Agency partners ranged in size from boutique to top 10, and in focus from healthcare-only to a broad client base of healthcare, consumer, technology and corporate organizations. Developed integrated communications programs and new business plans, provided strategic counsel and onsite support. Work extended across numerous medical conditions including Cushing’s syndrome, diabetes, gout, hyperhidrosis, multiple sclerosis, oncology, and women’s health.

Directed the development and execution of integrated communication plans with full budget oversight of up to $3M. Served as counsel to public relations and marketing teams on communications strategy, product positioning, message development, and issues management. Directed employee teams representing single-product and portfolio accounts. Co-led agency’s client service program that increased client satisfaction and retention rates. Healthcare experience encompassed multiple conditions including CNS, dermatology, inflammatory diseases, oncology, and pain management.

Bs, Business, Marketing

Graduated Magna Cum Laude.

Masters Of Business Administration