Beth Kellam

Beth Kellam Email and Phone Number

Chief Executive Officer @
Beth Kellam's Location
East Sandwich, Massachusetts, United States, United States
About Beth Kellam

CEO with over 35 years of experience in corporate marketing positions across a variety of industries. Currently managing a high-growth entrepreneurial venture in the digital economy. Providing Target Audience Insights, Market Opportunity Analysis, Brand and Communications Strategy and Data Analytics consulting services to corporate clients across all industries.Contact: beth@goodbye-uti.com; mobile: 617-284-0097

Beth Kellam's Current Company Details
Goodbye UTI at The Newtriment Store

Goodbye Uti At The Newtriment Store

Chief Executive Officer
Beth Kellam Work Experience Details
  • Goodbye Uti At The Newtriment Store
    Chief Executive Officer
    Goodbye Uti At The Newtriment Store Oct 2019 - Present
    East Sandwich, Ma
    Developed a new line of natural supplement products focused on urinary tract infections (UTIs). Selling direct-to-consumer under the brand name Goodbye UTI through the online retail store known as The Newtriment Store. The intersection of the three market factors forced us to start this business: 41 million women in the US with recurring UTI's per year; the growing antibiotic resistance crisis (acknowledged by the CDC as the single largest healthcare issue in the US); and a significant lack of awareness of available safe and effective over-the-counter alternatives. Grew the business from $4K revenue/mo. in Q4 2020 to $20K/mo. in Q4 2021. With over 6000 customers and 90% five-star ratings, we are the preferred choice in a rapidly growing category. Watch the video to find out how our flagship product, D-Mannose, works and visit us at our product site www.goodbye-uti.com and at our educational site www.understandingutis.com
  • Brand Prescriptives
    Ceo
    Brand Prescriptives Mar 2013 - Mar 2022
    Greater Boston Area
    Beth works with both domestic and global clients on a variety of branding, marketing and business strategy engagements. Recent clients include large hospital health systems. Using a variety of innovative marketing research methods, the team helps clients test and launch new products, design or refresh brand positioning, establish and codify brand architecture and track the impact of brand communications.
  • Retirement Income Industry Association
    Consumer Education Business Unit Leader
    Retirement Income Industry Association Sep 2012 - Oct 2013
    Greater Boston Area
    Creating financial education programs for Boomers transitioning into Retirement in this non-profit organization
  • Healthview Services, Inc.
    Director Of Marketing And Product Development
    Healthview Services, Inc. Nov 2012 - Mar 2013
    Danvers, Ma
    Provided advice and applications to financial advisors so that they could help their clients prepare to cover the costs of healthcare in retirement. Also developed and conducted webinars on Social Security and Medicare to show these retirement benefits fit into their clients' overall financial plans.
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  • Elizabeth Allan And Associates
    Principal
    Elizabeth Allan And Associates Jun 2010 - Mar 2013
    Consulting: Brand, Advertising and Marketing Strategies
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  • Yougov Plc
    Svp
    Yougov Plc Feb 2011 - Jan 2012
    View
  • Phoenix Marketing International
    Evp
    Phoenix Marketing International 2008 - 2010
    Healthcare Division: Practice Area Leader - Communications and Brand Analytics
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  • Phoenix Marketing International
    Evp
    Phoenix Marketing International 2004 - 2008
    President - Communications and Brand Analytics Division
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  • Cambridge Brand Analytics Llc
    Founder And Ceo
    Cambridge Brand Analytics Llc 2002 - 2004
    Brand and Advertising Analytics Tracking
  • Veridiem
    Svp
    Veridiem 2001 - 2002
    Brand Practice Area Leader
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  • Zentropy Partners
    Svp
    Zentropy Partners 2000 - 2001
    View
  • Hill Holliday
    Svp
    Hill Holliday 1998 - 2001
    Research Director
    View
  • Fleet Bank
    Svp
    Fleet Bank 1996 - 1998
    Research Director
    View
  • Connecticut Mutual Life Insurance
    Svp
    Connecticut Mutual Life Insurance 1995 - 1996
    Research Director
  • Citibank
    Svp, National Marketing Division
    Citibank 1989 - 1994
    Research Director
    View
  • Citibank
    Svp, Citicorp Savings Of Florida
    Citibank 1984 - 1989
    Research Director
    View

Beth Kellam Skills

Leadership Survey Design Direct Marketing Positioning Primary Research Brand Equity Market Research Competitive Analysis Digital Marketing Advertising Integrated Marketing Survey Research Competitive Intelligence Strategy Advertising Research Customer Segmentation Strategy Customer Insight Marketing Focus Groups Qualitative Research Ethnography Market Analysis Online Research Product Development Quantitative Research Marketing Communications Marketing Strategy Consumer Behavior Marketing Research Brand Architecture Brand Loyalty Consumer Behaviour

Beth Kellam Education Details

Frequently Asked Questions about Beth Kellam

What company does Beth Kellam work for?

Beth Kellam works for Goodbye Uti At The Newtriment Store

What is Beth Kellam's role at the current company?

Beth Kellam's current role is Chief Executive Officer.

What schools did Beth Kellam attend?

Beth Kellam attended Manhattanville College.

What skills is Beth Kellam known for?

Beth Kellam has skills like Leadership, Survey Design, Direct Marketing, Positioning, Primary Research, Brand Equity, Market Research, Competitive Analysis, Digital Marketing, Advertising, Integrated Marketing, Survey Research.

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