As Product Marketing Associate for the Agribusiness product portfolio, I collaborated cross-functionally to develop and execute go-to-market plans and launch successful products. I leveraged market research, competitive analysis, and voice of customer to develop compelling product messaging.

As Digital Marketing Coordinator for Agrian by TELUS Agriculture, I developed and implemented successful marketing campaigns across various channels to drive brand awareness and generate leads. I was responsible for customer communications, crafting engaging digital content, and managing thought leadership through events and media relations.

Assisted with content creation for news segments and social media, helped organize and attended marketing events.