Beth Leber Email and Phone Number
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As a seasoned researcher, I can help you make confident, evidence-based decisions and reduce your risk of costly mistakes through a variety of research methods that result in impactful 'eureka!' insights. Whether it's during upfront discovery and generative research, concept testing, or evaluative research, I've got you covered. And who doesn't love a good "eureka!" moment, right? Check out some client testimonials: http://www.eurekainsights.me/testimonials.More about me: I'm a curious, strategic researcher with a track record of leading end-to-end impactful research in various industries for B2C, B2B, and C2C organizations. I founded Eureka! Insights LLC in 2005 and have partnered with numerous well-known brands, including Wells Fargo, eBay, Adobe, Autodesk, Twitter, Facebook, Ancestry, Sephora, and more. With Master's degrees in both Management and Design from Carnegie Mellon University and 20+ years of industry experience, I approach problems from multiple lenses and understand how to address both business objectives and user needs/desires simultaneously. I've partnered and collaborated with various professionals, from designers, content strategists, and PMs to C-suite execs.My research method toolbox includes in-depth interviews (IDIs), contextual inquiry, ethnographic field research, UX & usability testing, shop alongs, task analysis, quantitative online surveys, diary studies, shadowing, RITE method, co-creation, participatory design, cognitive walkthroughs, sorting activities, heuristic evaluations, and eye tracking.Having designed, planned, and executed learning plans in numerous industries, I can handle projects in any sector. Let's connect and discuss how I can help you make evidence-based decisions. For more info:http://www.eurekainsights.me/connect.
Eureka! Insights Llc
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Eureka! Insights LlcSan Francisco Bay Area
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MentorAdplist.Org Jan 2023 - PresentSan Francisco, Ca, Us
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Founder And Principal ResearcherEureka! Insights Llc Sep 2005 - Present* Full service, independent researcher (sole proprietor/contractor) with proven track record of designing and leading impactful research at all phases of the development life cycle, from foundational research, to concept testing, to evaluative UX testing* Consults with teams to understand business objectives, frame research questions, and design appropriate learning strategies to address business objectives on-time and within budget* Designs, plans for, and skillfully moderates various research activities, outsources and manages participant recruiting as needed, shares snackable insights with team and key stakeholders, leads debrief sessions, analyzes and synthesizes data, presents and socializes visually compelling insights and actionable recommendations, and advises teams on how to prioritize next steps* Sample clients: Adobe, Autodesk, Bank of the West, eBay, Facebook, Peerspace, Salesforce, Sephora, Sequence, Twitter, Visa, Wells Fargo* Have worked both as an embedded team member and as a consultant, with most engagements lasting 3-6 months (some shorter, some longer)
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Lead User Experience ResearcherEbay Jan 2003 - Sep 2005San Jose, Ca, Us* Co-led an in-person, quarterly ethnographic research program in the SF Bay Area where non-researchers accompanied me or another Researcher on contextual inquiries with buyers and sellers, resulting in shared customer knowledge across the org, evangelization of the value of user research, and an improved eBay experience for millions of customers and prospective customers* Led a similar program in Berlin with the additional goal of democratizing research in what was at the time a newer, smaller office with no in-house Researchers* Was known as the survey “go to” person by non-researchers who had a need/desire to run surveys but required guidance or coaching on how to design effective, non-leading surveys* Conducted informal heuristic evaluations and collaborated with designers and PMs to address UX issues prior to lab-based research studies * Designed and implemented lab-based UX studies to inform product design decisions, feature prioritization, product requirements documents, personas, and product/research roadmaps* Managed research vendors -
Director, User ResearchScient Jul 1999 - Jun 2001New York, Ny, Us* As the company’s 2nd researcher, helped grow the research program and team to 6 researchers* Demonstrated and socialized the value of research throughout the organization* Was a valued, embedded Research team member (IC) on multiple client engagements * Collaborated with other teams (post-research) as needed, to help them prioritize next steps* Designed and managed the build-out of Scient’s first usability labs in SF, London, and Chicago* Helped set up (literally!) the company’s first office in London -
Senior Usability Strategist (Interactive Group)Siegel+Gale Jul 1998 - Jun 1999New York, New York , Us* Developed Internet and Intranet site architectures and created wireframes to demonstrate UX/UI recommendations * Critiqued designs and conducted site audits from usability and brand perspectives* Hired and managed research vendors to evaluate wireframes and inform both strategic and tactical design decisions -
Senior Writer & Information Analyst (Simplified Communications Group)Siegel+Gale Jul 1997 - Jun 1998New York, New York , Us* Transformed complex legalese and confusing customer communications into Plain English with supporting info graphics to make content as clear and easy to understand as possible* Critiqued websites and billing statements from a usability and information design perspective
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Information ArchitectTerry Swack Design Associates Jun 1996 - Aug 1996* Redesigned the company’s initial Web site. * Interviewed members of the Alzheimer Research Community to inform the redesign of the Alzheimer Research Forum Web site, analyzed data, and edited others’ Research Findings reports.
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Design PlannerIndustrial Designers Society Of America (Idsa) Apr 1996 - Jun 1996Herndon, Virginia, Us* Collaborated with another CMU Design Graduate student to design the front-end experience of the IDSA’s official Web site. * This entailed planning and conducting focus groups and ethnographic research at IDSA conferences and meetings, designing written questionnaires and analyzing resulting data, and delivering the final report of findings and recommendations to IDSA. -
Information DesignerAustralian Office Of Parliamentary Counsel Oct 1995 - Dec 1995Forrest, Australian Capital Territory, Au* While pursuing a Masters degree in Communication Planning & Design at Carnegie Mellon University, participated as a member of a Tax Simplification Team under the leadership of Tony Golsby Smith, who at the time was coaching C-level Execs on how to use mind-mapping and diagramming techniques to redefine and clearly communicate Vision and Mission statements. * We collaboratively analyzed tax law and proposed a redesign that utilized Plain English, diagrams, and matrices to facilitate the understanding of complex tax law concepts by lay people. -
Technical WriterSoftware Engineering Institute | Carnegie Mellon University Aug 1994 - Aug 1995Pittsburgh, Pa, Us
Beth Leber Skills
Beth Leber Education Details
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Carnegie Mellon UniversityMaster Of Design (Communication Planning & Design) -
Carnegie Mellon UniversityMaster Of Public Management
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Carnegie Mellon UniversityPolicy And Management (With 2Nd Major In Applied History)
Frequently Asked Questions about Beth Leber
What company does Beth Leber work for?
Beth Leber works for Eureka! Insights Llc
What is Beth Leber's role at the current company?
Beth Leber's current role is Impactful Researcher | Strategist | Consultant | Mentor | Leader | Formerly at eBay, Scient, Siegel Gale.
What is Beth Leber's email address?
Beth Leber's email address is eu****@****ail.com
What is Beth Leber's direct phone number?
Beth Leber's direct phone number is +141555*****
What schools did Beth Leber attend?
Beth Leber attended Carnegie Mellon University, Carnegie Mellon University, Carnegie Mellon University.
What are some of Beth Leber's interests?
Beth Leber has interest in Pilates, Ebay, Health And Wellness, Food, Dating And Relationships, Barack Obama, Health, Children, Cooking, Burning Man.
What skills is Beth Leber known for?
Beth Leber has skills like Usability Testing, User Research, User Experience, User Centered Design, Contextual Inquiry, Heuristic Evaluation, Ethnography, Information Architecture, Mobile Devices, Focus Groups, Interaction Design, Card Sorting.
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