Beth Leber Email & Phone Number

San Francisco Bay Area

San Francisco, CA, US

* Full service, independent researcher (sole proprietor/contractor) with proven track record of designing and leading impactful research at all phases of the development life cycle, from foundational research, to concept testing, to evaluative UX testing* Consults with teams to understand business objectives, frame research questions, and design.

San Jose, CA, US

* Co-led an in-person, quarterly ethnographic research program in the SF Bay Area where non-researchers accompanied me or another Researcher on contextual inquiries with buyers and sellers, resulting in shared customer knowledge across the org, evangelization of the value of user research, and an improved eBay experience for millions of customers and.

New York, NY, US

* As the company’s 2nd researcher, helped grow the research program and team to 6 researchers* Demonstrated and socialized the value of research throughout the organization* Was a valued, embedded Research team member (IC) on multiple client engagements * Collaborated with other teams (post-research) as needed, to help them prioritize next steps* Designed.

New York, New York, US

* Developed Internet and Intranet site architectures and created wireframes to demonstrate UX/UI recommendations * Critiqued designs and conducted site audits from usability and brand perspectives* Hired and managed research vendors to evaluate wireframes and inform both strategic and tactical design decisions

New York, New York, US

* Transformed complex legalese and confusing customer communications into Plain English with supporting info graphics to make content as clear and easy to understand as possible* Critiqued websites and billing statements from a usability and information design perspective

* Redesigned the company’s initial Web site. * Interviewed members of the Alzheimer Research Community to inform the redesign of the Alzheimer Research Forum Web site, analyzed data, and edited others’ Research Findings reports.

Herndon, Virginia, US

* Collaborated with another CMU Design Graduate student to design the front-end experience of the IDSA’s official Web site. * This entailed planning and conducting focus groups and ethnographic research at IDSA conferences and meetings, designing written questionnaires and analyzing resulting data, and delivering the final report of findings and.

Forrest, Australian Capital Territory, AU

* While pursuing a Masters degree in Communication Planning & Design at Carnegie Mellon University, participated as a member of a Tax Simplification Team under the leadership of Tony Golsby Smith, who at the time was coaching C-level Execs on how to use mind-mapping and diagramming techniques to redefine and clearly communicate Vision and Mission.

Pittsburgh, PA, US

Master Of Design (Communication Planning & Design)

Master Of Public Management

Bachelor Of Science (B.S.), Policy And Management (With 2Nd Major In Applied History)