Beth Lenahan Email & Phone Number

San Marcos, Ca, Us

Vista, California, United States

In this capacity, I initiate a Long-Range Revenue Plan tool, enhancing forecasting accuracy and streamlining company-wide ordering for improved profitability. I also foster a positive management culture, bolstering cross-departmental cooperation and communication by setting professional standards. I devise a comprehensive Year-to-Date (YTD) category file for real-time tracking, gap identification, and target setting, driving overall profitability. Collaborating with Operations, International, Direct-to-Consumer (DTC), Finance, and Production Planning teams, I drive global Sales Operations process improvements.Values delivered by me include:● Revolutionized team structure with role-specific career paths, reducing turnover and facilitating sales growth from $13M to $43M in four years.● Implemented a Sales vs. Goals tracker, motivating 25 regions/people to strive for their quarterly goals and associated bonuses.● Spearheaded assembly and enhancement of a 14-member Sales Operations unit, delivering operational distinction to both internal and external stakeholders while also supervising Inside Sales, Sales Operations, and eCommerce CS teams.● Hold an influential position within the Management Team, contributing to strategic planning and decision-making processes.

Carlsbad, California, United States

In my role, I revitalized wholesale sales data processes, boosting profitability and efficiency. I guided performance analytics and sales planning, ensuring alignment with our business strategy. I enhanced cross-departmental collaboration and drove operational efficiency through strategic sales data analytics. By evolving business tools and processes, I effectively anticipated strategic needs. Leading the Analytics team, I boosted sales and profitability while overseeing all facets of wholesale business planning and reporting. I also promoted individual and brand development within the Management Development Forum team.Values delivered by me include:• Pioneered a unified Global Forecasting Process across departments and Columbia Sportswear, leading to consolidated, company-wide forecasting.• Led the adoption of business planning operations, driving strategic planning with Sales Managers and Reps, and enabling real-time tracking and swift adjustments to maintain profitability when goals were at risk.• Transformed the company culture to prioritize Sell-Thru performance, initiating monthly Performance meetings for inter-departmental dialogue and action-oriented reporting.• Overhauled Sales Ops processes, calendars, and SOPs for contingency planning and cross-departmental alignment, improving efficiency and collaboration.• Initiated partnerships and integrated with The NPD Group and SPS Commerce, broadening access to market data and leveraged analytics and Business Intelligence to maximize sales productivity and inform strategic decision-making across Sales, Finance, Operations, Inventory Planning, and Product Merchandising departments.• Conducted comprehensive trend assessments and business observations, presenting findings at Executive/Leadership meetings, Sales Meetings, Strategic Account meetings, and consistent rep touch bases.

San Marcos, California, United States

During my tenure, I led company-wide operations, generating 18% of total revenue. Successfully integrated a top-performing distributor in Russia. Implemented effective sales forecasting and budgeting processes. Strengthened digital presence through strategic PR agency partnership. Streamlined commission procedures to boost profitability and reduce employee stress. Implemented A2000 reporting tools for accurate reporting. Optimized rep territory assignments and enhanced customer service. Managed HR and support roles company-wideValues delivered by me include:● Expedited International Sales plan within six months through comprehensive brand and product presentations and consistent communication.● Boosted eCommerce sales by 64% by deploying eCommerce sales reporting templates for granular business performance analysis. Implemented site updates and eBlast strategies based on analytical insights.● Established coherent company communications by creating a company handbook detailing company policies and procedures, inclusive of vacation days, health benefits, and a travel policy.

Carlsbad, California, United States

I led a team in optimizing sales processes to support our business strategies. Responsibilities included managing closeout sales, online dealer standards, and new account processes. Implemented sales contests to motivate reps, while facilitating onboarding and training of new employees. Collaborated on sales rep compensation plans. Maintained a master product index for accurate sales information and managed tradeshow booth and sales meetings. Successfully tracked and sold excess inventory to meet targets. Served as liaison for international licensees. Participated in eCommerce project management, launching a creative website with eCommerce functionality.Values delivered by me include:• Played a pivotal role in the seamless integration of Eagle Creek into VF common systems, driving exceptional growth with a remarkable +16% during the integration year, surpassing the yearly plan.• Streamlined online brand standards within a short span of one month by implementing effective brand violation policies and proactively communicating compliance requirements.• Consistently surpassed forecasted sales targets by skillfully managing excess/distressed inventory and leveraging promotional opportunities.• Achieved a remarkable 70% increase in royalty revenue through strategic communication, implementation of robust tracking systems, and expansion into new markets.• Successfully launched an eCommerce website with advanced functionality, surpassing expectations and delivering within an impressive three-month timeframe.