Beth is a seasoned creative director and copywriter who savors every opportunity to forge solid strategy into unforgettable creative. She’s spent years at agencies large and small, creating award-winning work for a sweeping range of industries and brands—Adobe, Verizon, Panasonic, Ski Utah, University of San Diego, Westminster College, University of Arizona, Western Governors University, Backcountry, Washington Trust Bank, the United States Postal Service, and Geartrade. Beth is equally adept at heavy-hitting short-form ad creative and longer, deeper content mediums. A natural-born researcher and perpetually curious human, she takes the time to deeply understand the audiences she’s creating for and the brand personalities she’s bringing to life. Beth divides her time between her own writing, mentoring teams of fellow creatives, and replenishing her inspiration on the trails of the Wasatch mountains.