Beth Lucey Email & Phone Number

Holliston, Ma, Us

Newton, Massachusetts, United States

• Development and execution of successful marketing brand campaigns focusing on client retention, acquisition and up-sell of services• Management of web, digital marketing, forms and promotional signage

Framingham, Ma

• Developed and executed marketing campaign targeting new and existing customers, proposing innovative finance options on current and new purchases/leases • Researched and identified prospects, coordinated with outside vendors on designing email and direct mail blasts, outbound calling to generate revenue• Spearheaded new initiative via direct mail and digital marketing to increase new and used car sales. Innovated sales and brand marketing program providing incentives to customers to trade in 1-3 year old cars and purchase new cars; increased new car sales by 22% in a 6 month period• Quota surpassing sales • Orchestrated consultative selling skills to identify opportunities, overcome objections, building strong relationships and turning cold canvassing into profitable sales

Boston, New York

• Designed, oversaw and executed B2B and B2C marketing campaigns for flagship product/service which resulted in over $1B annually in revenue for over six years • Developed and presented marketing program for new product/service which included social media, digital presence, E-communication campaigns, complementary customer action plan and collateral design• Regular reporting and analysis of campaigns, focusing on success metrics such as conversion, click through rates and A/B testing results. Performed ad-hoc reporting for senior business partners on specific metrics and KPIs as needed• Developed marketing copy and delivery vehicles • Managed, mentored and trained phone and field sales teams on effective use of marketing tools• Managed vendor and client relationships to influence decision making and gain consensus ensuring that brand messaging was consistent across all channels• Managed a variety of high level brand marketing campaigns which targeted segments of customers with direct mail, email, eNewsletters, print ads, radio ads, TV, 30-second spots• Managed marketing campaigns targeting universities with campus banners, flyers, brochures as well as local radio, newspaper. Trained and prepped field sales team to promote services and products which resulted in customer acquisition and retention

Boston, Ma

• Coordinated, developed and executed marketing communication initiatives for global capital clients. • Initiated, scoped and managed several key marketing initiatives that resulted in improved customer acquisition and retention via innovative and effective web design, brochures, flyers, direct mail and email campaign.• Built relationships, liaised with cross functional teams and managed expectations ensuring marketing goals were met. • Developed strategy and process for coordinating resources for 29 department client teams.• Developed business partner strategy and oversaw the design and printing of marketing collateral for annual Open Enrollment initiative.Account Executive – Electronic Marketing • Developed online objectives and strategies in marketing, advertising, sales promotion and communications.• Implemented brand messaging via internet site and intranet site.• Managed creative, media and research department in preparing campaign materials.• Made recommendations to upper management on cultivating new business which resulted in initiating several promotional campaigns for Internet site.

Boston, Ma

• Developed marketing strategy and marketing collateral for senior sales team. • Managed relationships and quality of outsourced marketing production from project managers, free-lance writers and advertising firms. • Developed marketing strategy and marketing collateral for launch of Liberty’s Colonial Value Fund.• Led successful sales promotion, developed and executed premier programs which saw a significant increase in marketing response rate and resulted in increased corporate revenue.• Developed market forecasting and collaborated with portfolio managers to monitor economic environment and plan market strategies