Beth has an extensive background in crafting and executing successful marketing and public relations campaigns across numerous industries. One of her key strengths is translating client priorities into compelling, fact-based narratives and storylines that resonate with their target audiences. She is a talented relationship manager with exceptional interpersonal and communication skills, adept at building partnerships at all levels and driving consensus to achieve win-win solutions. She has a "can do" positive attitude and will roll up her sleeves and get things accomplished. She is also an early adopter of many Artificial Intelligence (AI) tools and is always looking for ways to work smarter.Most recently, she has specialized in the corporate meetings/hospitality industry through her client work with IMEX, etc.venues, The German Convention Bureau, Munich CVB, Frankfurt CVB, and Hamburg CVB. Previously in her career, Beth also worked as a meeting planner running multi-day events with upwards of 200+ attendees at venues in the U.S. and the U.K. Another area of Beth's marketing expertise is senior living communities, senior healthcare, and medical research gained through her work with Hebrew SeniorLife and the Hinda and Arthur Marcus Institute for Aging Research, a Harvard Medical School affiliate and Home Instead Senior Care.Throughout her career, Beth has provided PR and communication support to clients in multiple market sectors and various sizes, from startups to public firms to non-profits. She helped develop messaging for startup companies that were looking to be acquired. One client, Gignanet, was bought by Emulex for $645 million and is now part of Broadcom). In addition, she worked with Color Kinetics (purchased by Philips for $791 million) and with large IT consulting companies such as Intelligroup and ERP software companies like Seagull Software, and cloud-based products such as OneShield and Bizland.com. She also worked on the corporate side for Allmerica Financial and AIR Worldwide in their marketing departments and on the agency side for Weber Shandwick Worldwide in their technology practice. Beth excels at media relations and has secured coverage for her clients in top-tier business publications and media outlets, including The Wall Street Journal, The Financial Times, The New York Times, Forbes, Family Circle, Time Magazine, and NBC News, as well as many local and highly specialized trade publications.