Beth Lyman Email & Phone Number

• Business consulting specializing in positioning strategy, new product strategy, new product opportunity mapping
• Led start-up team at PAB’S PACKS from concept to market and through year 1 of operations before transitioning to Board (2014-2019). PAB’S PACKS was a non-profit organization conceived by two Minneapolis teens to.

Sparks, Maryland, US

Board leadership (3 person team), Executive Committee, Governance Committee

Sparks, Maryland, US

• Strategic leadership and fiduciary accountability during time of extreme crisis (COVID) and leadership transition
• Drove innovation in business model, branding, Board governance, leadership structure, business reporting
• Chair of CEO search committee; identifying, hiring and onboarding new CEO in 2021
• Strategic plan revision post-Covid with emphasis on business model innovation, DE&I and customer orientation
• Partner with World Lacrosse on strategies for Olympic Inclusion for lacrosse in 2028

Sparks, Maryland, US

• Board leadership team, Executive Committee
• Marketing Growth Committee

• Consumer insights- driven brand strategy development including new products; qualitative research; idea generation; innovation coaching
• Engaged by clients with business challenges ranging from sluggish growth to the need for a 5-year pipeline of new products. Typical projects would involve a multi-phased approach that would include consumer insight.
• Business partner was a trained focus-group moderator
• Supported eCommerce businesses (e.g. SimonDelivers.com, Meijer.com, and PearTreeGreeting.com), traditional CPG (e.g. Land O’Lakes, Kemp’s) as well as agencies (e.g. FAME, Periscope), and arts organizations (e.g..

Minneapolis, Minnesota, US

• Marketing Director, Innovation Center of Excellence (2001 – 2005)
• Created and led company-wide cross-functional Center of Excellence to improve new product performance
• Set vision and strategy for new product excellence across all Divisions and functions
• Helped create proprietary branding/marketing excellence course Brand Champions
• Co-Created I-Squad (Innovation-Squad) – an internal agile resource for brand teams in need of hands-on coaching and innovation tools to successfully identify high potential new products opportunities
• Co-Developed proprietary new product decision-making framework to enhance speed-to-market Marketing Director, Yoplait USA New Ventures Business Unit (2000 – 2001)

Master Of Business Administration - Mba, Marketing And Strategy

Bachelor Of Arts - Ba, Political Science

High School Diploma, Concord, Nh