Beth Lyman Email & Phone Number

Business consulting specializing in positioning strategy, new product strategy, new product opportunity mapping• Led start-up team at PAB’S PACKS from concept to market and through year 1 of operations before transitioning to Board (2014-2019). PAB’S PACKS was a non-profit organization conceived by two Minneapolis teens to provide comfort items and support to peers battling chronic illnesses.o Turned idea into reality – everything from business and tax filings to development of business plan, financials, product sourcing, logo, website, pack-filling and fundraising strategy o Established partnership with Children’s Hospital for pack distribution and PR

Sparks, Maryland, Us

Board leadership (3 person team), Executive Committee, Governance Committee

Sparks, Maryland, Us

• Strategic leadership and fiduciary accountability during time of extreme crisis (COVID) and leadership transition • Drove innovation in business model, branding, Board governance, leadership structure, business reporting• Chair of CEO search committee; identifying, hiring and onboarding new CEO in 2021• Strategic plan revision post-Covid with emphasis on business model innovation, DE&I and customer orientation• Partner with World Lacrosse on strategies for Olympic Inclusion for lacrosse in 2028

Sparks, Maryland, Us

• Board leadership team, Executive Committee• Marketing Growth Committee

Consumer insights- driven brand strategy development including new products; qualitative research; idea generation; innovation coaching• Engaged by clients with business challenges ranging from sluggish growth to the need for a 5-year pipeline of new products. Typical projects would involve a multi-phased approach that would include consumer insight identification, team workshop, and a specific, actionable recommendation from LHP. • Business partner was a trained focus-group moderator• Supported eCommerce businesses (e.g. SimonDelivers.com, Meijer.com, and PearTreeGreeting.com), traditional CPG (e.g. Land O’Lakes, Kemp’s) as well as agencies (e.g. FAME, Periscope), and arts organizations (e.g. Guthrie Theater)

Minneapolis, Minnesota, Us

Marketing Director, Innovation Center of Excellence (2001 – 2005)• Created and led company-wide cross-functional Center of Excellence to improve new product performance • Set vision and strategy for new product excellence across all Divisions and functions• Helped create proprietary branding/marketing excellence course Brand Champions• Co-Created I-Squad (Innovation-Squad) – an internal agile resource for brand teams in need of hands-on coaching and innovation tools to successfully identify high potential new products opportunities• Co-Developed proprietary new product decision-making framework to enhance speed-to-market Marketing Director, Yoplait USA New Ventures Business Unit (2000 – 2001) • Led team to identify concepts worth over $120 million in net sales • Recognized by Chairman and CEO for “finest all-around performance I have witnessed” for delivering 100% earnings growth and a robust pipeline of future growth opportunitiesMarketing Manager (1994 – 2000)• Yoplait New Ventureso Identified and launched $90MM business with highest ever product scores /Pioneered drinkable yogurt • Betty Crocker Brownies and New Productso Delivered 19.2% volume growth and >$600 million in annualized cost savings o Awarded “Betty’s Breakthrough Results” Division Stock award • Gold Medal Pouch Baking Mixeso Delivered record volume and earnings on Pouches (volume +20% and profits +57%) Assistant Marketing Manager, General Mills Executive Development Program (1990 – 1992)• Recruited out of undergrad into same role held by post MBA hires; high performance resulted in MBA sponsorship• Trix Cereal, Garfield Fruit Snackso American Marketing Association’s “Most Innovative PR campaign”

Master Of Business Administration - Mba, Marketing And Strategy

Bachelor Of Arts - Ba, Political Science

High School Diploma, Concord, Nh