Beth Dawson Email & Phone Number

Killingworth, Ct, Us

Killingworth, Ct, Us

Hartford, Ct, Us

Led complex project initiatives for the Group Benefits Marketing team, ensuring alignment with business goals and resource availability using the Workfront platform. Implemented PMO and Operations oversight through business cases, scorecards, and portfolio optimization, prioritizing projects based on KPIs and key metrics. Managed timelines, budgets, and expectations to deliver campaigns on time while ensuring cross-department visibility. Continuously improved processes, provided oversight, and addressed issues, leveraging Workfront dashboards for status updates and senior management reporting. Facilitated post-mortem reviews and engaged with the Workfront Governance Council to optimize project execution.

Hartford, Ct, Us

Group Benefits Marketing System Administrator | Project Manager | Compliance LiaisonI am experienced in implementing and managing Adobe Workfront to optimize project workflows and compliance readiness.Key responsibilities included:Spearheading the implementation, configuration, and adoption of Adobe Workfront for Group Benefits Marketing.Managing onboarding, training, and ongoing support for team members.Streamlining processes and driving operational efficiencies through system configuration and workflow management.Collaborating with cross-functional teams to ensure project success and compliance.Leading projects, overseeing timelines, and mentoring a direct report responsible for traffic management.Passionate about creating scalable solutions and fostering innovation to meet business objectives effectively.

Charlotte, Nc, Us

Supported Associate Directors of the program planning and training with implementation of strategic program objectives and goals for department across all business units. Assisted with department brand awareness, creation of messaging, communication and education to drive ITC awareness, establish and maintain strong relationships amongst business units.

Managed and executed full spectrum of marketing projects and campaigns for various pharmaceutical clients, inclusive of both medical affairs and commercial divisions, client interaction and timeline management. Coordinated investigator meetings and key opinion leader (KOL)/External Expert (EE) interactions. Researched, analyzed and reported on market and competitive landscape. Responsible for the review of scientific materials overseeing writers, editors, and graphic artists.

Bloomfield, Ct, Us

Assisted with the development, strategy and roll-out of integrated marketing programs as well as development of messaging strategy and content for both internal and external audience.Worked with key stakeholders to develop solutions, strategies, messaging and tactics for campaigns.

Managed and executed yearly marketing and communications strategy. Project plan included direct marketing collateral, brand messaging, content creation, product selection, pricing and incentive offers, planning and forecasting revenues, margins, strategic initiatives and managing resource requirements while gaining the support and approval required from top leadership

Farmington, Ct, Us

Worked with Senior Management to develop and execute short and long-range marketing and communications strategy, programs to drive new customer acquisition, retention and ROI for business segment

Owner / Manager Owned, operated and managed two fitness franchises with ten direct reports

Bachelor Of Science - Bs, Marketing/Marketing Management, General

Lean Six Sigma Yellow Belt Certification

Fusion Certification