Beth Mack Email & Phone Number

Sayreville, NJ, US

Keasbey, NJ, US

Responsible for bringing new products to market and growing revenue through several owned brand (private label) product categories.

Managed e-commerce business (BigCommerce, Amazon, Wayfair), including website merchandising, copywriting, marketing, and photo/art direction for a growth-stage startup. Served as Head of Social media, including influencer marketing relationships, Facebook, and Instagram advertising. Contributed to the design and development of new physical products. Also.

New York, US

Responsible for North America omnichannel handbag business growth - the largest and most critical category by revenue ($140MM). In my role, I ensure that customer demand and brand goals are achieved while developing data-driven category growth strategies that create an inspiring assortment with an effective productivity plan across the business. During my.

New York, US

Responsible for the product management, allocation, buying, and overall business management of the kate spade handbag category for direct-to-consumer Ecommerce channel (katespade.com). Worked closely with marketing to ensure effective promotional strategy for the category and digital channel.

Amsterdam, North Holland, NL

• Managed cross-functional relationships and assortment needs across 4 divisions & more than 11 partners, including European apparel & accessories, wholesale apparel, accessories including footwear, fragrance.
• Quantified store merchandise assortment (1200+ SKUs) across all vendors for e-commerce business, while maximizing margins and profitability.
• Identified merchandise assortment voids and opportunities specific to the online business, andworked with internal/external partners to fill voids and maximize business.
• Maintained category open-to-buy and provide trend analysis and forecasting.
• Drove online promotional cadence to maximize sales and margins, while creating a consistentmulti-channel experience.
• Managed website taxonomy, including optimization to maximize site conversion and improvecustomer experience.

New York, US

• Effectively managed accessory line by developing a strong product mix by analyzing fashion/basic mix, option/style counts, store grading, competition, and prior selling.
• Worked with Global counterparts to ensure product was being designed specifically for North American needs.
• Partnered with visual merchandising team to properly execute the most profitable and effective placement of product on monthly basis.
• Researched the New York market on a monthly basis to assess trends and competition to ensure product and promotions were viable within our markets.
• Assorted new line monthly and strategized with top management, as well as planners, to ensure line was properly bought based on all financial factors.
• Trained and developed interns to better understand merchandising career.

New York, US

• Managed the DeCorp division in North America where I doubled annual retail sales in under one year.
• Financially assorted the Canadian buy for the Men’s Casual division based on a line review and planning numbers.
• Tracked shipping on ordered styles for timely delivery while partnering with logistic team on ship mode decisions.
• Assisted in the women’s casual division to prepare for upcoming buys.

Mahwah, New Jersey, US

• Managed assortments in women’s knitwear, outerwear and sweater classifications.
• Obtained training on fabric contents and proper fitting of garments
• Negotiated with vendors on cost to reach desired IMU.
• Collaborated with buyer on products to be advertised and marketed effectively both for circulation and ecommerce

Burlington, NJ, US

• Accountable for Women’s Boot and Sandal departments totaling $71M in annual sales.
• Worked in direct contact with vendors in the New York market weekly to determine trends.
• Assisted in purchase decisions based on weekly reports while managing a plan, open to buy and checkbook for buyer.