• Review customer survey questions and results for insight of behaviors and business opportunities• Created new site analytics form for weekly marketing site updates to optimize revenue and conversion• Increased site conversion by analyzing weekly product sales performance to update product placement and site navigation• Perform weekly internal search analysis and reduced null site searches• Benchmark competitor and aspirational e-ecommerce sites for trends in navigation and promotion placement• Work with marketing and social media teams to create trend and brand right strategies for the blog, facebook and paid search campaigns• Teamed with merchants and creative team to create online product guides for major categories• Managed calendar for website and e-mail messaging. Created stories to focus on important promotions and product categories with conversion rates as high as 24%

• Collaborated with a cross-functional team to move to a new e-commerce platform• Reviewed weekly inventory report and resolve all related problems• Updated the e-commerce navigation categories for purchase order entry to improve efficiency• Regularly updated landing pages and collections to remain consistent with marketing goals and strategies• Oversaw the process calendar to ensure a timely push for all products to the website• Partnered with merchant teams to ensure accurate product information and to schedule rollout of new product launches• Improved sales on product with the lowest sell-through by an average of 55% • Maintenance the website daily to improve product placement and appearance

• Distributed apparel samples for 10 licenses to over 38 sales representatives• Created and updated line books and line lists for company wide use• Oversaw development of new apparel from concept to finished good• Prepared discount catalogs and approved all catalogs for release