Beth Mackin

Beth Mackin Email and Phone Number

VP Digital Marketing Strategy and Optimization @ JPMorganChase
Columbus, OH, US
Beth Mackin's Location
Columbus, Ohio, United States, United States
Beth Mackin's Contact Details

Beth Mackin personal email

Beth Mackin phone numbers

About Beth Mackin

Beth Mackin is a VP Digital Marketing Strategy and Optimization at JPMorganChase. She possess expertise in e commerce, web analytics, merchandising, omniture, online marketing and 21 more skills.

Beth Mackin's Current Company Details
JPMorganChase

Jpmorganchase

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VP Digital Marketing Strategy and Optimization
Columbus, OH, US
Employees:
213060
Beth Mackin Work Experience Details
  • Jpmorganchase
    Vp Digital Marketing Strategy And Optimization
    Jpmorganchase
    Columbus, Oh, Us
  • Jpmorganchase
    Vp Digital Marketing Strategy & Optimization
    Jpmorganchase Aug 2024 - Present
  • Jpmorgan Chase & Co.
    Vp Digital Shopping & Journey Optimization
    Jpmorgan Chase & Co. Jul 2022 - Jul 2024
    Columbus, Ohio, United States
  • Nationwide
    Digital Marketing Manager
    Nationwide Sep 2017 - Jul 2022
    Columbus, Ohio Area
  • Nationwide Insurance
    Sr Analyst, Marketing
    Nationwide Insurance Jun 2016 - Sep 2017
    Columbus, Ohio Area
  • Tween Brands
    Online Marketing Coordinator
    Tween Brands Aug 2014 - May 2016
    Columbus, Ohio Area
  • Express
    Associate Online Merchandiser
    Express Jul 2010 - Aug 2014
    Columbus, Ohio Area
    • Review customer survey questions and results for insight of behaviors and business opportunities• Created new site analytics form for weekly marketing site updates to optimize revenue and conversion• Increased site conversion by analyzing weekly product sales performance to update product placement and site navigation• Perform weekly internal search analysis and reduced null site searches• Benchmark competitor and aspirational e-ecommerce sites for trends in navigation and promotion placement• Work with marketing and social media teams to create trend and brand right strategies for the blog, facebook and paid search campaigns• Teamed with merchants and creative team to create online product guides for major categories• Managed calendar for website and e-mail messaging. Created stories to focus on important promotions and product categories with conversion rates as high as 24%
  • Lane Bryant
    E-Commerce Merchandising Specialist
    Lane Bryant Apr 2006 - Aug 2010
    • Collaborated with a cross-functional team to move to a new e-commerce platform• Reviewed weekly inventory report and resolve all related problems• Updated the e-commerce navigation categories for purchase order entry to improve efficiency• Regularly updated landing pages and collections to remain consistent with marketing goals and strategies• Oversaw the process calendar to ensure a timely push for all products to the website• Partnered with merchant teams to ensure accurate product information and to schedule rollout of new product launches• Improved sales on product with the lowest sell-through by an average of 55% • Maintenance the website daily to improve product placement and appearance
  • Earth Tones Trading Co
    Merchandise Assistant
    Earth Tones Trading Co Aug 2005 - Apr 2006
    Columbus, Ohio Area
    • Distributed apparel samples for 10 licenses to over 38 sales representatives• Created and updated line books and line lists for company wide use• Oversaw development of new apparel from concept to finished good• Prepared discount catalogs and approved all catalogs for release

Beth Mackin Skills

E Commerce Web Analytics Merchandising Omniture Online Marketing Product Marketing Trend Analysis Multi Channel Retail Retail Digital Marketing Marketing Campaign Management Google Adwords Email Marketing Display Advertising Customer Acquisition Facebook Marketing Voice Of The Customer Analysis Marketing Strategy Scene7 Fashion Visual Merchandising Assortment Microsoft Office Merchandise Planning Social Media Marketing

Beth Mackin Education Details

Frequently Asked Questions about Beth Mackin

What company does Beth Mackin work for?

Beth Mackin works for Jpmorganchase

What is Beth Mackin's role at the current company?

Beth Mackin's current role is VP Digital Marketing Strategy and Optimization.

What is Beth Mackin's email address?

Beth Mackin's email address is be****@****ase.com

What is Beth Mackin's direct phone number?

Beth Mackin's direct phone number is (866) 238*****

What schools did Beth Mackin attend?

Beth Mackin attended The Ohio State University - The Max M. Fisher College Of Business.

What skills is Beth Mackin known for?

Beth Mackin has skills like E Commerce, Web Analytics, Merchandising, Omniture, Online Marketing, Product Marketing, Trend Analysis, Multi Channel Retail, Retail, Digital Marketing, Marketing Campaign Management, Google Adwords.

Who are Beth Mackin's colleagues?

Beth Mackin's colleagues are Harish Agarwal, Matias Rodriguez Lubary, Kevin Hamen, Sheku Thullah, Ambica Natamai, Miguel Betancourt, Lucia Shearer.

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