Beth Maher Email & Phone Number

England

West Brigford, Nottingham

• Leadership of communications, marketing and engagement for the Nottinghamshire Integrated Care System developing a strong foundation and coherent brand strategy for marketing, communications and engagement. Achievements:
• Established a solid foundation – providing strategic leadership for the integration of communications, marketing and engagement functions and teams across 6 Clinical Commissioning Groups with shared learning and.
• Strengthened relationships - across the health and social care system communications and engagement network, with NHS England, Boards and Programme Directors
• Strengthened governance and alignment with STP workstreams implementing account management structures
• Enhanced national profile with Local Government Chronicle, National Housing Federation and BBC health correspondents
• Driven new ways of working – integrated digital portal development and new approaches to engagement.

Coventry, United Kingdom

Interim consultancy role to undertake a strategic review of communications, branding, digital and commercial marketing and stakeholder engagement across UHCW and develop a comprehensive marketing and communications strategy to ensure delivery of the UHCW strategic objectives and maximise income and brand recognition.

Derby, United Kingdom

• Leadership of strategic communications, engagement and marketing; with responsibility for reputation management, change management communications, stakeholder management, organisational development and brand.
• Led marketing and communications strategy for £334 million hospital rebrand programme including high profile public awareness campaign, patient, staff and stakeholder communications including Royal Opening in 2010
• Development and implementation of Trust Communications and Commercial Marketing Strategy developing solid commercial proposition based on organisational vision, values and objectives with direct evidence of quality.
• Development of stakeholder relationship management strategy and clinical engagement plan improving business intelligence, horizon scanning and new business opportunities leading to growth in market penetration and share
• Innovation and commercial product development - creation of GP App connecting healthcare communities, significantly increasing system wide engagement. Launched as commercial product to NHS organisations nationally
• Development and implementation of communications strategy to support NHS change management programme to deliver £106 million efficiency savings including a collaborative public consultation and transformation programme.

• Developed and implemented a commercial marketing strategy working with key stakeholders to deliver commercially focused, integrated marketing communications to meet consumer business objectives on a regional and.
• Review and implementation of brand re-positioning and launch of new brand identity - 'Partner for Growth', with an ongoing brand development strategy in place
• Planning and execution of communication campaigns to support research and Government lobbying on policy issues affecting the construction sector including public sector procurement, sustainable construction and.
• Market research and competitor analysis to identify future business objectives and initiatives
• Segmentation and product development achieving increased ROI and credibility
• Development and project management of targeted consumer and stakeholder campaigns with tactical delivery via e-marketing, SMS, media and direct mail

Coventry, United Kingdom

• Guardian of the Group’s profile with lead responsibility for internal and external communications, sales and brand marketingDuties and Responsibilities
• Delivery of brand development strategy significantly increasing the company profile including development of a corporate identity and subsidiary company brand identity establishing autonomous brands under the umbrella.
• Delivery of an integrated communication and marketing strategy nationally targeting over 1,000 internal stakeholders and over 30,000 customers
• Development of communications plan to support the roll out of the Group Corporate Strategy including the development of a creative and memorable campaign creating a ‘golden thread’ successfully embedded across all.
• Development and delivery of internal communication plan targeting over 1,000 staff across over 20 regional offices and over 100 independent units.
• Development of a stakeholder engagement strategy; building strategic partnerships with local authorities, charities, MP's, developers and regulators