Beth Maher Email & Phone Number

England

West Brigford, Nottingham

Leadership of communications, marketing and engagement for the Nottinghamshire Integrated Care System developing a strong foundation and coherent brand strategy for marketing, communications and engagement. Achievements:• Established a solid foundation – providing strategic leadership for the integration of communications, marketing and engagement functions and teams across 6 Clinical Commissioning Groups with shared learning and integrated planning and implementation• Strengthened relationships - across the health and social care system communications and engagement network, with NHS England, Boards and Programme Directors• Strengthened governance and alignment with STP workstreams implementing account management structures• Enhanced national profile with Local Government Chronicle, National Housing Federation and BBC health correspondents• Driven new ways of working – integrated digital portal development and new approaches to engagement. • Ensured a clear strategic direction – commissioned stakeholder perception audit to steer comprehensive and fit for purpose long-term branding strategy• Influenced system management of the BBC Hospital documentary at both a Nottinghamshire and national level demonstrating political nous.• Developed pragmatic proposals to complex challenges – recognition of sensitivities with the community and voluntary sector taking the lead to building a longer-term legacy through ‘Building Health Partnerships’ programme.

Coventry, United Kingdom

Interim consultancy role to undertake a strategic review of communications, branding, digital and commercial marketing and stakeholder engagement across UHCW and develop a comprehensive marketing and communications strategy to ensure delivery of the UHCW strategic objectives and maximise income and brand recognition.

Derby, United Kingdom

Leadership of strategic communications, engagement and marketing; with responsibility for reputation management, change management communications, stakeholder management, organisational development and brand positioning and development. Achievements -• Led marketing and communications strategy for £334 million hospital rebrand programme including high profile public awareness campaign, patient, staff and stakeholder communications including Royal Opening in 2010• Development and implementation of Trust Communications and Commercial Marketing Strategy developing solid commercial proposition based on organisational vision, values and objectives with direct evidence of quality improvement, organisational efficiency and enhanced patient experience • Development of stakeholder relationship management strategy and clinical engagement plan improving business intelligence, horizon scanning and new business opportunities leading to growth in market penetration and share• Innovation and commercial product development - creation of GP App connecting healthcare communities, significantly increasing system wide engagement. Launched as commercial product to NHS organisations nationally• Development and implementation of communications strategy to support NHS change management programme to deliver £106 million efficiency savings including a collaborative public consultation and transformation programme with health and social care providers and commissioners.• Crisis communications planning and management• Provided stability and leadership to communications and marketing team, including restructuring and developing team• National accolades for numerous awards including; National Acute Provider Organisation of the Year, NHS Leadership, Patient Safety and Care, Value in Healthcare, and Department of Health inaugural Compassionate Patient Care Award.

Developed and implemented a commercial marketing strategy working with key stakeholders to deliver commercially focused, integrated marketing communications to meet consumer business objectives on a regional and national platform through brand and new product development, new business acquisition and retention. Duties and Responsibilities• Review and implementation of brand re-positioning and launch of new brand identity - 'Partner for Growth', with an ongoing brand development strategy in place• Planning and execution of communication campaigns to support research and Government lobbying on policy issues affecting the construction sector including public sector procurement, sustainable construction and utilities connections services• Market research and competitor analysis to identify future business objectives and initiatives• Segmentation and product development achieving increased ROI and credibility• Development and project management of targeted consumer and stakeholder campaigns with tactical delivery via e-marketing, SMS, media and direct mail• Media and public relations management; generated over £175,000 media coverage in local, regional, national and trade media in 2007• Editor of a national construction publication• Proven success of lead generation maximising membership growth through new business acquisition and retention - target driven and commercially astute• Experienced in E-commerce and knowledge management. Project management and implementation of website and intranet strategies to maximise marketing and internal communication potential. Achieved 89% increase in visitors to website in one year.• Internal communication expertise

Coventry, United Kingdom

Guardian of the Group’s profile with lead responsibility for internal and external communications, sales and brand marketingDuties and Responsibilities• Delivery of brand development strategy significantly increasing the company profile including development of a corporate identity and subsidiary company brand identity establishing autonomous brands under the umbrella of a Group-wide corporate identity.• Delivery of an integrated communication and marketing strategy nationally targeting over 1,000 internal stakeholders and over 30,000 customers• Development of communications plan to support the roll out of the Group Corporate Strategy including the development of a creative and memorable campaign creating a ‘golden thread’ successfully embedded across all levels within the Group.• Development and delivery of internal communication plan targeting over 1,000 staff across over 20 regional offices and over 100 independent units. • Development of a stakeholder engagement strategy; building strategic partnerships with local authorities, charities, MP's, developers and regulators• Successful generation of new business and funding; outsourced corporate support sales to over 50,000 customers, private development sales and secured ongoing status as a national preferred business development partner• Organised high profile campaigns and corporate events; Chartered Institute of Housing Annual Conference with over 6,500 visitors, a national staff conference for over 1,000 employees, and royal visits• Copywriting submissions; 2005 and 2006 National Housing Federation Award Winner• Development and implementation of tactical and brand media strategies through trade, local and national media• Crisis media management• Procurement of services from external suppliers ensuring value for money and management of multiple contracts• Development and management of interactive online marketing and knowledge management systems