Beth Marcotte Email & Phone Number

Chicago, Il, Us

-Own and evolve marketing systems and tech stack; supervise operations team-Oversee 250+ marketing campaign operations annually, including the end-to-end creative process-Design and implement marketing automation workflows for email marketing and CRM integrations-Lead complex projects using cross-functional teams for multiple stakeholders and external vendors; including the onboarding and implementation of Marketo and website migration-Manage 1.7M marketing budget, entailing planning/forecasting, allocating, and reconciling of resources -Create and maintain operating procedures, implement improvements which increased production by 93% -Build and evolve analytics framework for measuring campaign performance and data reporting -Govern the relationships, contracts, and spend with marketing vendors-Serve as a member of the leadership team establishing department strategy and implementing brand launch

Chicago, Illinois, United States

-Produced and executed project management for over 50 events reaching 4,000+ attendees annually including every aspect from pre-planning to post-analysis-Partnered in the creation and execution of 40+ marketing plans as well as implement brand guidelines -Maximized fundraising efforts totaling over $1.5 million by managing corporate relations, ensuring benefits are fulfilled, and working with finance to ensure seamless reconciliation -Facilitated strong relationships across the organization to streamline processes, establish goals, and meet budgets

-Oversaw all major event logistics including implementation timeline, event registration, sponsorship opportunities/recognition, vendor relations, contract negotiation, and auction/software management-Gala- largest community celebration with over 800 attendees and $850,000 secured through 6 fundraising components including over 400 silent auction items-Scholarship Dinner- supports scholarship program and award recipients with over 400 attendees and $550,000 secured through 4 fundraising components -Created and managed annual event budgets totaling $425,000 and track expenses to remain at or below budget-Assisted with CRM database management including gift processing, updating donor information, pulling mailing lists, and running queries, reports, and acknowledgement letters-Cultivated and maintained relationships with donors, parents, board members, and fellow staff

Chicago, Il

-Developed and lead projects including the planning and execution of programs, interfacing with key internal and external stakeholders, and tracking timelines to streamline processes for 400+ Executive and 800+ Evening & Weekend MBA populations-Created, edited, and coordinated wide range of communications strategies including advertisements, newsletters, and website updates that target student and Alumni populations-Analyzed program evaluation data from students, participants, and stakeholders to inform program/project development

-Supervised a team of 45 undergraduate and graduate students in order to offer support, resources, and emergency response services to over 500 residents -Managed a budget of over $230,000 through allocating funds for social and educational activities -Collaborated on various departmental committees to implement annual processes and contribute to strategic initiatives-Planned and implemented a diverse portfolio of events ranging in size (up to 2,500 attendees) and location; involving space reservations, marketing, registration, volunteer management, catering, overseeing implementation, and assessment -Oversaw the recruitment, selection, and hiring of 275 student employment positions -Designed and launched three-week training curriculum for 110 student employees-Chaired cultural competence committee to cultivate an understanding of privilege and oppression as well as provide opportunities for affinity and development around social justice topics -Developed and facilitated assorted professional development sessions, workshops, and opportunities for 250 divisional employees-Strategically assessed operations to address issues and identify opportunities for innovating/implementing sustainability practices -Responded to crisis situations involving alcohol, drugs, and mental health to ensure individual safety

Master'S Degree, Higher Education/Higher Education Administration

Bachelor'S Degree, Marketing