Beth Masterson Email & Phone Number

Greater New York City Area

• Creates and manages the annual DTC marketing promotional calendar. Leads the DTC and CRM teams to drive revenue through the promotional calendar and email campaigns. • Works with the CRM & creative teams on email, social, and marketing campaign content based on merchandising plans and inventory planning analysis. Advises what product to push based on inventory levels and key strategies.• Works with DTC merchandiser to review DTC pages, collections, & PDPs and advise based on merchandising strategy and inventory analysis. Ensures all products are live on site. • Partners with the merchandise director and creative director to spearhead key product and collection launches. Organizes cross functional teams around the quarterly marketing strategy and campaigns through seasonal briefs and in the workflow management system, Monday.com. Ensures timeline is met or adjusted if needed.• Determines and manages all add ons, upsells, & gift set bundles for the site to drive revenue and increase AOV. • Analyzes inventory to determine end of lifecycle skus and mark down pricing. Manages end of life skus throughout the year and determines ways to increase demand through promotions, upsells, gift sets, and mystery boxes. • Leads biweekly inventory meetings with sales to review mark downs and discuss strategy on how to push high inventory items into all channels. Also to align on pricing in all channels on key styles. • Analyzes DTC returns and leads biweekly meetings with DTC, creative and merchandising teams to collaborate and come up with an action plan for highest returned items.

Greater New York City Area

• Assortment planning for business channels. Works with channel sales leaders to determine product assortment mix based on expert knowledge of channel needs and sales analysis.• Creates Quarterly Merchandising Plans for the Sak Brand to help guide the product teams on how to assort the line per season. Includes collaboration with sales and design on a regular basis to ensure all needs are being met. • Analyzes sales data regularly to make sure top selling skus are being accounted for.• Responsible for ensuring that IMU goals are met by helping to build product as well as price accordingly.• Reviews quarterly production buy quantities by channel – ensuring buy meets all pre-market guidelines and IMU goals • Manages the Product Development team by providing guidance and design making on product details. • Manages flow of goods and warehouse stock levels, analyzing all inventory and releasing goods for liquidation

Greater New York City Area

• Oversees the life cycle of the Sak leather handbags, from concept to production. Responsible for working with designers and merchants to create a product line that reflects current trends and sales needs, taking into consideration smart and innovative design to reach internal margin goals.• Works with the merchant and sales team to create samples orders. Reviews and monitors sample orders to eliminate any unneeded samples, make sure samples are timely, and addresses any sampling issues. • Provides market support. Works with merchant to set wholesales/retails based off initial costing. Provides line sheets to the sales team for market week. Communicates market feedback to China PD team. Orders post market samples.• Creates and maintains PLM system product data. Updates system to reflect what’s ordered for sales samples pre-market and then again post market to reflect buys. Creates and uploads product information in Peoplesoft system to reflect buys.• Supports and helps manage the pricing process which adheres to the overall targeted margin of the company. Reviews first costs/CBDs with merchants and assesses any product changes or ticketing adjustments to reach pricing goals. Creates and maintains the pricing file, making sure it reflects the most updated pricing. • Provides support to sales at the time of buys. Creates sales template for market buys, ensures data is accurate and formulas are correct. Review buys for any callouts.• Takes ownership of product details. Reviews and approves BOMs for new skus/styles which contain complete product makeup. Ensure BOMs are up to date and reflect the most recent product updates. Reviews pre-production samples to make sure they reflect production and any post market revisions. Review web photography to make sure details match production.• Provides support to merchant. Analyzes sales report to identify what’s working, what’s not.

Greater New York City Area

Responsible for the accuracy of all product data input and output from the Sak product systems including, but not limited to: pricing files, line sheets, assortment plans and bills of material. Plays a key supporting role to Development Manager and all her acting duties.

Orange County, California Area

Provided budgeting/forecasting and sales analysis for various product categories across domestic markets. Established reporting tools for sales team to monitor daily and monthly sales goals, key account/product detail, sales rep data, inventories, future orders, and the success of new style launches.Assisted with the planning and preparation of the budget.Reviewed budget data on a monthly basis and made adjustments based on current trends and new business information.Prepared and present detailed month- and year- end analysis for senior management.

Consulted on over 10 engagements: Developed relationships with a variety of clientele. Worked with cross functional team members, ranging from operational warehouse managers to controllers to sales and marketing analysts.