Beth Mauterer Email & Phone Number

Lead innovation of new products for Riviana Foods brands including Mahatma, Minute, Success and RiceSelect.

Greater New Orleans Region

Responsible for North America Club and Dollar across all McCormick & Co brands and categories, including McCormick Spices, French’s, Frank’s RedHot, Cholula, Stubbs, Simply Asia, Thai Kitchen and Zatarain’s.

Greater New Orleans Region

Responsible for Zatarain’s Fish Fri and Crab Boil, McCormick Seafood and Tiger’s Milk Nutrition Bars

Managed the $60MM Condiments Portfolio, including regional powerhouse Blue Plate Mayonnaise• Developed and implemented growth strategies that resulted in 25% brand growth in a declining category.• Launched new Blue Plate sauces line, partnering with creative and PR agencies for content and recipe creation and PR strategy, gaining wide acceptance throughout customer base.• Led Foodservice product development project for a national chain resulting in a 500% increase in FS Mayo sales.• Managed cross-functional team for all product changes, including a top-selling club package change that improved margin by 10 points through operational efficiencies.

Greater New Orleans Area

Managed the $50MM Mayonnaise Portfolio• Developed efficient and effective consumer support plan, championing a 43% increase in A&M investment that drove significant increases in revenue.• Spearheaded comprehensive Blue Plate brand repositioning through extensive brand and category consumer research, confirmed increased relevance and differentiation through testing.• Partnered with agency to develop best-in-class TV and digital advertising that drove an 18% increase in brand awareness and 16% increase in purchase intent.• Launched several new products from concept through launch, leading a cross functional team across New Product Development, Finance, Operations and Sales, leading to top-performing #3 SKU portfolio-wide.• Spearheaded Marketing & PR campaign with innovative new product launch, featuring a Celebrity Chef spokesperson, digital influencers that generated over 250MM earned media impressions and traditional media TV and digital for company's second highest first-year shipments

Managed the $30MM Food Portfolio• Developed unique positioning for Carroll Shelby's Chili in partnership with ad agency, developed print & digital campaigns and website resulting in 12% increase in revenue and 14% margin improvement.• Grew market share by 3% of Swans Down even with new competing product entering market, through consumer-insight driven repositioning leading to print & digital campaign with new website.

• Recommended strategic line extensions to senior leadership, based on category and consumer insights that would increase sales tenfold• Planned and implemented digital marketing campaigns, including social and search engine marketing (SEM).

• Developed start-up beverage company's business plan, including Go-to-Market Strategy, financial analysis and forecasts, which was presented to capital investors.

• Developed web portal to improve user experience for complex intelligence community customer.• Wrote new business proposal, receiving an award of excellence.

• Led team in proposal development and submission, ensuring organization and schedule adherence for on-time submission and win of a $100MM Intelligence Community contract.

• Managed cross-functional team effort to write and submit proposal which led to $26MM contract.• Led 8-person web portal project, tracking schedule, tasking, budget and milestones, resulting in $1.2MM extension.

Mba, Marketing, Strategy, Management & Organization

Bs, Computer Science, French

Activities and Societies: Crew team, UCAB, French Honor Society

Education record