Beth Mcdonnell Email & Phone Number

Los Angeles, Ca, Us

Responsible for building and refining Cedars-Sinai’s brand, marketing and communications capabilities. Includes helping to shape strategy and tactics as a member of the management team, guiding and developing strategic marketing initiatives targeting the organizations diverse audiences and ensuring the brands value proposition is clearly defined and reinforced. Strategic leader who plays instrumental role in building capability and bringing state of the art marketing and digital practices to Cedars-Sinai. Deep breadth and depth of experience that includes market development to drive marketing strategy, brand stewardship, marketing channel management, service line marketing, manage outside partnerships, sponsorship, content strategy, digital marketing technology & optimization, media relations, strategic communications, internal communications, and social media. Strong ability to tangibly define and measure return on investment across all aspects of marketing while bringing the brand to life.

Minneapolis, Mn, Us

Responsible for leading the creation, development, and implementation of the company’s marketing strategy and function. Part of the company’s senior leadership team and defined the role of marketing at U.S. Bank. Strategic leader and plays an instrumental role in building capability and bringing state of the art marketing and digital practices to the bank. Deep breadth and depth of experience that includes market development to drive client acquisition, brand development, sponsorship, direct marketing activation, multicultural marketing, social media, digital marketing, mobile and advertising/media. Ability to tangibly define and measure returns on investments across all aspects of marketing while bringing the brand to life across the enterprise. Expert in balancing the building of a corporate brand and message against the specific business unit needs to drive quarterly profits with a set of competitive and valued-added products and services. Actively manage $300-350MM marketing budget across all business lines.

Minneapolis, Mn, Us

Develop brand, marketing, advertising and social media strategies with business partners and senior management in driving corporate vision, business goals and objectives. Oversee broad-based efforts in brand, digital and direct response marketing, social media, sponsorships, customer communications and advertising (brand and product). Lead a team of 9 direct reports with overall responsibility for more than 150 employees, as well as partner with and lead multiple external agencies. Manage multiple budgets of more than $130M.

Indianapolis, Indiana, Us

Develop brand, marketing, advertising and social media strategies with business partners, marketing department leaders and senior management in driving corporate vision, business goals and objectives. Oversee broad-based communication efforts in brand marketing, digital marketing, direct response marketing, social media, promotions, marketing communications and advertising (brand and direct response). Lead a team of 7 direct reports with overall responsibility for more than 200 staff members, as well as partner with and lead multiple external agencies. Manage brand and advertising development budget of more than $80M.

Us

Served as strategic communications and marketing plan leader with creative and financial leadership over both customer-facing functions and brand campaigns. Oversaw product management, marketing communications, interactive marketing, market research, channel marketing, pricing and budgeting, and media mix selection. Led a team of 8 direct reports and 25 staff members overall as well as external resources that included research firms, advertising agencies, fulfillment houses, data mining services and management consultants. Managed a media budget of $70M and an operations budget of $25M.

Us

Developed and managed marketing programs for 8 states with a focus on intellectual capital (sales and service tools) for multiple audiences that included members, employers, brokers, health services providers, sales/account management and product developers. Led a creative team consisting of 15-20 staff members as well as external advertising agencies.

Us

Developed, launched and refined comprehensive marketing and education programs for brokers. Served in a liaison role with senior executives and brokerage management to harmonize interests.Broker Training & DevelopmentInstrumental in generating a Continuing Education Unit, which delivered seminars, special educational events, broker support materials and newsletters.Leadership & ManagementReengineered a streamlined, high-response, professional development-oriented broker network.Reorganized a cooperative advertising program for brokers and added motivational rationality to broker commissions and incentive program policies.

Master Of Business Administration

Bachelor Of Science, Kinesiology