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Beth Myer is a Vice President, Analytics at Guild at Guild. She possess expertise in analytics, marketing strategy, forecasting, data analysis, business strategy and 7 more skills.
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Vice President, AnalyticsGuild Oct 2023 - PresentDenver, Co, UsI lead a team that:- Owns ongoing monitoring and insights that enable Guild to effectively run and optimize our business- Delivers analytics that prove the value of Guild to employers- Develops analytics on our learning marketplace to ensure we are optimizing for high outcomes- Measures impact of product features, marketing communications, coaching, and any other aspect of Guild's B2C experience -
Senior Director, Business AnalyticsGuild Apr 2021 - Oct 2023Denver, Co, Us -
Director, Partner AnalyticsGuild Dec 2019 - Apr 2021Denver, Co, Us -
Senior Product Manager, MeasurementOracle Aug 2018 - Dec 2019Austin, Texas, UsLed the roadmap, feature prioritization, and requirements definition for a portfolio of products that measure the effectiveness of online advertising. Transformed a custom analytics product delivered via PPT into a scaled SaaS solution delivered via UI. -
Senior Manager, Product StrategyOracle Nov 2016 - Aug 2018Austin, Texas, UsOwned strategy, pricing, scope approval, go-to-market resources, and training for Oracle ROI (a digital marketing measurement product). Collaborated with major social media platforms to scope and deliver custom research projects that produced industry-facing insights to help marketers optimize ad spend. -
Principal Data Scientist, Client AnalyticsOracle Aug 2015 - Nov 2016Austin, Texas, UsServed as trusted analytics consultant for a portfolio of CPG brands, helping them optimize digital ad spend by measuring the offline sales impact of past campaigns across various audiences and media sources. Utilized SQL to aggregate data, enhance quality of test/control group matching, and fulfill custom analysis requests from clients. Coached junior analysts on test design, modeling execution, and effective client engagements. -
Senior Analyst, Client AnalyticsDatalogix Oct 2013 - Aug 2015Westminster, Co, UsDatalogix was acquired by Oracle in 2015. -
Senior Business Analyst - SourcingTarget Jan 2013 - Oct 2013Minneapolis, Mn, UsManaged purchase commitments and vendor communication for Women's Knit Apparel including negotiations to maximize flexibility in reaction to sales. -
Senior Business Analyst - Strategic PricingTarget Feb 2012 - Jan 2013Minneapolis, Mn, UsUtilized demand elasticity models to optimize everyday and promotional retail prices for the Snacks, Beverages, Candy and Pet Care businesses. -
Business Analyst - Strategic PricingTarget Aug 2010 - Feb 2012Minneapolis, Mn, UsAnalyzed pricing for Kids and Women's apparel and advised promotional strategies to optimize markdowns and drive profitable sales. -
Corporate Strategy InternUnitedhealth Group May 2008 - May 2010UsPerformed research and analytics for internal consulting projects and independently wrote industry news and innovation summaries for the executive team.
Beth Myer Skills
Beth Myer Education Details
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University Of Minnesota - Carlson School Of ManagementEconomics -
Singapore Management UniversitySemester Exchange
Frequently Asked Questions about Beth Myer
What company does Beth Myer work for?
Beth Myer works for Guild
What is Beth Myer's role at the current company?
Beth Myer's current role is Vice President, Analytics at Guild.
What is Beth Myer's email address?
Beth Myer's email address is be****@****ion.com
What schools did Beth Myer attend?
Beth Myer attended University Of Minnesota - Carlson School Of Management, Singapore Management University.
What skills is Beth Myer known for?
Beth Myer has skills like Analytics, Marketing Strategy, Forecasting, Data Analysis, Business Strategy, Management, Digital Marketing, Cross Functional Team Leadership, Competitive Analysis, Financial Analysis, Market Analysis, Pricing.
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