Beth Nieman Hacker Email & Phone Number

Woodridge, Il, Us

London, England, Gb

Built and led a world class global insights and analytics team.Trained and empowered colleagues to leverage data resources and information to drive customer/category understanding. Created and led process to develop annual strategic research plan to define informational needs for both new product development and base business among key constituents including customers, consumers, and industry influencers.Led the identification of consumer and customer megatrends.Designed a process to create and maintain food/beverage category analyses. Managed relationship with global data providers and agencies while identifying alternative or additional data and insights needs. Designed global custom research to address specific business objectives and influence fact-based decision making. Provided thought provoking business insights to drive growth initiatives.Evaluated secondary/syndicated data sources and market/industry trend sources of information based on business needs.

Abbott Park, Illinois, Us

(Progressively promoted within Abbott Laboratories, Abbott Nutrition to positions of increased accountability over the past 18 years.)Direct primary global research and tactical initiatives for adult nutrition brands. Control research and operating budgets.Facilitate and manage strategic projects encompassing brand positioning, brand communications, brand architecture, and global new product development. Create and implement learning plans for product launch and/or re-positioning.Represent market research in internal audit processes and oversee enhancements to operating procedures and guidelines, ensuring strict compliance with the Office of Ethics and Compliance (OEC) and Abbott Nutrition Purchasing.Develop and drive ongoing efforts to increase retail space at key accounts. Identified as one of 12 influential thought-leaders from across Abbott Nutrition Products Division, and was selected to support the College of Marketing as a key member of the Learning Council in 2012; impacting the way the company does business and influencing the professional development of over 200 marketing and leaders.Serve as a Chair and Mentor to the Women Leaders in Action/Women in Nutrition (WLA/WIN) organization representing over 600 professionals. Significantly increased membership as the Membership Sub-committee Chair.

Directed internal and external marketing, advertising and communications functions. Developed strategic plans based on current market research, and presented plans to quality improvement committees and corporate leadership

Maintained and managed major research projects for division’s largest accounts. Drove new business opportunities and managed existing accounts, producing more than $500K in new business in just six months. Successfully launched the Maritz® Poll, a national consumer opinion survey.

Master In Business Administration (Mba), Business Administration And Marketing

Bachelor Of Arts - Ba, Psychology

Ba, Psychology