Beth Njeri Email & Phone Number

Amsterdam, Nh, Nl

North Holland, Netherlands

As the Global Communications & Events Manager at Metabolic, I have successfully driven a 70% growth in channel growth since joining the company. I oversee strategic campaign initiatives, managing communication and social media projects from concept to execution. I design and implement our end-to-end events process, facilitating over 50 speaking engagements annually with a specialized team of seven. In 2024, I spearheaded several communication campaigns that have significantly enhanced brand visibility. Additionally, I conduct quarterly training sessions to develop employee communication skills and manage the production of audio-visual brand content while coordinating annual portrait sessions to strengthen our brand identity.

Amsterdam, North Holland, Netherlands

Drove audience engagement and growth through a strategic communications calendar and content tailored to audience insights, increasing social media community size by 40%. Developed key messaging that secured over 20 speaking engagements, highlighting the company’s sustainability expertise. Led over eight sustainability awareness campaigns to strengthen market presence, collaborated closely with marketing and business development on content management, and optimized social media processes through research, achieving a 40% boost in engagement.

Kenya

I led digital growth for World Animal Protection Africa, launching petition campaigns that gathered over 50,000 signatures to drive impactful animal welfare action. Boosting brand visibility from 21% to 41% through strategic media partnerships and Twitter conferences, I aligned content with trending issues to engage diverse audiences across Africa. By building a network of 100+ digital activists, I created a proactive online community that amplified our message. My content strategy supported a 10% funding increase, resonating with donor priorities and showcasing the impact of contributions. Regional media partnerships and culturally relevant content further elevated our credibility, while expert-led live sessions strengthened stakeholder connections and inspired grassroots support. With performance analytics, I ensured continuous strategy optimization, maximizing impact across all channels.

Nairobi, Kenya

Managed the organization’s website, keeping content updated and tracking engagement metrics. Acted as the media liaison within Somalia to build awareness of key programs and amplify the organization’s mission. Drafted monthly and annual reports, while gathering impactful stories of change from ongoing initiatives. Led brand management efforts by creating IEC materials (brochures, banners, business cards) and building a strong organizational presence across social media. Designed and distributed monthly newsletters and press releases, collaborating closely with the funding coordinator to support communications in fundraising efforts.

Supported the Green Amendment Movement's advocacy for Kenya's two-thirds gender rule by driving communications that amplified policy impact. Led media engagement efforts, facilitating journalist immersions to build strong media relationships and drive coverage on key gender equality issues. Contributed to a 20% growth in social media followers by crafting targeted content. Managed SMS outreach for smallholder farmers, providing timely updates to enhance community support. Collected and shared over 50 success stories that supported funding efforts and highlighted organizational impact. Developed an internal newsletter that improved brand awareness among staff.

Master Of Communication Studies, Development Communication

Activities and Societies: School of Journalism Students

Bachelor Of Communications And Media Technology, Communication And Media Studies

Activities and Societies: Purple Pearl MovementLed in script writing of various productions. Hosted radio shows for the institution radio.