Beth Rosenthal Email & Phone Number

New York, Ny, Us

Responsible for marketing initiatives and collaboration with healthcare IT partners, and campaigns targeting specialty, mid, and down-market healthcare practices. This includes the planning and execution of programs that drive brand awareness, lead generation, sales and upsell opportunities.

New York, Ny, Us

Responsible for InstaMed’s Healthcare IT partner, specialty, and mid-market marketing initiatives, including the planning and execution of programs that drive brand awareness, lead generation, and sales. ➢ Build out a content and jumpstart campaign strategy to establish brand presence and grow market share within ambulatory care segments➢ Craft and implement interesting, well-researched content and multichannel campaigns to drive traffic, nurture sales to engage and convert target customers➢ Work closely with sales and product teams to develop sales collateral such as webinars, eBooks, blog posts, case studies, decks and other content as needed➢ Stay up-to-date with the latest industry trends and customer challenges in order to build an effective content calendar➢ Develop marketing plans in conjunction with product marketing to support the expansion of InstaMed products and solutions➢ Work closely with senior leaders, analytics teammates and other departments to build communications strategies that encourage brand awareness and drive engagement while supporting the sales cycle➢ Maximize relationships with channel partners and industry associations to collaborate and deploy marketing plans

King Of Prussia, Pennsylvania, Us

➢ Aided in creating a global brand presence that establishes the company as a market leader➢ Managed social media strategy, growing the company's LinkedIn following by 240%➢ Oversaw in-person and online events and grew the leads generated per year by 123% ➢ Produced a yearly series of thought-leadership webinars and associated marketing campaigns➢ Planned and executed event strategy including sponsorships, speaking engagements, and ad campaigns to increase brand awareness and maximize lead-gen efforts➢ Sourced vendors, designed and implemented a referral program, and monitored its growth

Malvern, Pennsylvania, Us

➢ Devised customer initiatives to increase repeat business—grew and maintained 20% average➢ Developed campaign strategies for 6 product lines to optimize results and increase revenue➢ Performed market research and analyses to identify and act on opportunities for expansion➢ Managed and motivated a team of client relations specialists and editors

Malvern, Pennsylvania, Us

➢ Identified and translated customer needs into training and marketing emails➢ Developed and moderated certificate courses and provided feedback to students➢ Recruited and networked with high-level speakers and industry experts➢ Communicated regularly with speakers, customers and sales team➢ Created original social media posts to expand brand presence, drive leads and revenue

Malvern, Pennsylvania, Us

➢ Conducted market research to identify customer needs➢ Translated customer needs into webinar topics and training programs➢ Wrote compelling marketing copy to generate customer registration➢ Managed timelines and worked with speakers to execute webinar programs

King Of Prussia , Pa, Us

➢ Acted as part of a team to launch women's leadership content website➢ Wrote original content for content website as part of the editorial team➢ Moderated certificate courses working with students to improve completion rates➢ Worked with sales team to drive sales leads and increase revenue/sales➢ Planed, coordinated and scheduled daily social media efforts

Philadelphia, Pennsylvania, Us

➢ Managed social media presence for leading independent food service provider in Mid-Atlantic Region, which included extending Facebook presence by approximately 4000% and Twitter followers by 30%;➢ Analyzed costs and sourced necessary equipment and software to facilitate purchase decisions;➢ Proposed various marketing programs and provided full cost analysis of options;➢ Designed and produced child-friendly signage and activities to relate to clients and initiatives.

Washington, District Of Columbia, Us

➢ Completed IRS-certification training;➢ Provided free basic income tax return preparation with electronic filing to qualified individuals;➢ Informed taxpayers about special tax credits for which they may qualify (e.g. Earned Income Tax Credit, Child Tax Credit, and Credit for the Elderly or Disabled).

Philadelphia, Pennsylvania, Us

➢ Conducted market research as part of a strategic team to assist with the beginning stages of constructing an urban farm with the help of a non-profit organization;➢ Researched possible opportunities that the farm could provide including philanthropy, public relations, strengthening client-vendor relations, etc.;➢ Helped to further construct and develop the company’s business plan pertaining to the farm.

Washington, Dc, Us

➢ Built relationships with Jewish students on campus in order to help connect them to opportunities that they may have found meaningful and engaging;➢ Worked within a budget to plan initiative that are relevant and Jewish with the purpose of attracting uninvolved students and advancing Jewish values.

Bachelor Of Arts (B.A.), Business, Organizations, And Society

Education record

High School Diploma