Beth Pearson Email and Phone Number
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With over two decades of experience in higher education marketing and recruitment, Beth Pearson has become a leader in the field, known for innovative strategies and solutions that drive measurable results. As a Postgraduate Manager at the University of Lincoln, Beth's expertise lies in developing integrated marketing campaigns that effectively engage prospective students, increase enrolment rates, and enhance brand reputation.Throughout Beth's career, she has successfully navigated the ever-evolving landscape of higher education marketing, staying ahead of industry best practices and emerging trends. By combining a deep understanding of the target audience and leveraging innovative recruitment techniques, Beth has consistently attracted high-quality applicants to the University of Lincoln, as well as to her previous employer, Durham University. Her ability to develop compelling content and implement multi-channel campaigns has resulted in increased brand awareness and remarkable conversion rates.Beth's strategic mindset is complemented by strong analytical skills, ensuring that marketing efforts are data-driven and optimized for maximum impact. Building on her expertise in market research and audience segmentation, Beth has successfully identified niche markets, tailoring messages and offerings to meet the unique needs and aspirations of different student populations.Aside from her professional roles, Beth is an active contributor to the higher education marketing community. She has spoken at various national and international conferences, sharing her insights on student recruitment and admissions.Beth holds a Master's degree in Renaissance Literature from the University of Reading. Passionate about lifelong learning, Beth actively engages in professional development opportunities completing a Diploma in Marketing (CIM) in 2012, a Certificate in First Line Management (CMI) in 2017 and participating in Advance HE’s Aurora women’s leadership development initiative in 2023.
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Head Of Uk RecruitmentUniversity Of LincolnLincoln, England, Gb
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Postgraduate ManagerUniversity Of Lincoln Sep 2019 - PresentLincoln, United KingdomResponsible for developing and implementing innovative recruitment strategies to attract and enrol high-calibre postgraduate students to the University of Lincoln. This role requires a strategic thinker with a substantial background in higher education recruitment, excellent communication skills, and the ability to forge strong relationships with academic departments, external partners, and prospective students. The post involves managing the postgraduate recruitment team, managing the home fee paying postgraduate admissions process, analysing market trends, representing the university nationally, and contributing to the university's growth and reputation.
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Regional Manager, AmericasDurham University Aug 2010 - Sep 2019DurhamThe responsibilities of the post include support of the marketing, recruitment and admissions activities undertaken by the International Office for the University as a whole, as well as the development and operational management of international marketing and recruitment for the Americas. In addition to duties outlined in my previous roles within the International Office at Durham University, additional duties and projects included: Management and overview of the marketing and recruitment activity in key markets in the Americas (Canada, USA, Mexico, Brazil and Colombia). This work includes the line management of two members of staff: one based permanently based in the USA.Developing new markets, and maintaining and developing the University’s reputation and profile in existing markets.Development and management of the BEST of U consortium with five other Russell Group universities for the purpose of recruiting high quality US and Canadian students from top private schools in North America. Managing the International Admissions team, a team of five members of staff within the International Office that oversee the international undergraduate admissions process for the University. This involves overseeing the processing of over 8,000 undergraduate applications each academic year via UCAS, the Common Application and direct, managing over 35,000 international prospect and applicant enquiries per year, working with colleagues in the Student Recruitment and Admissions Office and academic departments to improve information and the services provided to international applicants and to increase the uptake of offers of both undergraduate and postgraduate applicants including meeting recruitment targets for undergraduate and postgraduate income-generating students, contributing to the enrolment of nearly 2000 international students annually, and meeting a conversion target rate of 20% for undergraduate students. -
International OfficerDurham University Aug 2008 - Aug 2010Durham, United KingdomRepresenting the University overseas in key performance markets (including China, India, Japan and South Korea) including attending education exhibitions, holding presentations and briefings in schools and colleges, updating agents on developments in Durham, gathering market intelligence, liaising with potential sponsors, funding bodies and research councils, meeting with Ministries, Embassies and Consulates to develop suitable relationships and visiting institutions to explore and develop partnerships. Providing guidance and advice on entry qualifications for the market, assessing education reforms in the region and updating entry qualifications accordingly, leading in conversion activities of applicants from the market to meet the University’s international targets. Advising Faculty PVC’s and Department Heads on the development of international recruitment strategies and policies for international activities and marketing. Providing statistical and trend analysis in relation to market responsibilities. Producing marketing materials and electronic media to promote the University in its target markets and managing the International Office website and social media platforms.
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International Officer, Queen'S CampusDurham University Aug 2004 - Aug 2008Stockton-On-Tees, UkResponsible for the marketing and recruitment, and support of international students located at Durham University's Queen's Campus. Duties included: Managing recruitment activity in Malaysia and Singapore, as well as the University’s relationship with international schools and foundation colleges in the UK, which included collating and assessing information on the content of Foundation courses and acting as a source of advice on the suitability for entry to Durham University degrees. Facilitating the admissions process for international students with departments and colleges located at the Queen’s Campus by providing advice on the acceptability of international qualifications, as well as managing the international Clearing process for Queen’s Campus programmes. Managing the online Visa and Immigration service including the online visa appointment booking service and assisting students with visa and immigration activities including providing advice and guidance about renewing an international student visa, applying for work schemes, and processing visa applications through the Batch Scheme. This also involved any follow up work resulting from the submission of a student’s application. Managing and organising support to international students before and during their period of study in liaison with various University colleges and departments. This included the organisation of the International Student Induction Programme for students coming to study at Queen’s Campus, Stockton, as well as assisting with the planning and delivery of the programme in Durham City.
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Marketing And Recruitment OfficerUniversity Of Teesside Sep 2002 - Aug 2004
Beth Pearson Skills
Beth Pearson Education Details
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Certificate In First Line Management -
Professional Diploma In Marketing -
Renaissance Studies -
English
Frequently Asked Questions about Beth Pearson
What company does Beth Pearson work for?
Beth Pearson works for University Of Lincoln
What is Beth Pearson's role at the current company?
Beth Pearson's current role is Head of UK Recruitment.
What is Beth Pearson's email address?
Beth Pearson's email address is bp****@****n.ac.uk
What schools did Beth Pearson attend?
Beth Pearson attended Chartered Management Institute, Cim | The Chartered Institute Of Marketing, University Of Reading, University Of Reading.
What skills is Beth Pearson known for?
Beth Pearson has skills like Higher Education, Marketing, International Education, Student Recruiting, Research, International Relations.
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