Senior Management Position. Built the US Business from the ground up for an International company. Profit & Loss Accountability for all business in the United States. Communicate effectively with Clients to meet their business objectives. Developed successful Business to Business and Business to Retail marketing strategies. Strategic development and implementation of all direct marketing e-commerce campaigns while providing creative direction for all advertising materials. Prepare all Client Contracts for legal approval. Responsible for Customer segmentation, database analysis, customer lifetime value, target audience selection, response analysis and retention programs. Handle all issues related to Accounts Payable, Accounts Receivable, Customer Service, Fulfillment and Security. Represent Corporate Office at all major US Trade Shows.

Supervised staff of 15 including Program Directors, Program Managers, Buyers and Assistants. Developed long-term planning models to better serve Corporation needs. Prepared Annual Budget for Department. Approved all Product Purchases by Program Directors and authorized all levels of spending for Buyers. Developed new programs, concepts and products. Liaison between Company and all Official Government Mints.

Supervise Product Management personnel and administrators. Developed new programs, concepts and new name acquisition activities. Provide financial projections for all programs. Analyze Marketing Groups’ profit and loss results for each program. Coordinate and schedule all marketing efforts for entire Company to ensure maximum profit for each Marketing Group. Prioritized all creative material development for entire Company. List segmentation, Database Analysis, Modeling, Criteria Development.

Responsible for implementation and developing a marketing plan for all Customer Communications Program. Coordinate all printing, computer sorts, list services and distribution activities. Started New Business Department, which acquired new business through direct marketing channels including inbound and outbound telemarketing.