Beth Potter Email & Phone Number

Calgary, Ab, Ca

Calgary, Canada Area

Calgary, Ab

public relations, press release writing, media bookings

Focus on developing our e-commerce business, working collaboratively with marketing, category management, operations, IT and e-tail vendors. Identifying, developing and implementing sustainable processes and procedures, analyizing business KPIs, understanding the online retail landscape, while leading strategic business intitatives to grow overall e-tail sales. Marketing role works with senior management to identify strategic goals, create and implement corporate vision and mission through marketing and communication initiatives executed internally and externally for the organization. Current focus on brand management within the organization and growing brand awareness across Canada.

Calgary, Canada Area

Provide media relations, writing, editing and event planning services. Primary focus is natural health and fitness industries • Responsible for planning and execution of national and local media campaigns, including the promotion of natural health products, books, consumer conferences, government lobbying initiatives and new business launches • Identify client’s needs to develop extremely results-oriented and value-added services • Collaborate directly with the marketing managers and creative partners to ensure the strategic development, implementation and project management of all public relations and advertising campaigns, including measurement of campaign results, development of special/seasonal campaigns and management of promotional materials inventory • Provide communications services, encompassing: ♦ national media relations campaign - radio, print, television, internet ♦ press release and media material writing ♦ marketing or commercial writing, including website material ♦ event management ♦ media buying ♦ social media management/writing ♦ media training ♦ content creation/article writing/research • Responsible for managing annual marketing and advertising bookings, annual campaigns and schedules, budgets, co-op advertising and measurement evaluation • Create and establish project management schedules to meet deadlines of creative campaigns • Create key messaging and provide media training of company’s spokesperson or external expert in the company

media relations