Beth Richman Email & Phone Number

United States

Fredonia, Wi, Us

Massuot Yitzhak, Il

Responsible for developing existing and prospective national accounts within the private label hygiene and wet wipe product business throughout the United States. Responsible for major national customer accounts including Target, Kroger, Rite Aid,Family Dollar, Dollar General, Dollar Tree, etc.. Successfully built Private Label programs within all categories including feminine hygiene, baby, incontinence, cleansing, cosmetic, etc.New business opportunities exceeded $25M annually Managed the sales and marketing of Private Label Feminine Hygiene Products- with annual sales in excess of $35 million dollars.Sales growth exceeded 20% year over year.· Development of effective relationships with key customer contacts through proactive communication and follow through. HQ retail Selling and broker management at national and regional leading retail chains in the USA.· Creation of customized annual sales plans that complement the respective goals and objectives of the customer and Albaad.· Provide leadership to customers through practical analysis based on category, market and industry trends.· Recommend new products and programs to enhance topline sales, improve category profitability and ultimately create a point of difference for the customer.

Knoxville, Tn, Us

• Directed the marketing and sales strategies for a 20 state territory, managing 35 brokers with aggregate sales of $22,700,000. • Executed marketing plans, determined territory quotas, forecast product demand, and promotional incentive programs. • Retained key regional accounts, led significant business development programs, while continuously exceeding customer expectations.• Coordinated national sales meetings in addition to numerous industry wide trade shows. Led, managed and developed a 40-member team of Brokers/Manufacturers’ Representatives· management and development with key customer contacts and supplier partners in effort to influence strategic decisions.· Manage Private Label Heath& Beauty· categories including· Feminine Hygiene, Family Planning and Candy with annual sales of $24 million dollars.· Conduct research and provide insights to identify trends and new business opportunities that pinpoint department and category gaps for the customer.· Develop and implement annual category business plans that clearly define solutions for product mix, pricing strategy, promotions, merchandising and product launches.· Provided guidance to the supplier community on how to go to market and best integrate their goals and objectives with those of the customer.· Managed Private Label Baby diapers and wipes categories with annual sales of $35 million dollars..· Sourced suppliers able to innovate and differentiate Private Label products that provided the customer a marketable point of difference.· Successfully managed relationships with the customer and the supplier community to enhance and drive Private Label strategies.

Responsible for all aspects of procurement and logistics for assigned Health, Beauty and General Merchandise categories.· Assisted suppliers with customer service issues, deductions, label management, pricing and served as their representative to the customer.· Provide the retail staff with the most current information on all new items, planograms, item listings and general information to execute and be successful in the field.· Executed initiatives of the private label program including sales, contests, item distribution, planogram integrity and display programs.· Provided retail sales services to approximately 75 grocery, drug and mass retail outlets in northern Indiana.