Beth Roden Email & Phone Number

United States

Leverkusen, North Rhine-Westphalia, De

Responsible for leading and driving divisional and corporate communications in the U.S. for one of the world's largest agriculture, healthcare and consumer health businesses. Supporting the organization in accelerating growth, enabling the business, fostering our reputation and cultivating a winning culture. Plus, leading the communications effort for the North America Consumer Health business. Working and leading an incredible group of comms professionals.

Leverkusen, North Rhine-Westphalia, De

Oversaw the development and implementation of Crop Science and Animal Health internal and external integrated communications strategies for issues management and strategic business initiatives that supported the growth of the business and enhanced the reputation of Bayer and the agriculture and animal industry. Leads a team of 50 communicators and guides the global communications community to educate, engage and activate stakeholders through storytelling to maintain Bayer’s freedom to bring to market technologies to meet the food, fiber and fuel needs of a growing global population. Engaged in the dialogue around the future of farming and the need to provide growers around the world with new innovations and technologies to produce food in a sustainable manner.

Leverkusen, North Rhine-Westphalia, De

Leads a team dedicated to informing, inspiring and activating stakeholders with Bayer CropScience and its brands. Core functions of the team include web and digital, external and internal communications, change management and event planning with a budget of approx. $6.2mio for the US. As a member of the North American Executive Team, responsibilities include driving an integrated approach to communications in support of the business achieving its goals and supporting development and growth of people in the organization. Current leadership activities include bee health program, crisis and issue management, integration of recent acquisition, and corporate social responsibility.

Leverkusen, North Rhine-Westphalia, De

Directed, developed and implemented an external communication strategy that reinforced corporate and product brand messages and protected and enhanced the company reputation in support of the business objectives. Led a team of two direct reports and a cross-functional project team of 12. Managed a budget of approx. $3.6mio. • Provided strategic communication to CEO and senior leaders to enhance reputation internally and externally. • Served as the company spokesperson and led the first-ever outreach to mainstream media with Global CEO resulting in a NY media tour with key journals like the NY Times and Bloomberg. Leads over all PR program for US including company brand and product brands. • Led issue management process for specific topics including bee health.• Led Bayer’s social media program including the strategy, process, and guidelines for US organization. Successes include the launch of Twitter, YouTube, and first-ever thought leadership hub. • Led strategy and execution of tradeshows and events including developing new tradeshow exhibit, process for customer interaction, and building online tool to streamline process for local/regional shows for field sales. • Directed and led Bayer’s corporate social responsibility initiatives to increase awareness with the community and employees. Program has resulted in winning the Corporate Award of the year from Passage Home, recognition by the Food Bank of Central and Eastern NC, and increased share of voice in Raleigh as a result of the focused home-base strategy. • Served as the head of the US culture change initiative leading a cross-functional group of employees and manages a budget of nearly $500,000. This team provides strategic direction and leadership to 125 employee volunteers collaborating on this strategic initiative. Results of this initiative include improvement with the employee survey results and the company receiving the Carolina Parent’s Family Friendly 50 Award three years-in-a row.

Leverkusen, North Rhine-Westphalia, De

Roles: Communications Consultant to Internal Communications Manager IICreated and delivered innovative communication solutions, strategies and technologies that inform, educate and motivate employees to support our business goals and provide tools for business efficiencies. Led a team of 3 employees with a budget of $800,000.• Created communication plans for 2500 internal employees to increase awareness and understanding of the Case for Change. Included an award winning campaign, (Bayer Communications award) featuring the Learning Map modules, interactive website, meetings, printed materials, etc.• Created and launched new publications in support of the business including the Employee Report, Business Brief, and Engaging in Change.• Provided leadership and direction on executive communications including speeches, presentations and written pieces to employees. • Managed community outreach program and leverages external support internally through employee volunteerism and awareness events. Programs have resulted in an increased employee participation, increased employee contributions and local media coverage.• Directed numerous employee events to create awareness around new products and technologies in the market. Successful events include: Rose Bowl Parade, Celebration of Cereals, CornFest, Cream of the Crop, BrandFusion• Led a cross-functional team in the creation of a new awards and recognition program. Year one usage met targets. Program also features an annual recognition banquet recognizing the cream of the crop. Also created an annual retiree event and service awards program.• Led a cross-functional communications team for Project Sustainability, an internal change management project focusing on building a high performance culture. Utilized numerous tactics to support the project, including delivering high performance team training and leadership coaching.• Served as a change agent and coach to executive team members

N, N, Us

Led the corporate communications function for a $750 million-plus global specialty chemical company with an $800,000 budget and staff of four. Led the strategy and execution of Reichhold's new global image campaign communicating company's core values, vision and goals internally and externally. Managed Reichhold's global reputation and image with all stakeholders. Provided leadership to executive team, including CEO, on communication activities. • Created and directed communication plans for 2200 internal employees and community partners pertaining to general communications as well as plant expansions, closings or idling. Result of communication plan is minimal facility disruption, enhanced brand image, maintained customer relations and created positive local and industry media coverage.• Created and implemented a Crisis Management Communication Plan and training program for plant and safety managers. Execution of plans led to a streamlined process for managing crises on a global basis resulting in a reduction of negative media coverage.• Created and directed communications for the launch of Dow Reichhold Specialty Latex LLC - venture of Reichhold and The Dow Chemical Company.• Directed public relations and internal communication for successful divestiture of Reichhold's formulated Swift(tm) adhesives businesses to Forbo Holding A.G.• Created a brand for the Chairman and CEO through an e-newsletter Chairman Connects.

Durham, North Carolina, Us

Bayer Executive Leadership Program, Executive Leadership

Bachelor'S Degree, Journalism And Communications, Minor In Business

Bachelor Of Arts (Ba), Mass Comm/Journalism