Beth Roll Email & Phone Number

• Set up, manage and optimize web tracking using Google Analytics (UA), GoogleAnalytics 4, Google Tag Manager, Google Ads, Microsoft Ads, Meta Business Manager,LinkedIn and more.• Align setup and optimizations with support from the senior strategy team.• Consolidate, process, and validate data from multiple sources (ex. Google Ads,Google Analytics, Facebook, LinkedIn, etc)• Assist in the development and refinement of departmental processes, products… Show more • Set up, manage and optimize web tracking using Google Analytics (UA), GoogleAnalytics 4, Google Tag Manager, Google Ads, Microsoft Ads, Meta Business Manager,LinkedIn and more.• Align setup and optimizations with support from the senior strategy team.• Consolidate, process, and validate data from multiple sources (ex. Google Ads,Google Analytics, Facebook, LinkedIn, etc)• Assist in the development and refinement of departmental processes, products andinter-departmental best practices• Assist in refinement and development, and adoption of Conversion RateOptimization offering across client portfolio• Assist team of digital marketers with developing insights and clientreporting solutions using Google Sheets and Google Data Studio.• Troubleshoot and validate any marketing data/reporting integrity inquiries from ourDM & Account teams• Analyze the collected data and create reports considering performance trends anddata anomalies, while identifying opportunities for optimization• Participate in strategic and creative brainstorming for our clients• Monitor the changing landscape of digital marketing and the different channels weuse.• Help develop and drive productization of Data & Analytics offerings across the agency(audits, insights, CRO, GA4 Upgrades, etc) Show less

Toronto, Ontario, Canada

• Analyzing and report on all customer journey information including app usage and site visitation• Creating innovative & personalized segmentation strategies that work with designed creative• Analyzing data regularly and create strategy recommendations to improve channel performance• Training and supporting Brand Managers in testing and marketing tasks• Assisting in the design, development, QA, and functional campaign and test launch within the relevant marketing platforms•… Show more • Analyzing and report on all customer journey information including app usage and site visitation• Creating innovative & personalized segmentation strategies that work with designed creative• Analyzing data regularly and create strategy recommendations to improve channel performance• Training and supporting Brand Managers in testing and marketing tasks• Assisting in the design, development, QA, and functional campaign and test launch within the relevant marketing platforms• Strategizing to identify gaps in retention to develop campaigns & strategies to build increased repeat purchase and customer LTV• Analyzing data from customer service to improve marketing and product quality• Perform coding tasks in Visual Website Optimizer, Blueshift, and our internal CMS tool for split testing purposes, generating variations for testing• Performing market research on what competitors are doing as far as web or email marketing, developing micro marketing strategies with the Brand Managers based on findings. Deploy tests based on findings Show less

Toronto, Ontario, Canada

Manage day to day contact, website optimization, campaign setup and troubleshooting to support media buyers, affiliates and agency clients. Responsible for ensuring that our advertising partners' campaigns across multiple traffic sources are set up with the best practices in tracking, optimization and reporting (Google, Facebook, TikTok, Taboola, Pinterest). • Setting up clients, offers, and marketing campaigns in our various systems and platforms• Communicating technical and… Show more Manage day to day contact, website optimization, campaign setup and troubleshooting to support media buyers, affiliates and agency clients. Responsible for ensuring that our advertising partners' campaigns across multiple traffic sources are set up with the best practices in tracking, optimization and reporting (Google, Facebook, TikTok, Taboola, Pinterest). • Setting up clients, offers, and marketing campaigns in our various systems and platforms• Communicating technical and performance requirements to our various clients• Working and coordinating with a global ad operations and sales team• Acting as a primary point of contact with ad operations issues, including troubleshooting and set-up• Reporting on marketing data, and analyzing whether or not performance KPIs are being met Show less

Etobicoke, On

Experienced and driven Operations Specialist for an ecommerce company. My direct efforts help expand the company into different markets, reduce spend, and implement new and more efficient processes that enhance the overall operations. Helped build, launch and grow ecommerce platform. • Ecommerce Inventory Management: manage the inventory on 4 ecommerce platforms, complete daily/weekly/monthly inventory reports, forecast quarterly sales, identify trends, analyze daily sales to predict… Show more Experienced and driven Operations Specialist for an ecommerce company. My direct efforts help expand the company into different markets, reduce spend, and implement new and more efficient processes that enhance the overall operations. Helped build, launch and grow ecommerce platform. • Ecommerce Inventory Management: manage the inventory on 4 ecommerce platforms, complete daily/weekly/monthly inventory reports, forecast quarterly sales, identify trends, analyze daily sales to predict future stock levels, determine which SKUs are needed at the right warehouse, coordinate SKU transfers between US and CA fulfillment centers, manage inventory, track incoming product• Logistics: import/export goods from Peru to Canada & US, transporting goods to warehouse and customer, coordination of facilities and supplies, work with carrier partners for small-parcel transportations, ocean freight, and air freight, understand customs rules and regulations, HS classifications, international shipping limitations• Warehouse Communication: create and maintain relationships with fulfillment centers, attend touch-base meetings to improve service level, communicate expectations, review processes, identify strengths and weaknesses, analyze quarterly costs to identify cost reduction opportunities, reduce shipping timelines, improve pick accuracy, communicate promotions• Purchasing: engage in cost-benefit analysis, purchase ecommerce packaging based on cost and customer expectations, seek to obtain best price for materials and production methods so that output is at peak efficiency, issue purchase orders• Vendor Management: source vendors, obtain quotes, manage relationships• Accounting: assist with accounts payable and month end tasks Show less

Etobicoke, On

Results-driven, customer centric Engagement Coordinator. Played a key role in building long lasting relationships with customers, brands, and social media influencers. Coordinated marketing campaigns to gain brand awareness and increase following count.• Responsible for engaging on-brand content on all social media platforms• Monitor all social media platforms, engage with customers and influencers• Work collaboratively with influencers and brands; built and maintained… Show more Results-driven, customer centric Engagement Coordinator. Played a key role in building long lasting relationships with customers, brands, and social media influencers. Coordinated marketing campaigns to gain brand awareness and increase following count.• Responsible for engaging on-brand content on all social media platforms• Monitor all social media platforms, engage with customers and influencers• Work collaboratively with influencers and brands; built and maintained relationships• Sent out product samples in exchange for product post Show less

Hard working and dedicated Administrative Assistant. Flexible in my role and adapted to work as it was assigned. Skilled in prioritizing and completing tasks independently. • Performed secretarial and administrative duties• Scheduled and coordinated meetings and appointments • Responsible for drafting emails to clients and potential sales leads• Organized office data, kept records of customer interactions and transactions, maintained files while keeping personal data and… Show more Hard working and dedicated Administrative Assistant. Flexible in my role and adapted to work as it was assigned. Skilled in prioritizing and completing tasks independently. • Performed secretarial and administrative duties• Scheduled and coordinated meetings and appointments • Responsible for drafting emails to clients and potential sales leads• Organized office data, kept records of customer interactions and transactions, maintained files while keeping personal data and information confidential Show less