Beth Sacks Email & Phone Number

Columbus, Oh, Us

• Developed and executed high visibility, high impact organic and paid social strategic plans and campaigns to drive awareness of Honda’s U.S. corporate communications initiatives across its corporate Facebook, Instagram, X, and LinkedIn channels. • Wrote, developed, and edited organic and paid social multi-channel content calendars focused on Honda manufacturing, research and development, technology, sustainability, corporate social responsibility, workforce development, inclusion and diversity, public policy, and associate-driven initiatives.• Developed and executed impactful social media strategies and content for live events, such as Honda and Acura vehicle mass production launches, including the new Honda CR-V Fuel Cell electric vehicle; Honda exhibit at Consumer Electronics Show (CES); Honda Battle of the Bands; Honda EV Hub; and Honda and National Association of Manufacturers “Creators Wanted” tour stops. • Advised internal and external key stakeholders on social content strategy, copy and assets; managed internal and external approvals; and lead cross-channel brand engagement strategies.• Conducted social media reporting consisting of tracking and analyzing metrics and trends to improve channel performance and growth.• Managed, executed, and analyzed paid social media campaigns and results across platforms, including developing audience targeting and applying learnings in real time to strengthen performance.• Conducted social media listening for key activities and announcements, events, industry trends, crises, and hot button topics, such as new Honda business ventures and partnerships, technology, and policy initiatives.• Counseled local Honda plant social communicators by guiding social strategy and content development.• Created social friendly short-form video content including conceptualizing, storyboarding, scripting, and directing to ensure a concise and captivating result that grabs and keeps the target audience's attention.

• Managed and developed social copy for Facebook, X and Instagram accounts focused on association news and events, local real estate market and industry trends. • Conducted social media reporting consisting of tracking and analyzing metrics and trends to improve channel performance and growth.• Planned and executed interactive communication and marketing efforts to increase online visibility and overall communication for a professional trade association of 7,800 real estate practitioners. • Wrote press releases, news and feature articles, e-newsletters and blast emails to the association membership.• Utilized new and innovative methods of communication, including digital and video engagement to connect with diverse audiences. • Shot and edited video and photos at association events.• Edited and wrote web content using a content management system.• Successfully managed the Columbus REALTORS® Young Professionals Network serving as a liaison between association leadership and new real estate professionals. o Planned and executed large scale events for more than 250 real estate professionals ranging from education and professional development to elaborate social networking events. o Grew network membership through development and utilization of innovative marketing strategies.• Guest Speaker, National Association of REALTORS® Young Professionals Network Leadership Conference Aug. 2017

• Managed and created original web and blog copy for client law firms. • Editorial process incorporated SEO strategy, keyword analysis and link building. • Interviewed and photographed clients in the creation of professional biographies for their websites. • Established client’s social media presence. • Developed and maintained client relationships. • Researched state legal codes in the creation of informational copy on specific offenses.

Albany, New York Area

• Wrote press releases, quotes, talking points, op-ed pieces, letters to constituents. • Developed and maintained successful relationships with members of the media. • Pitched original article and event ideas to local, regional and national media outlets. • Scripted and anchored the Senator’s weekly TV show. Managed and integrated social media while interacting with constituents. • Wrote original website content and blog posts on current events and policy issues, organized and planned events, met with lobbying firms and discussed legislation and state policy issues, campaigned door-to-door.

Bachelor Of Arts (B.A.), Journalism

Education record

Education record