Beth Scherer Email & Phone Number

Boston, Ma, Us

Brockton, Ma, Us

• Managed a $75M hotel portfolio, ensured the hotels achieved profitable guest scores within or above the brand’s benchmarks, coordinated with various franchise partners to ensure brand standards are up to date, and provided reports for ownership. • Grew the portfolio from four hotels to 10 in 14 months, which included building relationships with community organizations, coordinating with banks to secure financing, negotiating with vendors to secure optimal pricing, and collaborating with franchise companies to gain approvals for deals.  • Oversaw General Managers, the Regional Director of Sales and Marketing, Bench Managers, Purchasing Managers, HR Managers, and the Regional Engineer, and established annual budgets. • Managed 10 projects from the ground up with Choice, Marriott, IHG, and Hilton, which included negotiating contracts with energy vendors and generating utility savings of over $50K YoY.  • Acquired the Wayfarer Inn & Conference Center in Bedford, NH, oversaw a $10M renovation, and led initiatives to rebrand the property as the area’s largest convention center hotel.  • Negotiated several collective bargaining agreements with Local 26 to establish a favorable agreement and secure a competitive edge over Boston Area hotels, which saved over $1M in wages and benefits.  • Opened the Home2 Suites by Hilton Walpole/Foxboro $500K under budget, which secured a market share of 120% within the Greater Boston area which included hiring a team of 35 employees and coordinating with the construction team.  • Acquired the SpringHill Suites by Marriott in Kissimmee in 2016 which was underperforming market projections by 40% and increased performance to 100% with a fair share of the market.  • Reopened a 118-room hotel in Kissimmee Florida that had ceased operations for over five years and managed a complete hotel renovation, which resulted in the hotel becoming a market leader.

Brockton, Ma, Us

• Developed policies and procedures for hotel operations and implemented training programs throughout the hotels. • Coordinated with teams across all hotels, conducted performance reviews, developed performance improvement plans, and provided coaching and mentorship to team members.  • Coordinated with ownership to establish the management company, implemented a payroll and accounting system, set up HR processes, and developed company best practices

Brockton, Ma, Us

• Increased guest satisfaction scores by 15 points and achieved a first overall hotel ranking in the Greater Boston Market over four consecutive months.  • Achieved recognition from senior leadership for generating $500K in revenue, which was the highest producing month in the hotel's history. • Transitioned the hotel from a limited service to a full-service hotel and increased the number of weddings hosted at the hotel from 10 per year to 30 per year, which generated $275K in new revenue. • Coordinated with the Metro South Chamber of Commerce to establish a partnership as the primary hotel for all Chamber Events, which increased annual revenue by $300K.  • Led a branding initiative to change the hotel name from Holiday Inn Boston Brockton to Holiday Inn Metro South to attract a larger number of out of town guests, which increased bookings by 15%.

Bachelor'S, Hotel Management

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