Beth Schmidt Email & Phone Number

Chicago, Il, Us

Boston, Massachusetts, United States

Chicago, Illinois, United States

Northbrook, Illinois, United States

Northbrook, Illinois, United States

Northbrook, Illinois

Chicago, Il

Marketing Communications Director for the following:-HRMAC (Human Resources Management Association of Chicago)-Applied Client Network (international user group for Applied Systems software)-Fuel (international user group for Palo Alto Networks cyber security software)-IOUG (Independent Oracle User Group)-AmSECT (American Society for Extracorporeal Technology)

Chicago, Il

Day to day lead client/team lead for the following accounts: global hospitality client, leading for-profit education client, globally ranked top-tier higher education client. Manage variety of projects including large scale tech implementations (Adobe and Sitecore platforms), global website redesigns, brand and voice development and online advertising campaigns. Oversee all stages of the lifecycle of projects from requirements gathering, to user testing, to performance optimization. Engage large, global/remote cross-functional specialty teams as well as develop intra-agency relationships. Work directly with Adobe partners, attending Adobe Summit as well as other software representatives. Expertise in developing brand voice and customizing voice for specific platforms, while ensuring cohesive brand messaging across every brand/consumer touch point. Ability to utilize previous diverse experience at large traditional advertising, PR and tech shops, to see big picture and ensure all marketing efforts are working together. Manage budgets of $5MM, utilizing satisfaction with deliverables to help fuel profitability and growth. OMMA Agency of the year, Best Creative 2014Gartner Magic Quadrant for Global Digital Marketing Agency 2014Adobe Digital Marketing Partner of the year, 2014

Day to day account management lead on consumer health device client, Omron. Day to day lead for eight-person account team. Prepare strategy, approach and logistical launch of connected products at CES, and prepare client for participation in Digital Health Summit/Quantified Self Panel. Assist with the launch of Omron’s online store and connected community. Developed understanding and working experience of quantified self and fitness wearables market. Develop strategy and prepare digital estimates/scope for pharmaceutical health clients such as Astellas, Abbvie, Abbott, and Pfizer, supporting/supplementing traditional media and communication team efforts. Understand regulatory limitations and processes. Oversee the development and launch of client websites, for clients such as Medtronic. Supplement each build with a paid media component. Act as internal team supervisor for Healthy Weight Commitment Foundation and community manager for Together Counts campaign. Create and curate content surrounding the commitment of the foundation: to fight childhood obesity. Develop content promoting healthy lifestyle choices through nutrition and physical fitness.The Holmes Report Global Agency of the year, 2013The Holmes Report Digital Agency of the Year, 2012

In this role, I help manage the day to day client relationships for our digital health care projects. My role requires me to be up to date with the FDA regulatory guidelines for pharmaceutical companies. I manage and approve the financials each month, the status updates for our clients, reporting (monthly, weekly or daily if needed), online media monitoring, community management and social media, managing online audits as well as website builds and maintenance requests. I also work with our various research, project management, creative, traditional and tech teams to ensure that whatever tactic or strategy we are implementing is well rounded and appropriate for our clients needs. I also manage the interns on our team. Lastly, I am part of the GWEN (Global Women's Executive Network) initiative at Edelman.

In this role I was an account executive for the Sears account. My role started as a digital role, where I managed the day to day client/account relationship for all digital projects across the account. Primarily these projects were paid media (including mobile), social media and some website development projects. In addition, I reviewed and improved a neglected P&L for the digital department to make it current, and helped with the remaining monthly P&L reporting. I also approved PO’s and created and collected SOW’s. I helped set up a process for integrating the digital trafficking of online video with the traditional video traffic. Not only did this process include managing multiple vendors, I also continually optimized the process to gain efficiencies and to also further the client’s business needs by including the multi-cultural team in meetings and the process. I also worked with our project management team to help integrate digital practices, processes and educational training with the traditional teams. Lastly, my role also included day to day client management for our traditional commercial broadcast spots as well. This included campaign research, strategy and presentations, documentation of client requests, production, approvals (including legal) and trafficking.

My role as a Sr. Account Executive at Whittman-Hart allowed me the privilege of working with such well-known brands as Harley-Davidson, The American Egg Board as well as the NY State Board of Tourism. Most of my work here was website development, including: developing strategy, client presentations and documentation, timeline management, creative development, tech development, QA, reviews and approvals, launches and maintenance. I also participated in monthly financial reviews, weekly resource reviews and SOW creation. I was part of a larger account team for Harley-Davidson, but I helped manage the day-to-day client relations for various departments, including the Harley-Davidson Community group. I helped launch the first African-American Community section (Iron Elite), refreshed the Harlista section as well as building the Women Rider’s Roadmap section. I was also the lead for The American Egg Board and worked with the account team for the NY State Board of Tourism.

At Maddock Douglas I worked on a variety of digital initiatives, including: paid media, website and micro site builds, blog creation/maintenance, online videos and Facebook page management. I wrote, produced and acted as the day to day client contact for the Allstate account-launching such projects as a series of interactive video podcasts for car maintenance. I also was part of the account team for Sterling Partners, producing another series of online videos. I was also part of the Hanes account team, where we helped launch two websites, and managed a UGC online contest. I also participated in monthly financial reviews/reporting, as well as resourcing meetings.

Promoted from Relocation Coordinator to International Move Manager/Account Manager

B.A., Political Science, Women'S Studies

Education record