Beth Schmidt

Beth Schmidt Email and Phone Number

Sr. Director Omnichannel Activation @ Lundbeck
Chicago, IL, US
Beth Schmidt's Location
Greater Chicago Area, United States
Beth Schmidt's Contact Details

Beth Schmidt personal email

About Beth Schmidt

Beth Schmidt is a Sr. Director Omnichannel Activation at Lundbeck. She possess expertise in social media, integrated marketing, digital strategy, digital marketing, social media marketing and 17 more skills. Colleagues describe her as "I’ve had the privilege of working closely with Beth for several years, and I can confidently say she’s an exceptionally talented digital marketer and omni-channel expert. Her depth of knowledge in these areas, combined with her strategic thinking, consistently drove impactful results in a rapidly changing environment. Beth is not only a collaborative leader but also a true team player. She’s always willing to lend a hand, share her expertise, and provide thoughtful guidance. Her unique ability to balance technical skills with strong interpersonal relationships made her the go-to person on our team. On top of her professional strengths, Beth is simply a joy to work with. Her upbeat attitude, adaptability, and dedication to excellence created a culture where creativity and innovation flourished. Any team or organization would be incredibly fortunate to have her on board." and "Beth Schmidt does an amazing job of collaborating with others and communicating effectively. She is both highly technical and a people person. Beth is a thoughtful and imaginative person who creates great ideas and implements them with meticulous direction. She is a team player who focuses on the big picture and gaining the best results. I highly recommend her in the areas of digital marketing and advertising, content development, and social media strategy and campaign management."

Beth Schmidt's Current Company Details
Lundbeck

Lundbeck

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Sr. Director Omnichannel Activation
Chicago, IL, US
Website:
alkermes.com
Employees:
2241
Beth Schmidt Work Experience Details
  • Lundbeck
    Sr. Director Omnichannel Activation
    Lundbeck
    Chicago, Il, Us
  • Alkermes
    Sr. Director Omnichannel
    Alkermes Oct 2022 - Present
    Boston, Massachusetts, United States
  • Slalom
    Director
    Slalom Jul 2022 - Oct 2022
    Chicago, Illinois, United States
  • Astellas Pharma
    Director Omni-Channel Brand Lead
    Astellas Pharma Nov 2021 - Jul 2022
    Northbrook, Illinois, United States
  • Astellas Pharma
    Director, Digital Marketing Excellence
    Astellas Pharma Oct 2020 - Nov 2021
    Northbrook, Illinois, United States
  • Astellas Pharma
    Associate Digital Excellence Director
    Astellas Pharma Oct 2018 - Sep 2020
    Northbrook, Illinois
  • Smithbucklin
    Sr. Marketing Manager
    Smithbucklin Jun 2017 - Oct 2018
    Chicago, Il
    Marketing Communications Director for the following:-HRMAC (Human Resources Management Association of Chicago)-Applied Client Network (international user group for Applied Systems software)-Fuel (international user group for Palo Alto Networks cyber security software)-IOUG (Independent Oracle User Group)-AmSECT (American Society for Extracorporeal Technology)
  • The Field Museum
    Field Associates President
    The Field Museum Jan 2016 - Dec 2017
  • Weber Shandwick
    Digital Director
    Weber Shandwick Nov 2014 - Mar 2017
  • Sapientnitro
    Account Supervisor
    Sapientnitro Oct 2013 - Nov 2014
    Chicago, Il
    Day to day lead client/team lead for the following accounts: global hospitality client, leading for-profit education client, globally ranked top-tier higher education client. Manage variety of projects including large scale tech implementations (Adobe and Sitecore platforms), global website redesigns, brand and voice development and online advertising campaigns. Oversee all stages of the lifecycle of projects from requirements gathering, to user testing, to performance optimization. Engage large, global/remote cross-functional specialty teams as well as develop intra-agency relationships. Work directly with Adobe partners, attending Adobe Summit as well as other software representatives. Expertise in developing brand voice and customizing voice for specific platforms, while ensuring cohesive brand messaging across every brand/consumer touch point. Ability to utilize previous diverse experience at large traditional advertising, PR and tech shops, to see big picture and ensure all marketing efforts are working together. Manage budgets of $5MM, utilizing satisfaction with deliverables to help fuel profitability and growth. OMMA Agency of the year, Best Creative 2014Gartner Magic Quadrant for Global Digital Marketing Agency 2014Adobe Digital Marketing Partner of the year, 2014
  • Edelman
    Account Supervisor
    Edelman May 2011 - Oct 2013
    Day to day account management lead on consumer health device client, Omron. Day to day lead for eight-person account team. Prepare strategy, approach and logistical launch of connected products at CES, and prepare client for participation in Digital Health Summit/Quantified Self Panel. Assist with the launch of Omron’s online store and connected community. Developed understanding and working experience of quantified self and fitness wearables market. Develop strategy and prepare digital estimates/scope for pharmaceutical health clients such as Astellas, Abbvie, Abbott, and Pfizer, supporting/supplementing traditional media and communication team efforts. Understand regulatory limitations and processes. Oversee the development and launch of client websites, for clients such as Medtronic. Supplement each build with a paid media component. Act as internal team supervisor for Healthy Weight Commitment Foundation and community manager for Together Counts campaign. Create and curate content surrounding the commitment of the foundation: to fight childhood obesity. Develop content promoting healthy lifestyle choices through nutrition and physical fitness.The Holmes Report Global Agency of the year, 2013The Holmes Report Digital Agency of the Year, 2012
  • Edelman
    Sr. Account Executive
    Edelman May 2011 - Aug 2012
    In this role, I help manage the day to day client relationships for our digital health care projects. My role requires me to be up to date with the FDA regulatory guidelines for pharmaceutical companies. I manage and approve the financials each month, the status updates for our clients, reporting (monthly, weekly or daily if needed), online media monitoring, community management and social media, managing online audits as well as website builds and maintenance requests. I also work with our various research, project management, creative, traditional and tech teams to ensure that whatever tactic or strategy we are implementing is well rounded and appropriate for our clients needs. I also manage the interns on our team. Lastly, I am part of the GWEN (Global Women's Executive Network) initiative at Edelman.
  • Y&R Brands
    Account Executive
    Y&R Brands Aug 2010 - May 2011
    In this role I was an account executive for the Sears account. My role started as a digital role, where I managed the day to day client/account relationship for all digital projects across the account. Primarily these projects were paid media (including mobile), social media and some website development projects. In addition, I reviewed and improved a neglected P&L for the digital department to make it current, and helped with the remaining monthly P&L reporting. I also approved PO’s and created and collected SOW’s. I helped set up a process for integrating the digital trafficking of online video with the traditional video traffic. Not only did this process include managing multiple vendors, I also continually optimized the process to gain efficiencies and to also further the client’s business needs by including the multi-cultural team in meetings and the process. I also worked with our project management team to help integrate digital practices, processes and educational training with the traditional teams. Lastly, my role also included day to day client management for our traditional commercial broadcast spots as well. This included campaign research, strategy and presentations, documentation of client requests, production, approvals (including legal) and trafficking.
  • Whittmanhart Interactive
    Sr. Account Executive
    Whittmanhart Interactive Nov 2009 - Aug 2010
    My role as a Sr. Account Executive at Whittman-Hart allowed me the privilege of working with such well-known brands as Harley-Davidson, The American Egg Board as well as the NY State Board of Tourism. Most of my work here was website development, including: developing strategy, client presentations and documentation, timeline management, creative development, tech development, QA, reviews and approvals, launches and maintenance. I also participated in monthly financial reviews, weekly resource reviews and SOW creation. I was part of a larger account team for Harley-Davidson, but I helped manage the day-to-day client relations for various departments, including the Harley-Davidson Community group. I helped launch the first African-American Community section (Iron Elite), refreshed the Harlista section as well as building the Women Rider’s Roadmap section. I was also the lead for The American Egg Board and worked with the account team for the NY State Board of Tourism.
  • Maddock Douglas
    Digital Producer
    Maddock Douglas Jul 2008 - Oct 2009
    At Maddock Douglas I worked on a variety of digital initiatives, including: paid media, website and micro site builds, blog creation/maintenance, online videos and Facebook page management. I wrote, produced and acted as the day to day client contact for the Allstate account-launching such projects as a series of interactive video podcasts for car maintenance. I also was part of the account team for Sterling Partners, producing another series of online videos. I was also part of the Hanes account team, where we helped launch two websites, and managed a UGC online contest. I also participated in monthly financial reviews/reporting, as well as resourcing meetings.
  • Personnel Decisions International
    Project Manager
    Personnel Decisions International Aug 2007 - Jun 2008
  • Hms Media
    Production Coordinator
    Hms Media Jan 2007 - May 2007
  • Themigroup
    Account Manager
    Themigroup Mar 2005 - Jan 2007
    Promoted from Relocation Coordinator to International Move Manager/Account Manager
  • Illinois Department Of Pulic Aid
    Hipaa Law Clerk
    Illinois Department Of Pulic Aid 2004 - 2005

Beth Schmidt Skills

Social Media Integrated Marketing Digital Strategy Digital Marketing Social Media Marketing Creative Direction Website Development Strategy Writing Live Events User Experience Digital Media Website Management Online Advertising Video Production Google Analytics Blogging New Media Webmaster Services Leadership Marketing Strategy Cross Functional Team Leadership

Beth Schmidt Education Details

Frequently Asked Questions about Beth Schmidt

What company does Beth Schmidt work for?

Beth Schmidt works for Lundbeck

What is Beth Schmidt's role at the current company?

Beth Schmidt's current role is Sr. Director Omnichannel Activation.

What is Beth Schmidt's email address?

Beth Schmidt's email address is be****@****llas.us

What schools did Beth Schmidt attend?

Beth Schmidt attended Illinois Wesleyan University, Maine South High School.

What skills is Beth Schmidt known for?

Beth Schmidt has skills like Social Media, Integrated Marketing, Digital Strategy, Digital Marketing, Social Media Marketing, Creative Direction, Website Development, Strategy, Writing, Live Events, User Experience, Digital Media.

Who are Beth Schmidt's colleagues?

Beth Schmidt's colleagues are Christina B., Matthew Holcomb, Mba, Timothy Orszula, Austin Kromer, Debra Mitchell, Tyler Jones, Mike Albrecht.

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