Beth Sharff Email and Phone Number

• Manage digital advertising campaigns including media planning, campaign build and execution, ongoing optimization and reporting• Utilize multiple advertising platforms including, but not limited to, Google Ads, Facebook Ads Manager and Microsoft Advertising (Bing)• Create and present media recommendations to prospective and existing clients• Implement keyword, bidding and conversion tracking strategies to achieve campaign goals and targets• Troubleshoot campaign, creative, and technical issues affecting tracking, implementation, and/or performance• Present campaign results to clients and incorporate feedback and recommendations into future campaigns

• Manage digital advertising campaigns including media planning, campaign build and execution, ongoing optimization, and reporting• Utilize multiple advertising platforms including, but not limited to, Google AdWords, Facebook Business Manager and Bing/Yahoo Advertising• Create and present media recommendations to prospective and existing clients• Address client questions, communicate campaign progress, proactively identify potential issues and develop client-centric solutions• Implement keyword and bidding strategies to achieve campaign goals and targets• Perform ongoing campaign analysis to ensure all campaigns deliver in full and are optimized to reach client objectives• Troubleshoot campaign, creative, and technical issues affecting tracking, implementation, and/or performance• Present campaign results to clients and incorporate feedback and recommendations into future campaigns

 Manage all digital campaigns from submission through completion, including trafficking, A/B testing, optimizing and reporting Design digital ads and marketing emails for clients  Assist with creation of sales collateral and proposals Publish sponsored social media content and ads Maintain up-to-date knowledge on best practices for all digital products offered by WHO-TV, including SEO, SEM, mobile advertising, behavioral/demographic targeting, content marketing and email marketing Prioritize work to ensure all projects are completed within provided deadlines

 Managed day to day operations for classified legal and death notice advertising for multiple newspapers Supervised 10-15 Inbound Advertising Representatives and provided performance evaluations  Developed relationships with clients to ensure future business Handled customer complaints and escalated situations to ensure a positive resolution for the customer Conducted interviews and assisted with hiring decisions