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CREATIVE PORTFOLIO: BethSmithWordsmith.comWith 10 years of experience in marketing and advertising, I've strategically diversified my career to gain experience and expertise across a multitude of brands, industries, mediums, and agency environments. I've built my skillset across creative direction, copywriting, strategy, art direction, production, project management, and leadership. I'm a visionary artist, strategic thinker, and natural leader with a passion for evolving the creative, the culture, and the operations at the companies I work for.I have experience leading teams for large 360-degree campaigns, creative projects, and cultural initiatives—directing team members through the strategy, work, and creative process.
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Creative DirectorIilifeNew Baltimore, Mi, Us
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Voice Over ArtistAudible Aug 2023 - PresentI do voice acting for Audible audiobooks! -
Senior Creative StrategistImagination Jun 2024 - Sep 2024 -
Freelance Creative Director/StrategistThe Lifestyle Studio Sep 2020 - Jun 2024WORKI help create social strategies and creative for a range of lifestyle brands.MEDIUMSsocial, video, strategy, messaging, website, emailCLIENTSThe Lifestyle Studio, REBL Scents, MaxFlight Detroit, MCG Utilities, Belle Tire, Holey Toledough, Briteco, The Groom Club, VSI, Revitalize Fitness, SPAX -
Associate Creative DirectorRocket Central May 2022 - Aug 2023Detroit, Michigan, United StatesWORKI fed the funnel of creative branding, direct teams, and support the resurgence of Detroit at one of America’s leading mortgage companies. I concepted large 360-degree campaigns and led creative to bring ideas to market. From scripting, to casting, filming, editing, and launching—I helped make creative decisions through the entire production process and guide support teams and assets to ensure clarity, consistency, and creativity across every element. I got to work closely with many different minds, including in-house designers, writers, producers, animators, strategists, product marketers and business leaders. I also collaborated and built partnerships with external vendor talent like actors, directors, sound engineers, music houses, visual effects studios, colorists, and more! Additionally, I led a culture team called Critique & Things which hosted round table talks on industry creative to analyze different aspects of advertising and the industry in order to inspire the work we did everyday. MEDIUMSTV, radio, digital, social, out of home, direct mail, emailCLIENTSRocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto, Rocket Solar -
Associate Creative DirectorHudson Rouge Sep 2018 - May 2022Detroit, Michigan, United StatesWORKI helped promote Lincoln in the automotive market at this integrated luxury marketing boutique agency. With detailed knowledge of our suite of SUVs and ownership experiences, I crafted copy and concepts that elevated the way Lincoln expressed their offering across web, digital, social, broadcast, dealerships, and partnerships. Occasionally, I get to collaborate with celebrities like Matthew McConaughey and Serena Williams!MEDIUMSWeb, print, OLA, TV, video, social, event, campaigns, display, branding, microsite, broadcastCLIENTSLincoln Motor Company, Ford Motor Company, Greenlights, Dream Hotels, Mr. C Hotels, SBE Hotels, The Seaport -
Senior CopywriterMoncur Aug 2015 - Sep 2018Southfield, Michigan, United StatesWORKI developed creative strategies for a broad portfolio of business-to-business clients at this boutique branding and digital agency. I conducted deep industry research, formed personal relationships with my clients, covered live social events and orchestrated the million little details that go into building websites front and back. Additionally, I established a cultural program and lead a team in pioneering a variety of social, organizational and philanthropic initiatives.MEDIUMS B2B, Wordpress, Frontify, MailChimp, messaging, websites, blogs, branding, personal branding, social media, digital marketing, print collateral, new business, naming, direct mail, OOH, medium, client presentation, event planning, social media event coverage, proofreading, business strategy CLIENTS Abtek, Align to Thrive, AllCare, Applebaum, Axiom Advisory Group, BEET, Bitcentral, Brad Meltzer, Bubba Kassal, Budco Financial, Carnegie Learning, Children At Heart Ministries, City of Southfield, Dart Properties, David Moncur, DFM Solutions, Distinguished, Hexcel, Ilmor Engineering, Interior Environments, ISPI, Kelly Services, KellyOCG, Lear, Marlee’s, MasTec, Moncur, Museum of Flight, Principal Associates, RoebuckDERM, SameAddresss, Serving Seniors, The Residences, US Standard Products, Verifi1, Woodbridge Group, Yazaki -
Junior CopywriterCampbell Ewald Jan 2014 - Aug 2015Detroit, Michigan, United StatesWORKI cut my teeth on a colorful bouquet of brands, markets and mediums within a competitive atmosphere of creative thinkers at one of Detroit’s largest and oldest ad agencies. I ended up landing a multi-million-dollar 360 campaign and got a chance to throw my hat into a few fast-paced new business pitches. MEDIUMS B2C, 360 campaigns, billboards, OOH, radio, TV, print, digital, direct mail, social mediaCLIENTS Beneful, Braun, Bravecto, Cadillac, Carolinas HealthCare System, Consumers Energy, CVS, Detroit Lions, Detroit Reboot, Downtown Detroit Partnership, DOW, Fatherhood, Federal Student Aid, Lear, Magnum, MotorCity Casino Hotel, OnStar, Quicken Loans, University of Michigan HealthCare System, USAA
Beth Smith Skills
Beth Smith Education Details
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Michigan State UniversityMajor: Creative Advertising Minor: Theatre
Frequently Asked Questions about Beth Smith
What company does Beth Smith work for?
Beth Smith works for Iilife
What is Beth Smith's role at the current company?
Beth Smith's current role is Creative Director.
What is Beth Smith's email address?
Beth Smith's email address is be****@****uge.com
What is Beth Smith's direct phone number?
Beth Smith's direct phone number is +124845*****
What schools did Beth Smith attend?
Beth Smith attended Michigan State University.
What are some of Beth Smith's interests?
Beth Smith has interest in I Am An Artist, A Storyteller, Passion And Potential, A Leader, A Strategist, A Poet, An Explorer, A Matriarch, A Sushi Lover, A Pet Owner.
What skills is Beth Smith known for?
Beth Smith has skills like Advertising, Adobe Creative Suite, Creative Writing, Copywriting, Social Media, Customer Service, Editing, Marketing, Photography, Graphic Design, Microsoft Office, Art Direction.
Who are Beth Smith's colleagues?
Beth Smith's colleagues are Natalia Fernandez, Natali Halawani, Sue-Ellen Brown-Jean, Liz Davis, M.ed., Ch, Rev., Michael Kaminsky, Huijie Miao, Jasmin Alsultan.
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Beth Smith
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