Expertise in developing and leading brand growth strategies, defining and crystalizing brand equity, brand building, product innovation, 360 degree campaign planning and execution. Extensive knowledge of the Natural Beauty Segment.

dpHUE is a dynamic, rapidly growing prestige hair color and care brand. dpHUE was created to meet hair coloring and hair care needs in a new way, with products designed to keep hair color fresh between salon visits. dpHUE is sold at dpHUE.com, all Ulta Beauty locations, Ulta.com, Sephora.com, Dermstore.com and Nordstrom.com.

Head of Global Product & Promotional Marketing and Consumer Engagement inclusive of Digital, Social, CRM and PR Initiatives reporting directly to the GM/President of Origins. Led the annual development and implementation of the Brand and Innovation strategies, each with a 3 year LRP, to drive brand growth, strengthen equity amd meet both Corproate and Brand financial goals and objectives.Drove Origins Hero Franchise and Category strategy to focus limited support resources on top profitability drivers and ensure focus on key retention and recruitment franchises globally.Developed the Origins 'Brand Book' and Style Guides that included: the founding principles of the brand, the brand purpose and promise to the consumer and the core equity and foundational pillars that define the brand and what it stands for. This was a key change in our global go to market strategy which ensured all members of the Brand globally had the tools to ensure everything done is on brand and always equity building.

Chosen by the President of Clinique to be part of the 5 person team to open the Regional office in Paris. Responsible for developing and executing regional brand marketing strategies to grow sales, profitability and market share (#2) in the EMEA Region.Served as strategic liaison between the 20+ Affiliates, the Regional team and the Global team to develop locally relevant trade marketing programs that supported and reaffirmed brand equity. Accountable for regional operational marketing activities including media planning, trade marketing, launch mix, promotional activities, A&P allocation, price positioning and defining the brand marketing calendar.

Head of Skincare Marketing for Clinique on a Global basis, 50% of total Clinique business. Developed and executed the strategic vision for the Treatment Category including reinforcing Clinique’s brand equity and skin care positioning in order to become the #1 global dermatological skin care brand in major markets around the world.Developed global marketing calendars to meet consumer needs of all regions and oversaw development and execution of the Treatment calendar and support programs (inclusive or advertising and digital programs) globally.Responsible for developing and executing the ‘Dermatological Concerns’ portion of the treatment business (Acne, Redness/Rosacia and Hyper Pigmentation) to increase the brands dermatological authority in the eyes of the consumer and grow market share.

Responsible for managing and growing Clinique’s Face business; 52% of the Makeup business and 19% of total Clinique. Oversaw development and execution of the Face Marketing calendar and support programs globally. Significant launches included Perfectly Real Liquid Makeup (#2 Foundation in Clinique, in top 5 in Prestige), Superbalanced Compact Makeup and Repairwear Foundation. Managed all launch planning and execution, category analysis, and base business development.

Launched Clinique Hair internationally and an 8 SKU Sun line globally. Globalized product offerings in the Hair/Body/Sun categories resulting in production efficiencies and COG relief to all markets.

Worked in the Retail Consulting Group