Beth Steffy Email & Phone Number

Pittsburgh, Pa

Integrate and harmonize creative agency services, marketing operations, strategy and data analytics to boost brand development strategies. Liaise with technology teams to develop concerted campaign management and online approval, site asset management, e-commerce systems and variable data workflows. Build strong client partnerships; strengthen overall strategic and financial plan through initiatives to achieve current account growth and retention while building relationships with prospective clients.• Manage teams for strategy, concept design, technology and project management services as well as digital and print production for retail graphics, displays, kitting/shipping and fulfillment• Collaborate with SGK’s technology team to develop collaborative campaign management, online approval, site asset management and e-commerce systems as well as variable data workflows• Lead account, design and technology teams to deliver projects on time and on budget through implementing best practices in process, information communication and integrated technology solutions• Guide account and project management teams by providing and supporting SGK’s vision through inspiration and encouragement• Build strong client relationships through partnerships versus a client/supplier model• Contribute to the overall strategic and financial plan with initiatives to achieve growth with current clients as well as on-boarding new clients• Ensure the greater organization understands the needs for proper resources, tools, processes, partners and technology to enable teams to operate at their highest efficiency and effectiveness

Work with client marketing and merchandising teams to develop brand and point-of-sale programs at retail including print graphics, temporary displays and permanent fixtures*Coordinate print and merchandising programs through IDL's internal design, engineering/protoyping, estimating, production and logistics teams*Maintain client budgets by providing precise designs and value-engineered solutions*Manage over $7 million in sales including invoicing and accounts receivable responsibilities*New business development and RFP submissions*Supervise and mentor account team members

Manage the daily advertising and media activities for the Pepsi Beverages Company in Western Pennsylvania, West Virginia and Eastern KentuckyWork with Pepsi Customer Marketing Manager and Key Account Sales Managers to coordinate retail point-of-sale materials, account specific programs, ads and promotional activities as well as secure retail offers for weekly radio and TV taggingDevelop innovative strategies for launching new products including retail display builder programs, internal incentives or rallies and sustaining sales plans Primary contact to all local radio and television stations for added value, sampling and promotional activities Development of media merchandising programs for all local radio and TV buysPlay a key role in development of marketing programs for prestige partners (i.e. sports teams, amusement parks, museums, etc.)Write Creative Brief/Job Start forms for print projects including creative strategy, time lines, client approval and budgetsMember of the TracyLocke Client Proactivity Initiatives committee Excellent customer service and client/vendor relation standards

Manage the daily advertising activities of multiple McDonald's advertising co-ops Play key role in developing strategic marketing plan and yearly advertising calendar including merchandising and media supportAccountable for integrating and executing support for both McDonald's Corporation and regional key initiatives into the local marketing planResponsible for research, development and creation of innovative merchandising elements Successfully execute marketing initiatives including broadcast advertising, merchandising, local promotional topspins and public relationsDevelop and Implement sales-building promotions for McDonald's franchises as well as at the co-op and regional levelsSupervise account support staffWrite Creative Brief/Job start forms for all print and broadcast projects including creative strategy, time lines and budgets Responsible for maintaining annual client budgets as well as monthly billingAdept at developing and implementing innovative market strategies Skilled in preparing and conducting presentations and product demonstrations

• Utilize desktop publishing to produce in-house artwork, ad designs and presentations • Assistant editor of employee and Four Star Club newsletters, including writing and layout • Aid in special event planning such as women's seminars and all-employee meetings • Aid in travel preparation for S&T Bank's Four Star Club trips including travel arrangements, attendance and payment databases, customer correspondence, travel itinerary and trip hostess • Promote the S&T Bank Four Star Club by providing customer service to club members• Maintain weekly certificate of deposit promotion tracking • Maintain departmental bill, project and printing files

Master'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor Of Arts, Journalism; Public Relations

Activities and Societies: IUP Ambassadors, Mortar Board National College Senior Honor Society