NAPA Race Day Experience ProgramDeveloped a sales building, turn- key ticket and hospitality program called the NAPA Race Day Experience (NRDE) for corporate client NAPA Auto Parts, Inc.; Program included 19 Nextel Cup Races including dedicated corporate events at 18 speedways, 5corporate suites and at least 6,000 annual VIP attendees/guests. This corporate program has been recognized as setting an industry standard for "Best Practices".Successfully executed all senior managerial responsibilities for the NRDE Program including annual budgeting, venue negotiations, program sales, event coordination, and staffing. Successfully completed event activation, the on-site management of event staffs, post event closings and after-action internal company reporting. Maintained year round communication with approximately 50 NAPA Distribution Centers across the nation with direct reporting to the Director, Events and Sponsorship Programs at NAPA Auto Parts Headquarters. Developed opportunities for incremental revenue with the sale of hotel & transportation packages.Authored and oversaw the graphic design and production of all materials associated with the NRDE Program including annual sales brochures, direct mailings, additional marketing letters and personalized follow up correspondence.Served as direct liaison between NAPA Auto Parts and the respective racing teams with respect to celebrity / driver appearances, and show car displays during scheduled events.Increased attendance of NRDE by 20%, 18% and 16%, respectively, in its first three full years of operation resulting in a corporate program that consistently delivered more than $2.3 million in annual revenues. This revenue and program growth made NRDE one of the company's most visible and profitable contributors.

**Coordinated client hospitality functions with celebrity guest speakers for groups at high-end sporting events. Events included the BCS Bowl Games, The Kentucky Derby, The Masters Golf Tournament, and NASCAR.**Planned and executed the now well-recognized “Boomer Bash” for The University of Oklahoma whereby its Alumni and Supporters attended away sporting events including numerous pre-game events and receptions including the 2009 "Boomer Bash” at the 2009 National College Football Championship Game in Miami. **Planned and activated all private homes for leisure and corporate attendance of the annual Masters Golf Tournament in Augusta, GA. Planning included accommodations at private homes, arrangement of housekeeping, transportation, tee times, private dinners, daily Masters badges. **Planned and activated The AT&T VIP guest program for the 2008 Super Bowl in Phoenix, AZ. Guest list consisted of 28 top executives. Program included the arrangement of ground and air travel, private dinners, souvenirs, hospitality suite at the hotel, game day guest speakers and a corporate suite to watch Super Bowl XLII.**Onsite Activation for the August 2007 Remy Martin incentive program in Edinburg, Scotland. Worked in coordination with Hello Scotland as well as the Senior Event Manager for this program. Event included ten Remy Martin employees of the US and guests. This event was a week long tour traveling through Scotland and visiting three Scotch Whiskey Distilleries. Program included ground and air transportation, private dining, hotel arrangements, group activities and hands on tour of the distilleries visited. **Maintained event budgets to cover all event- specific and company signage, all event souvenirs, staff clothing and project materials as well as coordinating and managing effective communication between the company and vendors pertaining to hospitality, motor coach transfers, chartered air, event tickets and hotel accommodations.

Planned and activated all private homes for leisure and corporate attendance of the annual Masters Golf Tournament.Planned and activated The AT&T VIP guest program for Super Bowl XLII.Onsite Activation for the August 2007 Remy Martin incentive program in Edinburg, Scotland. Planned, organized and successfully executed events at various corporate villages such as Bristol Motor Speedway, Dolphins Stadium and Daytona International Speedway, to name a few. Created and supervised a full time call center staffed by Premiere Sports Travel sales personnel. Created and sold standard fan based travel packages as well as unique customizing travel packages for specifically requested sporting events. Created, sold and activated Premiere Sports Travel's very first Kentucky Derby Travel Package. This travel package has now grown to over 700 annual attendees.Promoted to Senior Program Executive in August, 2004.Premiere Tickets & Tours / Gotickets.; As the first Premiere Sports Travel employee reporting directly to the founders, I became the key team player training future employees and taking on additional responsibilities as required over time. Worked in partnership with nationwide ticket brokers to fill hard to find event tickets for PT&T clientele.