Telo is a med-tech design startup focused on reimagining the rollator walker for individuals with mobility compromising chronic illnesses.Awards: Meda and JPMorgan Chase Minority Led Innovation Award, Securian Financial Family First Award, MN Cup Runner-Up, Best Live Pitch, E-Fest 4th Place Overall, Mayo Clinic’s Walleye Tank 1st Place

• Offer marketing services to small business clients across a variety of industries including real estate, B2B technology, food and beverage, insurance, financial services, industrial supply, and more• Key projects include: website development, social media strategy, paid social ads, copywriting, market research, and SEO.

• Conducted internal and external research on best practices for digital product launches through 30+ employee interviews, and online research • Synthesized research findings to provide recommendations for improving current company processes such as training programs, communications strategies, and KPI setting and tracking• Built a comprehensive strategy used to launch a new digital product to over 100,000 customers

• Designed and continually updated a website using Wix to create a platform that conveys brand value and connects RoundtableRx to medication donors and recipients • Optimized website for on-page SEO best practices such as page titles, headers, meta descriptions, internal linking, alt text, and mobile usage• Assisted in crafting branding guidelines that established messaging and design strategies to be used for all customer-facing materials such as the website, social media accounts, and email marketing

• Developed and implemented a new social media strategy that consisted of 7 campaigns across Instagram, Facebook, Twitter, and LinkedIn which increased followers and engagement rates • Generated new blog post ideas using keyword research and identified potential backlink outlets to help drive SEO• Researched and analyzed a new market opportunity for the company and presented my findings to senior management • Created a survey and used Salesforce data to select an appropriate audience of over 1,000 customers; analyzed the results to find compelling statistics to use in an upcoming content piece• Grew a new monthly newsletter from 0 to 650 subscribers through social media and email marketing promotions; wrote newsletter content that included industry news, company updates, and relevant articles and podcasts