• Aided in the original design, and redesign of The Cincinnati Project website, managed technical aspects of re-launch and content upload/layout• Provide graphics design services, creating graphics based on creative direction

Utilizing my Marketing and Technology skills to further the companies Marketing Goals.• Managed end-to-end site redesign of sur-seal.com on WordPress including keyword analysis, SEO, user experience design, content development, and competitive analysis with external design firm and internal stakeholders• Achieved 72% improvement on lead generation at key company trade show with $150,000 budget by improving lead scoring, booth layout, and organizational plan• Managed and mentored seven marketing interns providing insight and training into various Duties include:• Salesforce.com Admin: User creation, system changes, custom object creation, troubleshooting, workflows, validation rules, data de-duplication, dashboards, reports, mass emails, salesforce for outlook add-ons, app exchange, opportunity, leads, accounts, campaigns, & sandbox testing• Website Development & Management• Email Marketing

• Manage interactive marketing materials including website, social media, and interactive marketing consultant• Redesigned company intranet utilizing Drupal as the content management system• Contribute to establishing long term strategic goals as member of corporate strategic team• Create sales tools, including marketing collateral, presentations, newsletter and promotions• Plan, develop, and organize company trade show events, including managing promotional materials and booth designSalesforce.com Admin:• Analyzed business needs with internal stakeholders to determine the best utilization of salesforce for initial implementation and system modification to increase adoption/utilization.• Worked as liaison between internal stakeholders and Salesforce consultants in order to develop a custom module which integrated companies quoting system into Salesforce, as well as an integration between salesforce and an internal database. • Wrote internal Salesforce documentation and held multiple training sessions on current and new functionality.

• Researched and developed New York City market guide to aid Los Angeles sales reps• Analyzed and created competitive intelligence report for ad locations in New York Times Square• Created components of new sales photo sheets and contact database for media agencies

A cross-functional leadership development program comprised of four six-month rotations and additional leadership training including both classroom courses and eCourses• Sales & Marketing Rotation – Midwest Region (One year) o Created pitches for deal review meeting to help the sales team get sign off from risk management o Developed database of over 1000 companies for sales team to increase deal leads• Strategic Asset Financing Rotation (Six Months) o Participated in multiple loss mitigation projects totaling over $2MM with income impact of $250+M o Led multiple accounts with minimal assistance with a mitigated loss of $172M and income impact of $2.5M• Strategic Marketing Rotation (Six Months) o Led the Food Processing New Market Development project for CEF’s largest division in order to determine the sales potential and created all necessary sales materials o Collaborated on New Market Development and New Product Initiative projects

• Managed three accounts, including compilation of quarterly account status reports• Researched and presented report on Cell Tower industry • Created Pro-forma income statements and compiled income statements and balance sheets for numerous accounts• Assisted Broadcast team VP and AVP with research and data analysis as needed