Beth Walker Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

• Project Management across small scale home renovation projects including design and project scope consultation and research, supplier delivery and installation.• Event Management for product launches and client engagement events, including venue selection and negotiations, site plans and run sheets, supplier negotiations and management, and on-day event delivery.• Marketing Strategy Consulting for small business clients, including website copywriting

Melbourne, Australia

Reporting to the Trade Marketing Director - Commercial Clients, this role includes development, management and execution of trade marketing strategies that increase engagement & generate revenue for commercial clients within Fairfax Media's APM division. Working closely with national sales teams across agency clients, direct clients, interstate clients and offices, and the key client development group.

Working in conjunction with the Trade Marketing Manager, responsible for developing effective and engaging campaigns designed to heighten brand awareness for a trade audience, and drive increased advertising revenue into a host of brands including The Age, The Fairfax Employment Network and Good Food.

Implemented marketing activity to drive audience growth across the News divisions of Fairfax Media nationally - The Age, The Sydney Morning Herald, Brisbane Times, and WAtoday. Specifically where linked to advertising revenue through readership (non‐paid audiences) and consumer revenues through participation (events).

Melbourne, Australia

Developed audience focused, brand and tactical campaigns for The Age, Good Food & Sport networks, to help drive engagement, brand image and awareness, circulation (print), traffic (digital), revenue and readership/audience targets.Key projects included: The Age launch into compact format, The Age Forever Curious campaign, and The Age Run Melbourne.

Melbourne, Australia

Managed and implemented a promotions campaign portfolio designed to drive casual sales of the newspaper, via free or paid premiums available with the paper on certain days (CDs, DVDs, books, calendars, etc). In addition, I was also responsible for various administration functions for the consumer marketing team including managing the finance and invoicing processes, working with the Sponsorship Manager on corporate hospitality and ticketing, and approvals of brand and logo usage for external… Show more Managed and implemented a promotions campaign portfolio designed to drive casual sales of the newspaper, via free or paid premiums available with the paper on certain days (CDs, DVDs, books, calendars, etc). In addition, I was also responsible for various administration functions for the consumer marketing team including managing the finance and invoicing processes, working with the Sponsorship Manager on corporate hospitality and ticketing, and approvals of brand and logo usage for external partners. Show less

Master Of Communications & Media Studies, Communication And Media Studies, High Distinction

Bachelor Of Creative Arts, Honours, Film & Television Studies

Bachelor Of Creative Arts, Film & Television Studies