Beth Welliver Email & Phone Number

Santa Cruz, California, United States

Spreckels, CA

Nature, outdoor, adventure, and event photography

Morgan Hill, California, United States

Led transition plan and onboarding of new CEO (only the second CEO in the company’s 48 year history). Defined corporate governance model, formally establishing tiered decision-making leadership structure. Formalized annual corporate calendar and communication cadence. Member of seven-person Executive Team, facilitating deep discussions and enabling.

Morgan Hill, California, United States

Led business transformation to capitalize on post-pandemic growth opportunities focused on multi-channel opportunities, elevated customer experience and ongoing engagement. Created and managed incremental investment and resource plan to fund strategic growth initiatives. Built and managed internal quarterly cross-functional prioritization process to guide.

Morgan Hill, CA

Responsible for growing $300M equipment category. Redefined brand’s approach from product marketing to multi-category, rider experience marketing approach. Partnered with equipment product managers across 12 categories to optimize go-to-market process. Defined and implemented three-year equipment strategy. Developed and executed internal and external.

Morgan Hill, CA

Lead implementation of three-year strategic plan. Worked cross-functionally to hold initiative owners accountable to meet timelines based on business need. Managed $15M budget. Program manager for global multichannel strategy development / execution. Managed company-wide communications and company meetings. Facilitated regular executive team dialogue to.

Morgan Hill, California, United States

Lead business development for emerging product category. Responsible for brand’s global commercialization of adventure cycling, connecting storytelling to retail experience. Worked directly with category marketing manager to gather rider (customer) insights. Coordinated with product managers to develop best possible bikes and equipment to meet rider needs..

Morgan Hill, CA

Centralized and streamlined communication between C-Suite and department-level directors. Led global marketing project management team. Overhauled marketing processes to optimize prioritization of marketing support across 30-person staff. Drove implementation of campaign-based global marketing program, leveraging social media, web content, video, and.

Monterey, CA

• Project manager for the Senior Vice President of Operations and for the Agricultural Operations Department. Managed 50-project program targeting annual cost reduction of $10M from agricultural operations budget. Chief.
• Agricultural operations department liaison to marketing, sales, R&D, manufacturing, and supply chain departments; managed vegetable sourcing plans for all new products launches and existing product volume increases
• Created web-based management system for agricultural operations department’s cost reduction and operational efficiency improvement projects; saved $8M against department budget in 2012, targeting $10M in 2013
• Lead planner for biannual division-wide innovation conference; developed topics for brainstorming sessions based on corporate and division strategic objectives, managed pre- and post-conference deliverables to senior.
• Conducted regular zero-based analyses to target financial savings gained through efficiency improvements
• Analyzed weather impacts on growing and harvest conditions and supply chain network; identified and communicated resulting supply / demand implications on production and sales networks to senior management

Monterey, CA

Weather-related project manager

• Commanded 35 Air Force personnel providing 24/7 operational weather support to military installations across the southeastern US. Led complete operational production cycle of deliverable weather information supporting.
• Conducted manpower analysis for 200-member unit; determined manning thresholds to reduce daily shift duration while balancing personnel and experience across five cross-functional operational support divisions
• Created and managed two unit databases for tracking long-term strategic goals and personnel manning levels
• Developed shift supervisor apprentice program to enhance intermediate forecaster skill and leadership development
• Integrated new visualization software suite into work center’s daily weather operations and hurricane operations
• Headed professional development program to enhance career knowledge and leadership effectiveness for 18 officers

Researched meteorological remote sensing, analysis, and forecasting

• Planned and executed Distinguished Visitor program for Headquarters, US Forces Japan. Key member of executive support staff responsible for planning bilateral conferences, official ceremonies, social functions, and.
• Planned joint/bilateral Component Commander and Service Chief Conference, linking the US Ambassador to Japan, four Japanese generals, and six American generals for roundtable discussions about east Asia relations and.
• Organized week-long event recognizing annual award winners from three bases across Japan; managed travel and logistical arrangements, planned special recognition events, reception, award ceremony, and banquet for 100+.

Bs, Meteorology

Activities and Societies: Women's Soccer (4 year starter, team captain senior year)

Master Of Business Administration (Mba), International Business

Activities and Societies: NetImpact member

Master'S Of Science, Meteorology

Activities and Societies: NPS Cycling Team Member