—Development and implementation of integrated marketing campaigns for key strategic suppliers while underwriting company marketing initiatives including tradeshows, promotions, print- catalogs/ collateral and co-branded initiatives.—Collaborated with key suppliers on campaigns to increase market share and awareness.—Refreshed website to enhance customer experience with relevant content and upgraded e-commerce platform.—Crafted business plan to create Franchise Marketing resulting in annual double digits sales increases.—Other responsibilities included: Working with sourcing to develop product positioning and pricing strategies to produce market share gains and create strategic supplier partnerships. Driving supplier engagement and lead mutual marketing alignment. Lead digital marketing strategy, including the creation of resources for online /offline marketing initiatives like automated marketing, social media, SEM and SEO.

—Initiated and developed license product program with a Fortune 500 Company that led to entry into new marketing and increased sales in existing markets. —Developed Dealer Focused Marketing division providing print marketing, telesales, promotions and analysis to licensed product manufacturers.—Responsible for national account—John Deere Co. Created and developed Dealer Direct Strategy through its implementation.

Developed a fully integrated marketing program for healthcare customer, created a business plan which included positioning platforms, a competitive analysis per market segment, marketing plans and sales deployment for non-newspaper Gannett entities.

Created and instituted a national not for profit organization—Mary Byron Foundation from appropriated Appriss seed dollars which led to the hiring of an Executive Director.

Created direct marketing print division for Papa John's International driving database marketing via loyalty and acquisition programs to establish market position, create compelling value propositions, generate new sales opportunities, sustain existing customer base to increase sales by targeting the right people and communicating the right message. Developed new store opening program which was underwritten by key strategic supplier to train and education franchisee on print marketing opportunities to establish market penetration while generating and sustaining sales. Managed and directed print marketing advertising programs.